Available to hire
I am Tiziana Frigerio, a Marketing & Communications Manager with over 15 years of experience shaping brand stories and coordinating multilingual campaigns for international companies. I thrive on turning market insights into engaging content and campaigns across multiple channels, from Italy to Switzerland and beyond.
Today I work as a freelance Wellness & Beauty Consultant and language specialist, fluent in German, English, French, and Spanish, and I enjoy helping brands reach EM Europe via thoughtful messaging, SEO optimization, and social media strategy.
Experience Level
Language
German
Advanced
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Trade Marketing Manager Assistant at Indesit Company
January 1, 2001 - January 1, 2005Supported EMA trade marketing activities: planned and coordinated brand positioning in each market; produced and adapted communications strategies with local advertising agencies; coordinated marketing activities of distributors/importers with local PR agencies; contributed to product management across EMA markets.
Trade Partnerships Specialist at Whirlpool
January 1, 1998 - January 1, 2000Led cross-functional project to establish a partnership between Whirlpool and IKEA for built-in appliances across Europe; managed documentation, marketing and advertising activities with local distributors and PR agencies.
Marketing & Communications Manager at SDA Bocconi Milano (Freelance)
January 1, 2010 - PresentMarketing & communications management; marketing budget management; website content optimization; SEO; support of key clients and sales force; building brand visibility across markets.
Multilingual Content Specialist at GalvLux SA
January 1, 2005 - January 1, 2010Product management: shape product strategy by capturing customer needs; Italian/German editorial content for construction and furniture magazines; organize events and fairs; marketing budget management; website content optimization; SEO; support of distributors and sales force.
Assistant Trade Marketing Manager at Indesit Company
January 1, 2001 - January 1, 2005Trade Marketing Manager for EMEA markets; planning, developing and coordinating brand positioning activities; producing, adapting and implementing communications strategy; coordinating marketing activities of distributors/importers and PR agencies; product management across EMEA; documentation for product approvals.
Trade Partnership Specialist at Whirlpool
January 1, 1998 - January 1, 2000Cross-functional collaboration with IKEA for the supply of built-in appliances across Europe.
Wellness & Beauty Consultant at Freelance
January 1, 2012 - PresentFreelance wellness & beauty consultant; languages: German, English, French, Spanish; leverages marketing and content experience to support clients.
Education
MSc in Economics at Università Cattolica del Sacro Cuore, Milano
January 1, 1987 - January 1, 1992Liceo Linguistico at Liceo Linguistico
January 1, 1995 - January 1, 1996Exchange Program in Marketing & Social Media at ESB Business School, Reutlingen (Germany)
January 11, 2030 - January 31, 2026Liceo Linguistico at Liceo Linguistico
January 1, 1987 - January 1, 1992MSc in Economics at Università Cattolica del Sacro Cuore
January 1, 1992 - January 1, 1997Graduate in Foreign Languages at Foreign Languages Program
January 1, 1995 - January 1, 1996Erasmus Exchange Program at ESB Business School, Reutlingen University (DE)
January 1, 1995 - January 1, 1996Qualifications
Industry Experience
Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Retail, Education, Other
Experience Level
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