Danielle DeSimone

Led organic social strategy and execution for multiple large-scale campaigns, driving 338% YoY impressions and 307% YoY engagements across Meta platforms. Planned a full-scale rebrand rollout with 1.5M+ impressions, 80K+ engagements, and 86% YoY follower growth, while maintaining positive sentiment. Created platform-native content with 4.5M+ views and 260K engagements on a single Facebook post. Collaborated with 10+ interagency partners to execute a social media rebrand across 108 channels, ensuring brand voice consistency. Optimized underperforming strategies by adopting short-form video and best-practices, boosting Facebook followers by 65% and doubling Instagram audience over 3 years. Supported presale efforts with social strategy audits and pitches.

Managed multi-platform organic social calendars for 6 concurrent client accounts, aligning content with campaign goals, seasonal initiatives, and brand guidelines. Drove growth for a national nonprofit with 34K+ new followers, 21M+ impressions, 1.68M+ engagements, and 5.7M+ video views through story-driven campaigns. Led KPI reporting and translated analytics into recommendations improving reach and retention. Developed client-facing social media toolkits and hosted training to support long-term campaign success.

Managed organic social campaigns to increase brand awareness and patient engagement, driving 75% reach growth and 108% engagement rate increase. Conducted trend analyses and competitor audits to identify growth opportunities and refine messaging. Monitored performance metrics and optimized content strategy for improved reach and posting consistency across channels.