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Hi, I'm Laura Parenti, and I focus on projects that put people first and create strategies that move brands forward. I’m often described as an UX designer or an Innovation Manager, but what I really do is design the future: I craft solutions that are easier, more enjoyable, and more human—shaped by emotion, not by cold AI. I lead with listening, curiosity, and collaboration to help teams transform through brand strategy, UX/UI design, and digital transformation. My work blends design, technology, and storytelling to deliver value for customers, partners, and the people who use our services every day.…Hi, I'm Laura Parenti, and I focus on projects that put people first and create strategies that move brands forward. I’m often described as an UX designer or an Innovation Manager, but what I really do is design the future: I craft solutions that are easier, more enjoyable, and more human—shaped by emotion, not by cold AI. I lead with listening, curiosity, and collaboration to help teams transform through brand strategy, UX/UI design, and digital transformation. My work blends design, technology, and storytelling to deliver value for customers, partners, and the people who use our services every day.

Laura Parenti

UX Designer, Social Media Manager, Digital Marketer

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Hi, I'm Laura Parenti, and I focus on projects that put people first and create strategies that move brands forward. I’m often described as an UX designer or an Innovation Manager, but what I really do is design the future: I craft solutions that are easier, more enjoyable, and more human—shaped by emotion, not by cold AI. I lead with listening, curiosity, and collaboration to help teams transform through brand strategy, UX/UI design, and digital transformation. My work blends design, technology, and storytelling to deliver value for customers, partners, and the people who use our services every day.…Hi, I'm Laura Parenti, and I focus on projects that put people first and create strategies that move brands forward. I’m often described as an UX designer or an Innovation Manager, but what I really do is design the future: I craft solutions that are easier, more enjoyable, and more human—shaped by emotion, not by cold AI. I lead with listening, curiosity, and collaboration to help teams transform through brand strategy, UX/UI design, and digital transformation. My work blends design, technology, and storytelling to deliver value for customers, partners, and the people who use our services every day.

Available to hire

Hi, I’m Laura Parenti, and I focus on projects that put people first and create strategies that move brands forward. I’m often described as an UX designer or an Innovation Manager, but what I really do is design the future: I craft solutions that are easier, more enjoyable, and more human—shaped by emotion, not by cold AI.

I lead with listening, curiosity, and collaboration to help teams transform through brand strategy, UX/UI design, and digital transformation. My work blends design, technology, and storytelling to deliver value for customers, partners, and the people who use our services every day.

Skills

Branding

WordPress

Experience Level

Branding

Expert

WordPress

Expert

Language

Italian

Fluent

Spanish; Castilian

Beginner

German

Beginner

English

Advanced

Work Experience

Consulente marketing digitale at Federalberghi Toscana

January 1, 2026 - Present

Digital consultant responsible for designing and developing the digital experience of the institutional site federalberghitoscana.com, overseeing functionality, aesthetics and performance. I integrate social channels, blogs and dynamic solutions to optimize onboarding between regional level and territories and improve content usability for members. I also manage social campaigns for events, conventions and grants with a data-driven approach focused on clarity, accessibility and conversion.

Manager dell’innovazione at Hopplà

January 1, 2023 - Present

Co-led strategic rebranding and digital transformation for Hopplà – I Prontoletto, a hospitality and contract B2B brand, translating the DNA into a contemporary positioning. Focus areas included Brand Strategy, UX/UI Design, Digital Transformation and cross‑functional alignment to sustain a human-centered growth path.

Assistant Administrative Director at Fa-Ma Jersey Spa

August 1, 2020 - May 1, 2023

Assistant Administrative Director overseeing operations, coordination of administrative processes and support for business functions.

Socia at Associazione Imprenditori Millennials

February 1, 2020 - December 31, 2023

Member and partner contributing to entrepreneurial initiatives and collaboration within the Millennials business community.

Shutterstock Contributor at Shutterstock

December 1, 2017 - December 31, 2023

Photographer contributing stock images and content to Shutterstock; shared professional photography and research material; engaged in content creation.

Contributing Photographer at Pexels

September 1, 2017 - Present

Contribute professional photography, research materials and shooting assets to Pexels, applying circular economy principles to visual content; act as a Social Media Marketing trainer recommending Pexels as a free, rights-safe hub for effective communication.

Consulente social media at Nikki Beach Worldwide

May 1, 2017 - May 1, 2019

Social media consultant focusing on content creation, campaigns and engagement for the brand's hospitality properties.

Owner at Laura Parenti

April 1, 2016 - Present

Award-winning full-stack digital agency with an Italian team delivering design, marketing and technology solutions to help clients grow in the digital era.

Assistant Brand Manager at CIEMMECI FASHION SRL

January 1, 2016 - April 1, 2016

Assistant Brand Manager supporting client interface, product development and production coordination; knowledge of industrial processes and working standards.

Marketing Director & Sales Representative at Farnesi Editore

October 1, 2014 - March 1, 2016

Marketing Director and Sales Representative; web design, graphic & illustration; maintaining client relationships; trade show participation and product marketing; advertising campaigns and product launch support.

Marketing Director at EDIPRO

October 1, 2014 - March 1, 2016

Marketing Director responsible for creating advertising strategies for films, coordinating with distributors and overseeing marketing projects.