Hi there! I'm Danielle DeSimone, a data-driven social media strategist who specializes in building organic growth, content planning, and high-impact campaigns for nonprofits and brands. I turn analytics into engaging storytelling, nurturing loyal online communities across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.\nMy work focuses on measurable results, creative content, and platform-optimized strategies that scale with client goals, and I thrive at translating data into compelling narratives that drive engagement and growth.

Danielle DeSimone

Hi there! I'm Danielle DeSimone, a data-driven social media strategist who specializes in building organic growth, content planning, and high-impact campaigns for nonprofits and brands. I turn analytics into engaging storytelling, nurturing loyal online communities across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.\nMy work focuses on measurable results, creative content, and platform-optimized strategies that scale with client goals, and I thrive at translating data into compelling narratives that drive engagement and growth.

Available to hire

Hi there! I’m Danielle DeSimone, a data-driven social media strategist who specializes in building organic growth, content planning, and high-impact campaigns for nonprofits and brands. I turn analytics into engaging storytelling, nurturing loyal online communities across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.\nMy work focuses on measurable results, creative content, and platform-optimized strategies that scale with client goals, and I thrive at translating data into compelling narratives that drive engagement and growth.

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Language

English
Fluent

Work Experience

Senior Social Media Strategist at Zero Gravity Marketing
October 1, 2024 - Present
Led organic social strategy and execution for multiple large-scale campaigns, driving 338% YoY impressions and 307% YoY engagements across Meta platforms. Planned a full-scale rebrand rollout with 1.5M+ impressions, 80K+ engagements, and 86% YoY follower growth, while maintaining positive sentiment. Created platform-native content with 4.5M+ views and 260K engagements on a single Facebook post. Collaborated with 10+ interagency partners to execute a social media rebrand across 108 channels, ensuring brand voice consistency. Optimized underperforming strategies by adopting short-form video and best-practices, boosting Facebook followers by 65% and doubling Instagram audience over 3 years. Supported presale efforts with social strategy audits and pitches.
Social Media Strategist at Zero Gravity Marketing
October 1, 2022 - October 1, 2024
Managed multi-platform organic social calendars for 6 concurrent client accounts, aligning content with campaign goals, seasonal initiatives, and brand guidelines. Drove growth for a national nonprofit with 34K+ new followers, 21M+ impressions, 1.68M+ engagements, and 5.7M+ video views through story-driven campaigns. Led KPI reporting and translated analytics into recommendations improving reach and retention. Developed client-facing social media toolkits and hosted training to support long-term campaign success.
Marketing Coordinator at PursueCare
January 1, 2022 - September 1, 2022
Managed organic social campaigns to increase brand awareness and patient engagement, driving 75% reach growth and 108% engagement rate increase. Conducted trend analyses and competitor audits to identify growth opportunities and refine messaging. Monitored performance metrics and optimized content strategy for improved reach and posting consistency across channels.

Education

Bachelor of Science: Marketing at Central Connecticut State University
January 1, 2018 - January 1, 2021

Qualifications

Meta Certified Digital Marketing Associate
January 11, 2030 - January 23, 2026
HubSpot Social Media Marketing I & II
January 11, 2030 - January 23, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Software & Internet, Professional Services, Education