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I am an entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams, and turning ideas into real businesses. As a strategic advisor, I work with founders and organizations on product direction, AI-enabled use cases, and go-to-market questions, while also building my own applied-AI narrative platform. In parallel, I have developed hands-on experience in LLMs, prompt engineering, and agent evaluation (RLHF, red teaming, safety, and reasoning), and I now bring this combination of entrepreneurial thinking, advisory experience, and rigorous evaluation practice into freelance AI projects.…I am an entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams, and turning ideas into real businesses. As a strategic advisor, I work with founders and organizations on product direction, AI-enabled use cases, and go-to-market questions, while also building my own applied-AI narrative platform. In parallel, I have developed hands-on experience in LLMs, prompt engineering, and agent evaluation (RLHF, red teaming, safety, and reasoning), and I now bring this combination of entrepreneurial thinking, advisory experience, and rigorous evaluation practice into freelance AI projects.

Claudia Helming

Product Designer, Brand Strategist, Marketing Strategist, +7

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I am an entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams, and turning ideas into real businesses. As a strategic advisor, I work with founders and organizations on product direction, AI-enabled use cases, and go-to-market questions, while also building my own applied-AI narrative platform. In parallel, I have developed hands-on experience in LLMs, prompt engineering, and agent evaluation (RLHF, red teaming, safety, and reasoning), and I now bring this combination of entrepreneurial thinking, advisory experience, and rigorous evaluation practice into freelance AI projects.…I am an entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams, and turning ideas into real businesses. As a strategic advisor, I work with founders and organizations on product direction, AI-enabled use cases, and go-to-market questions, while also building my own applied-AI narrative platform. In parallel, I have developed hands-on experience in LLMs, prompt engineering, and agent evaluation (RLHF, red teaming, safety, and reasoning), and I now bring this combination of entrepreneurial thinking, advisory experience, and rigorous evaluation practice into freelance AI projects.

Available to hire

I am an entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams, and turning ideas into real businesses. As a strategic advisor, I work with founders and organizations on product direction, AI-enabled use cases, and go-to-market questions, while also building my own applied-AI narrative platform.

In parallel, I have developed hands-on experience in LLMs, prompt engineering, and agent evaluation (RLHF, red teaming, safety, and reasoning), and I now bring this combination of entrepreneurial thinking, advisory experience, and rigorous evaluation practice into freelance AI projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Italian

Advanced

Russian

Beginner

Work Experience

Founder & AI Product Lead at Unforgotten

September 1, 2025 - Present

Applied-AI platform for narrative intelligence and long-form knowledge capture. Built an applied-AI MVP that turns in-depth audio interviews into structured, long-form narrative outputs across genres (memoir, institutional knowledge, thematic essays) using agentic orchestration and multi-step reasoning. Designed core workflows in a Next.js-based stack, leveraging structured representations (JSON), retrieval-augmented generation, and emerging knowledge graph structures to maintain context and consistency over long documents. Defined and tested agent behaviors across realistic storytelling scenarios, including ideal user journeys, edge cases and failure modes, with explicit criteria for coherence, factual alignment and user intent satisfaction. Currently running targeted user tests with selected partners to validate use cases and inform the next iterations.

AI Model Assessment Advisor at Scale AI

February 1, 2024 - August 1, 2025

Delivered RLHF, red teaming, safety evaluations and STEM annotation tasks in English and German for major foundation-model clients. Evaluated multi-step reasoning, coherence and adherence to safety policies; scored and ranked model responses for quality and alignment. Reviewed and scored work from other contributors, providing structured feedback and coaching on reasoning quality and spec compliance. Contributed to scenario design and refinement of evaluation guidelines, including edge cases and stress tests for agent-like behavior.

Strategic Advisor & Interim Roles at Independent Consultant

January 1, 2020 - Present

Advisory for founders and organizations on product, applied AI and growth. Recent projects include Voicelayer (generative dubbing – product and AI use cases), European Parliament Archives (AI-assisted workflows for oral history research), an AI EdTech platform. Additional clients: Carbon Standards International (business development for a global certification platform), HolidayFox (strategic repositioning and relaunch) and APB Corporation (seed fundraising and business development for drone-based inspections). Provide long-term mentoring on strategy and product–market fit, and design workshops on digital transformation, innovation and practical AI adoption in teams.

Co-Founder & Chief Executive Officer at DaWanda.com

June 1, 2006 - December 31, 2022

As the leader of DaWanda, Europe’s leading online marketplace for unique handcrafted goods and DIY materials, I guided the company from its inception to a widely recognized brand. Drove growth and internationalization to over 7 million members and enabling a marketplace of 350,000+ sellers with a catalog exceeding 6 million products. Led global expansion (France, Spain, Poland, Italy), built a 250-strong team, pioneered a social media approach with 1.4M+ followers, launched a DIY content portal with 40,000 tutorials, achieved an industry-leading NPS of 75, secured seven rounds of investment, and steered profitability and exit.

Director Business Development at Passado Ltd.

July 1, 2003 - July 1, 2006

Led international marketing and communication teams and the business development effort to transform the platform from a classmate reunion service to an integrated social and business network. Established Passado as the European classmate reunion leader and engineered exponential membership growth from 0.5 million to 5 million in under two years on a lean budget. Directed the debut of the revamped Passado/Wasabi platform in 2006, integrating social and business networking features to enhance user engagement and market positioning.

Advisor at Self-employed

February 1, 2002 - July 1, 2003

Independent advisor specializing in crafting and executing market-entry strategies for U.S. companies targeting German-speaking countries; focused on establishing robust local teams and operations.

Head of Operations at lastminute.com

December 1, 1999 - February 1, 2002

Head of Operations for the German market, overseeing HR, operations, customer services and interim marketing. Recruited 130 professionals, established rigorous processes, KPIs and reporting standards to boost efficiency and organizational performance.