Vanessa Corrales Vega

Operational coordination of B2C activations for international brands, combining data management and Power BI reporting to support decision-making. Coordinated 15 brand representatives per campaign, ensuring alignment with commercial objectives. Built dashboards to analyze KPI by brand, activation location, and customer satisfaction; automated post-activation reporting to the commercial team. Managed operational and consumer databases with 100% data accuracy; collected 275 consumer opinions per campaign and contributed to a 20% increase in repeat activations. Improved activation efficiency and visibility by 60% and reduced decision-making time.

Analyzed, structured, and visualized sports performance data to support coaching decisions. Managed physical and training databases, monitored KPIs, and developed Excel and Power BI reports focused on performance optimization and injury prevention. Designed pivot tables to visualize performance evolution and standardized data for 25 U-15 athletes, enabling personalized training plans and improved workload management. Collaborated with coaching staff to translate data into action and demonstrated an average 8% improvement after training cycles.

Centralized, cleansed, and structured product databases from five countries; built visual models and Excel-based reports to inform commercial and management decisions. Automated a centralized BI repository to identify country tenders, evaluate portfolio performance, and select market-eligible products, increasing participation in international tenders and supporting revenue growth.