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Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing technology stacks. Strong background in HubSpot, Salesforce, marketing automation, CRM integrations, reporting, and data governance, with a hands-on approach to enabling campaign execution and continuous process improvement. Recognized for combining analytical thinking with a human, collaborative mindset, translating complex requirements into clear, efficient marketing operations that support business growth.…Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing technology stacks. Strong background in HubSpot, Salesforce, marketing automation, CRM integrations, reporting, and data governance, with a hands-on approach to enabling campaign execution and continuous process improvement. Recognized for combining analytical thinking with a human, collaborative mindset, translating complex requirements into clear, efficient marketing operations that support business growth.

Malgorzata Morzevic

Content Creator, Content Designer, UX Designer, +2

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Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing technology stacks. Strong background in HubSpot, Salesforce, marketing automation, CRM integrations, reporting, and data governance, with a hands-on approach to enabling campaign execution and continuous process improvement. Recognized for combining analytical thinking with a human, collaborative mindset, translating complex requirements into clear, efficient marketing operations that support business growth.…Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing technology stacks. Strong background in HubSpot, Salesforce, marketing automation, CRM integrations, reporting, and data governance, with a hands-on approach to enabling campaign execution and continuous process improvement. Recognized for combining analytical thinking with a human, collaborative mindset, translating complex requirements into clear, efficient marketing operations that support business growth.

Available to hire

Marketing Operations and Automation professional with 13+ years of experience across B2B and B2C environments, supporting global marketing teams through scalable processes, reliable data, and high-performing marketing technology stacks. Strong background in HubSpot, Salesforce, marketing automation, CRM integrations, reporting, and data governance, with a hands-on approach to enabling campaign execution and continuous process improvement.

Recognized for combining analytical thinking with a human, collaborative mindset, translating complex requirements into clear, efficient marketing operations that support business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Russian

Intermediate

Dutch

Intermediate

Work Experience

Senior Email Marketing Specialist at TUI

September 1, 2022 - August 1, 2025

Supported multi channel campaign operations across email, push notifications, SMS, and browser push using Braze. Partnered with cross-functional teams (marketing, product, data) to improve deliverability, standardize reusable campaign components, and enhance platform capabilities. Contributed to marketing platform optimization, campaign performance analysis, and adoption of best practices across multiple markets. Used SQL in Snowflake to create and validate audience segments, support data quality checks, and enable accurate campaign targeting. Ensured consistent campaign setup and reporting accuracy to support performance analysis and decision making.

Email Marketing Specialist at Any-Lamp

December 1, 2021 - September 1, 2022

Managed email marketing operations for 14 international e commerce stores. Designed and implemented marketing automation workflows to improve engagement, conversion, and customer retention. Supported campaign planning, execution, testing, and performance reporting across regions.

Marketing Automation Consultant at Engagement Factory

March 1, 2021 - December 1, 2021

Delivered marketing automation solutions in collaboration with project managers, strategists, and creative teams. Built campaign flows, webinar processes, landing pages, and forms, ensuring operational readiness and data tracking. Advised clients on best practices for automation setup, reporting, and lead management.

Marketing Operations Specialist at Irdeto

June 1, 2018 - October 1, 2019

Owned and administered the ClickDimensions marketing automation platform, supporting email marketing, lead nurturing, and database hygiene. Maintained GDPR compliant data governance and ensured data accuracy across CRM and marketing systems. Produced executive level reports in Microsoft Dynamics CRM, providing insight into campaign performance and pipeline contribution. Led internal enablement sessions on marketing automation tools, processes, and best practices.

Web & Digital Marketing Specialist EMEA at FLIR Systems Trading Belgium BVBA

June 1, 2015 - June 1, 2018

Supported global digital marketing operations across multiple verticals using Pardot and Microsoft Dynamics 365. Delivered email campaigns, nurturing tracks, microsites, and event promotions aligned with lead generation goals. Partnered with regional and global teams to support product launches, webinars, and distributor communications.

Web Content Specialist at Fluke Europe B.V.

February 1, 2011 - May 1, 2015

Managed product and campaign content across 24 EMEA locales in 16 languages. Designed and coded promotional assets including newsletters, banners, and micro landing pages using HTML, CSS, and JavaScript. Supported global marketing teams by ensuring consistent, high quality digital content delivery.