Senior SEO Analyst at Unban International

Led a competitive content production pipeline for Promethean, earning a UK Search Award 2024 shortlist; established consistent workflows balancing SEO/AI requirements with high-quality, user-focused production. Executed WCAG 2.2 accessibility audits for Burberry UK/US and UX-focused CRO audits for AXA Global Healthcare, ensuring digital content was inclusive, compliant, and optimized for conversion. Conducted regular content and technical audits and prioritized backlogs for Burberry to improve international visibility and technical efficiency. Managed the global editorial lifecycle for 50+ Kaspersky articles, overseeing editorial checks and optimization for search intent and E-E-A-T signals. Integrated organic and paid campaigns for Big Bus Tours, driving +14% YoY clicks through omnichannel optimization for launches and international landing pages. Used GSC, GA4, and Power BI to track site performance, translating complex data into narratives for senior stakeholders and highlighting ke

Travel / Volunteer at Career Break

Developed adaptability and initiative through travel and community-based volunteering.

SEO Manager at Pi Data Metrics

Built strong relationships with big-brand clients by managing queries and delivering analyst sessions using industry-leading software. Led a 6-month affiliate project for Condé Nast, liaising with editorial teams to produce data-led content, achieving standout Black Friday results: Vogue +189% YoY, Glamour +6%, GQ +2% (vs forecast). Facilitated monthly workshops for APAC and European editorial teams to embed digital best practices across. Delivered audience-led strategies for The Samaritans, prioritising empathy to support people in crisis. Produced 'Food for Thought' presentations that influenced Waters Stone’s category structure. Co-founded the Community Action Team, raising £3,000 for humanitarian relief and launching sustainability initiatives.

Digital Marketing Executive at Crescat Digital

Managed multi-platform social content, both paid and organic, optimizing posts to increase engagement and reach. Collaborated with influencers, content teams, and stakeholders to ensure consistent brand messaging while producing compelling graphics and video assets. Executed link-building and content-led campaigns to enhance brand visibility. Conducted keyword and competitor research across various sectors and leveraged analytics (including SessionCam data) to improve user experience and drive conversions.

Fundraising Assistant at Renewable World

Delivered digital/email campaigns, raising £10k+, and managed donor records within SalesForce.

PR Assistant at Drop 4 Drop

Supported digital storytelling and stakeholder communications for clean water initiatives.