Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a digital merchandising and marketing professional with experience across global luxury fashion brands including Mytheresa and Gucci. I specialize in e-commerce strategy, visual merchandising, and performance analytics to drive conversion and brand engagement. With international experience across Italy, Hong Kong, the UK, and Germany, I bring strong cross-cultural communication and adaptability, thriving in fast-paced, collaborative environments. I enjoy turning data into actionable campaigns, optimizing UX/UI, and leading cross-functional teams.…I am a digital merchandising and marketing professional with experience across global luxury fashion brands including Mytheresa and Gucci. I specialize in e-commerce strategy, visual merchandising, and performance analytics to drive conversion and brand engagement. With international experience across Italy, Hong Kong, the UK, and Germany, I bring strong cross-cultural communication and adaptability, thriving in fast-paced, collaborative environments. I enjoy turning data into actionable campaigns, optimizing UX/UI, and leading cross-functional teams.

Miriam Fedi

Designer, Brand Designer, Graphic Designer, +2





I am a digital merchandising and marketing professional with experience across global luxury fashion brands including Mytheresa and Gucci. I specialize in e-commerce strategy, visual merchandising, and performance analytics to drive conversion and brand engagement. With international experience across Italy, Hong Kong, the UK, and Germany, I bring strong cross-cultural communication and adaptability, thriving in fast-paced, collaborative environments. I enjoy turning data into actionable campaigns, optimizing UX/UI, and leading cross-functional teams.…I am a digital merchandising and marketing professional with experience across global luxury fashion brands including Mytheresa and Gucci. I specialize in e-commerce strategy, visual merchandising, and performance analytics to drive conversion and brand engagement. With international experience across Italy, Hong Kong, the UK, and Germany, I bring strong cross-cultural communication and adaptability, thriving in fast-paced, collaborative environments. I enjoy turning data into actionable campaigns, optimizing UX/UI, and leading cross-functional teams.

Available to hire

I am a digital merchandising and marketing professional with experience across global luxury fashion brands including Mytheresa and Gucci. I specialize in e-commerce strategy, visual merchandising, and performance analytics to drive conversion and brand engagement.

With international experience across Italy, Hong Kong, the UK, and Germany, I bring strong cross-cultural communication and adaptability, thriving in fast-paced, collaborative environments. I enjoy turning data into actionable campaigns, optimizing UX/UI, and leading cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Visual Merchandising / Corporate Visual Merchandising at Gucci S.P.A

June 1, 2023 - July 31, 2025

Managed showroom set-ups for sales campaigns; created Master Guidelines for WW stores; communicated daily with regional teams to implement visual updates based on business strategies, trends, sales and merchandising input; coordinated with Corporate Image Department to ensure availability of visual tools and DVD orders.

Visual Merchandising In-Store - Intern at Vivienne Westwood

July 1, 2022 - June 30, 2023

London, United Kingdom; Visual Merchandising In-Store Intern responsible for layout and mannequin changes to rejuvenate visual displays and target a specific collection.

Digital Merchandising at Mytheresa

October 1, 2019 - April 30, 2021

Reported directly to top management, providing data-driven performance insights to support strategic e-commerce and merchandising decisions; contributed to digital campaign planning, proposing ideas to enhance workflow efficiency, UX/UI optimization, and KPI results; supervised and trained team members; oversaw CMS content updates and on-site merchandising execution; supported campaign rollout across 5+ key categories, resulting in a 12-18% uplift in conversion during high-traffic periods.

Junior Digital Merchandising at Mytheresa

June 1, 2017 - July 31, 2017

Oversaw digital visual merchandising and product performance for 300+ SKUs daily, aligning with trading strategy, consumer trends and UX best practices; supported online sales and conversion optimization through data analysis and KPI tracking; leveraged Power BI and CRM dashboards to analyze designer and category performance, influencing cross-functional decisions with Buying and Marketing teams; partnered with CRM, EMM and CX to develop and launch consumer engagement campaigns; executed daily e-commerce QA checks to ensure site functionality, navigation flow, and content accuracy; managed CMS updates and homepage refreshes to improve on-site product visibility and CTR.

Fashion Merchandising/Marketing - Intern at Salvatore Ferragamo

June 1, 2015 - June 30, 2015

Analyzed best-selling stock and top competitors, presenting insights on pricing, fabrics, and factors driving sales; organized and categorized garments by style/season.