Malgorzata Morzevic
Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing…
About
Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing technology stacks. Strong background in HubSpot, Salesforce, marketing automation, CRM integrations, reporting, and data governance, with a hands-on approach to enabling campaign execution and continuous process improvement.
Recognized for combining analytical thinking with a human, collaborative mindset, translating complex requirements into clear, efficient marketing operations that support business growth.
- 13 years' experience
- Joined January 2026
Skills· 13
Languages
- EnglishFluent
- PolishFluent
- RussianIntermediate
- DutchIntermediate
Industry experience
- Software & Internet
- Retail
- Professional Services
- Education
Work experience· 6 roles
Supported multi channel campaign operations across email, push notifications, SMS, and browser push using Braze. Partnered with cross-functional teams (marketing, product, data) to improve deliverability, standardize reusable campaign components, and enhance platform capabilities. Contributed to marketing platform optimization, campaign performance analysis, and adoption of best practices across multiple markets. Used SQL in Snowflake to create and validate audience segments, support data quality checks, and enable accurate campaign targeting. Ensured consistent campaign setup and reporting accuracy to support performance analysis and decision making.
Managed email marketing operations for 14 international e commerce stores. Designed and implemented marketing automation workflows to improve engagement, conversion, and customer retention. Supported campaign planning, execution, testing, and performance reporting across regions.
Delivered marketing automation solutions in collaboration with project managers, strategists, and creative teams. Built campaign flows, webinar processes, landing pages, and forms, ensuring operational readiness and data tracking. Advised clients on best practices for automation setup, reporting, and lead management.
Education· 5
Certifications and awards· 6
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