Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a content writer with a strong background in SEO and digital performance, producing high-quality editorial content across publishing and commercial sectors. I combine strong writing with data-driven and, where appropriate, AI-supported optimisation to drive performance. I design and deliver content roadmaps based on keyword research, search intent analysis, and performance data. I lead content audits to increase quality, relevance, and long-term resilience to algorithm updates. I collaborate closely with SEO, technical, digital, and marketing teams to improve content visibility and impact.…I’m a content writer with a strong background in SEO and digital performance, producing high-quality editorial content across publishing and commercial sectors. I combine strong writing with data-driven and, where appropriate, AI-supported optimisation to drive performance. I design and deliver content roadmaps based on keyword research, search intent analysis, and performance data. I lead content audits to increase quality, relevance, and long-term resilience to algorithm updates. I collaborate closely with SEO, technical, digital, and marketing teams to improve content visibility and impact.

Lucinda Swain





I’m a content writer with a strong background in SEO and digital performance, producing high-quality editorial content across publishing and commercial sectors. I combine strong writing with data-driven and, where appropriate, AI-supported optimisation to drive performance. I design and deliver content roadmaps based on keyword research, search intent analysis, and performance data. I lead content audits to increase quality, relevance, and long-term resilience to algorithm updates. I collaborate closely with SEO, technical, digital, and marketing teams to improve content visibility and impact.…I’m a content writer with a strong background in SEO and digital performance, producing high-quality editorial content across publishing and commercial sectors. I combine strong writing with data-driven and, where appropriate, AI-supported optimisation to drive performance. I design and deliver content roadmaps based on keyword research, search intent analysis, and performance data. I lead content audits to increase quality, relevance, and long-term resilience to algorithm updates. I collaborate closely with SEO, technical, digital, and marketing teams to improve content visibility and impact.

Available to hire

I’m a content writer with a strong background in SEO and digital performance, producing high-quality editorial content across publishing and commercial sectors. I combine strong writing with data-driven and, where appropriate, AI-supported optimisation to drive performance.

I design and deliver content roadmaps based on keyword research, search intent analysis, and performance data. I lead content audits to increase quality, relevance, and long-term resilience to algorithm updates. I collaborate closely with SEO, technical, digital, and marketing teams to improve content visibility and impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Content Writer and SEO Specialist at Upwork

January 1, 2019 - Present

Providing freelance content writing and SEO services for clients across publishing and commercial sectors; developed content roadmaps, performed keyword research, created editorial content, and optimized material for search performance; collaborated with SEO, technical, digital, and marketing teams to improve visibility and engagement.

Social Media and Communications Manager at CZ Wellness Group

January 1, 2017 - January 1, 2018

Led social media and communications management, producing articles and campaigns; tracked emerging media trends; applied digital and creative skills; contributed to overall communications strategy.

Art Director at CZ Wellness Group

January 1, 2017 - January 1, 2019

Led and developed a high-performing art department, oversaw curriculum design, staff management, teaching delivery, and professional development; steered creative direction for campaigns and visual content.

Publicist at Somewhere To Community Events

January 1, 2014 - January 1, 2015

Publicist handling media coverage for community events, preparing press materials, and coordinating press outreach.

Staff Writer / Journalist at Concrete Newspaper

January 1, 2013 - January 1, 2015

Delivered news and cultural journalism, including original reporting, interviews, research, live music reviews, and online promotion.