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I am a senior marketing professional with over a decade of experience driving growth for global FMCG and luxury brands. I specialize in 360° brand strategies, digital transformation, and aligning diverse stakeholders across the UK, USA, Portugal, Brazil, and Eastern Europe. I thrive on building brand equity, scaling platforms, and delivering measurable commercial outcomes. Recently I completed an Executive MBA to further strengthen my strategic vision and cross-border leadership. I am trilingual, internationally mobile, and based in Porto, Portugal, with permanent work authorization and openness to relocation.…I am a senior marketing professional with over a decade of experience driving growth for global FMCG and luxury brands. I specialize in 360° brand strategies, digital transformation, and aligning diverse stakeholders across the UK, USA, Portugal, Brazil, and Eastern Europe. I thrive on building brand equity, scaling platforms, and delivering measurable commercial outcomes. Recently I completed an Executive MBA to further strengthen my strategic vision and cross-border leadership. I am trilingual, internationally mobile, and based in Porto, Portugal, with permanent work authorization and openness to relocation.

Veronika Busel

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I am a senior marketing professional with over a decade of experience driving growth for global FMCG and luxury brands. I specialize in 360° brand strategies, digital transformation, and aligning diverse stakeholders across the UK, USA, Portugal, Brazil, and Eastern Europe. I thrive on building brand equity, scaling platforms, and delivering measurable commercial outcomes. Recently I completed an Executive MBA to further strengthen my strategic vision and cross-border leadership. I am trilingual, internationally mobile, and based in Porto, Portugal, with permanent work authorization and openness to relocation.…I am a senior marketing professional with over a decade of experience driving growth for global FMCG and luxury brands. I specialize in 360° brand strategies, digital transformation, and aligning diverse stakeholders across the UK, USA, Portugal, Brazil, and Eastern Europe. I thrive on building brand equity, scaling platforms, and delivering measurable commercial outcomes. Recently I completed an Executive MBA to further strengthen my strategic vision and cross-border leadership. I am trilingual, internationally mobile, and based in Porto, Portugal, with permanent work authorization and openness to relocation.

Available to hire

I am a senior marketing professional with over a decade of experience driving growth for global FMCG and luxury brands. I specialize in 360° brand strategies, digital transformation, and aligning diverse stakeholders across the UK, USA, Portugal, Brazil, and Eastern Europe. I thrive on building brand equity, scaling platforms, and delivering measurable commercial outcomes.

Recently I completed an Executive MBA to further strengthen my strategic vision and cross-border leadership. I am trilingual, internationally mobile, and based in Porto, Portugal, with permanent work authorization and openness to relocation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Portuguese

Intermediate

Spanish; Castilian

Beginner

Russian

Fluent

Work Experience

Marketing Consulting & Global Portfolio at Independent Marketing Consultancy

January 1, 2015 - Present

Strategic advisory for The World’s Best Vineyards (UK) and Luxury Lifestyle Awards (USA); advised wine distributors in Eastern Europe; delivered wine tourism development projects across Spain, Germany, Italy, and Portugal; co-created and organized events for major trade fairs; served as guest lecturer and wine industry speaker; trade media engagement.

Managing Partner at Wine Travel Awards

January 1, 2021 - January 1, 2026

Built and scaled a global wine tourism membership platform (0→1), expanding to 44 countries and 300+ member/partner entities over 5 campaign years. Led senior-level negotiations to grow the member base and partnership portfolio internationally. Achieved external validation via the Bernard Magrez Start-Up Win incubator. Established financial sustainability through strategic partner management and high-value alliances; delivered end-to-end marketing lifecycle including events, annual guides, and integrated media tools.

Project Lead at Sustainable Wine Roundtable (SWR)

January 1, 2022 - January 1, 2023

Led strategic engagement and high-stakes stakeholder management for a global membership platform with 130+ members across 25 countries. Drove consensus among major industry stakeholders and retail leaders; secured high-value new members including Pernod Ricard; translated sustainability goals into actionable ESG strategies; elevated SWR’s global profile through media relations and the orchestration of three major international conferences representing 40+ countries.

Global Fine Wines Brand Manager at SOGRAPE OLW

January 1, 2019 - January 1, 2020

Directed 360° marketing strategies for portfolios spanning fine wine, premium, and ultra-premium brands; led brand strategy across Portugal, the UK, the USA, and Brazil. Managed a diverse portfolio including Quinta dos Carvalhais, Legado, Azevedo, Campo Viejo, Havana Club, Beefeater, Absolut, Becherovka, Olmeca, Remy Martin, Louis XIII, Cointreau, Metaxa, and St. Remy. Executed high-impact product launches, rebrands, and digital transformation initiatives; leveraged senior stakeholder networks and led cross-functional teams to build brand equity and exceed KPIs.

Brand Manager at Pernod Ricard Group

January 1, 2014 - January 1, 2015

Directed brand strategy and execution for Belarus market and international markets; managed a portfolio across premium wines and spirits; delivered launches, digital transformation initiatives, and cross-border collaboration to scale platforms and drive KPIs.

Brand Manager at Remy Cointreau Ltd

January 1, 2013 - January 1, 2014

Led 360° marketing for fine wines, premium, and ultra-premium brands; managed portfolios across Belarus and Portugal; executed product launches, rebrands, and digital initiatives; partnered with cross-functional teams to drive growth and brand equity.