Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven analytics professional based in Milan, Italy, with hands-on experience in CRM data analytics, brand performance reporting, and marketing analytics across digital touchpoints. I enjoy turning complex data into clear, actionable insights and collaborating with cross-functional teams to optimize online channels and campaigns. Currently pursuing a Data Analyst Professional Certificate at Università di Verona, I hold a Bachelor's in Business Economics and am expanding skills in SQL, Python, Google Analytics, Looker Studio, and Power BI. I thrive in fast-paced environments and am passionate about building scalable analytics tools and marketing automation to support strategic decisions.…I am a data-driven analytics professional based in Milan, Italy, with hands-on experience in CRM data analytics, brand performance reporting, and marketing analytics across digital touchpoints. I enjoy turning complex data into clear, actionable insights and collaborating with cross-functional teams to optimize online channels and campaigns. Currently pursuing a Data Analyst Professional Certificate at Università di Verona, I hold a Bachelor's in Business Economics and am expanding skills in SQL, Python, Google Analytics, Looker Studio, and Power BI. I thrive in fast-paced environments and am passionate about building scalable analytics tools and marketing automation to support strategic decisions.

Umberto Tinazzi

Data Analyst, Marketing Analyst, Marketing Consultant, +2





I am a data-driven analytics professional based in Milan, Italy, with hands-on experience in CRM data analytics, brand performance reporting, and marketing analytics across digital touchpoints. I enjoy turning complex data into clear, actionable insights and collaborating with cross-functional teams to optimize online channels and campaigns. Currently pursuing a Data Analyst Professional Certificate at Università di Verona, I hold a Bachelor's in Business Economics and am expanding skills in SQL, Python, Google Analytics, Looker Studio, and Power BI. I thrive in fast-paced environments and am passionate about building scalable analytics tools and marketing automation to support strategic decisions.…I am a data-driven analytics professional based in Milan, Italy, with hands-on experience in CRM data analytics, brand performance reporting, and marketing analytics across digital touchpoints. I enjoy turning complex data into clear, actionable insights and collaborating with cross-functional teams to optimize online channels and campaigns. Currently pursuing a Data Analyst Professional Certificate at Università di Verona, I hold a Bachelor's in Business Economics and am expanding skills in SQL, Python, Google Analytics, Looker Studio, and Power BI. I thrive in fast-paced environments and am passionate about building scalable analytics tools and marketing automation to support strategic decisions.

Available to hire

I am a data-driven analytics professional based in Milan, Italy, with hands-on experience in CRM data analytics, brand performance reporting, and marketing analytics across digital touchpoints. I enjoy turning complex data into clear, actionable insights and collaborating with cross-functional teams to optimize online channels and campaigns.

Currently pursuing a Data Analyst Professional Certificate at Università di Verona, I hold a Bachelor’s in Business Economics and am expanding skills in SQL, Python, Google Analytics, Looker Studio, and Power BI. I thrive in fast-paced environments and am passionate about building scalable analytics tools and marketing automation to support strategic decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Marketing Intern

March 1, 2021 - August 1, 2021

Analysis of marketing strategies (consumer trade) adopted to competitors; Selection of the most effective promotional channels for products/services to be marketed; Development of trade marketing solutions aimed at the commercial distribution network; Statistical data analysis.

Data Analyst / CRM Data Analyst / Brand Data Analyst / Marketing Data Analyst

November 1, 2024 - Present

CRM Data Analyst — Creation and administration of company databases; reports on touchpoints (production capacity, costs and benefits, customers). Brand Data Analyst — reports on sales trends across digital touchpoints; analysis of customer purchase trends; benchmark analyses; ad-hoc performance reporting; forecasting and monitoring of online channel growth; support for analytics tools maintenance and evolution; creation of models to support business decisions. Marketing Data Analyst — analytics and reporting; tracking and analyzing marketing activities on CRM; defining, developing and updating reports on key KPIs; creating and implementing marketing automation processes; segmentation and management of target customers/prospects; defining customer journeys and setting up campaigns; monitoring results for continuous KPI improvement.