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I'm a growth-focused marketing leader with 10+ years building and scaling acquisition engines across B2B and B2C. I partner with executives to define and execute go-to-market, brand, and demand strategies across the UK, Europe, and ANZ, turning fragmented marketing into coherent, high-performing systems that drive pipeline and revenue. I own end-to-end growth engines, including AI-driven automation, to optimize efficiency and impact. I operate at the intersection of brand, product and performance to deliver measurable business outcomes, and I enjoy mentoring teams to adopt data-driven decision making while delivering global market expansion and integrated GTM programs.…I'm a growth-focused marketing leader with 10+ years building and scaling acquisition engines across B2B and B2C. I partner with executives to define and execute go-to-market, brand, and demand strategies across the UK, Europe, and ANZ, turning fragmented marketing into coherent, high-performing systems that drive pipeline and revenue. I own end-to-end growth engines, including AI-driven automation, to optimize efficiency and impact. I operate at the intersection of brand, product and performance to deliver measurable business outcomes, and I enjoy mentoring teams to adopt data-driven decision making while delivering global market expansion and integrated GTM programs.

Paula Gonzalez

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I'm a growth-focused marketing leader with 10+ years building and scaling acquisition engines across B2B and B2C. I partner with executives to define and execute go-to-market, brand, and demand strategies across the UK, Europe, and ANZ, turning fragmented marketing into coherent, high-performing systems that drive pipeline and revenue. I own end-to-end growth engines, including AI-driven automation, to optimize efficiency and impact. I operate at the intersection of brand, product and performance to deliver measurable business outcomes, and I enjoy mentoring teams to adopt data-driven decision making while delivering global market expansion and integrated GTM programs.…I'm a growth-focused marketing leader with 10+ years building and scaling acquisition engines across B2B and B2C. I partner with executives to define and execute go-to-market, brand, and demand strategies across the UK, Europe, and ANZ, turning fragmented marketing into coherent, high-performing systems that drive pipeline and revenue. I own end-to-end growth engines, including AI-driven automation, to optimize efficiency and impact. I operate at the intersection of brand, product and performance to deliver measurable business outcomes, and I enjoy mentoring teams to adopt data-driven decision making while delivering global market expansion and integrated GTM programs.

Available to hire

I’m a growth-focused marketing leader with 10+ years building and scaling acquisition engines across B2B and B2C. I partner with executives to define and execute go-to-market, brand, and demand strategies across the UK, Europe, and ANZ, turning fragmented marketing into coherent, high-performing systems that drive pipeline and revenue.

I own end-to-end growth engines, including AI-driven automation, to optimize efficiency and impact. I operate at the intersection of brand, product and performance to deliver measurable business outcomes, and I enjoy mentoring teams to adopt data-driven decision making while delivering global market expansion and integrated GTM programs.

Skills

Brand Identity

Web Design

Product Design

Experience Level

Brand Identity

Expert

Web Design

Expert

Product Design

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Head of Organic Growth Marketing at Hallam

March 1, 2024 - February 28, 2025

Led end-to-end growth engine for a multi-award-winning UK digital agency, modernizing product offerings and integrating AI/automation to save ~70 hours per month. Delivered cross-functional GTM with Paid Media, UX, and Data to launch integrated B2B site launches and support global market expansion across UK, Europe, and ANZ.

Fractional Head of Marketing at Viva Perfetto ANZ

August 1, 2021 - February 1, 2024

Led marketing for a Series A marketplace (~£70M GMV) connecting thousands of vintage furniture sellers to millions of users. Defined growth strategy, brand narrative, and positioning; aligned product, marketing and sales to accelerate multi-market expansion.

Growth Campaign Manager at Hunkemöller

April 1, 2017 - June 1, 2019

Built and scaled growth campaigns for an international lingerie retailer across multiple markets. Optimized paid and organic channels, contributing to market expansion and improved digital performance.

Growth Country Manager FR & IT at Any Lamp

August 1, 2015 - March 1, 2017

Led end-to-end GTM for FR & IT across Europe for an e-commerce retailer, including localization, partnerships, and revenue growth initiatives across multiple markets.

Account Relationship Manager / Organic Growth Team Lead at Volkswagen Group (SEAT)

June 1, 2019 - March 1, 2020

Managed key client relationships and led organic growth initiatives for the SEAT brand; collaborated cross-functionally with Marketing, UX and Data to drive sustainable growth.

Head of Marketing | Brand Strategy, Growth & GTM at Hallam

March 1, 2024 - February 28, 2025

Led the agency's high revenue department (44% of total revenue), managing a team of 11 across SEO, Content, and PR. Modernized product offerings by integrating AI/Automation, saving ~70 hours per month.

Account Relationship Manager | LinkedIn Organic Growth Team Lead at Volkswagen Group

June 1, 2019 - March 31, 2020

Led LinkedIn organic growth for a global automotive brand; managed a 10-person team; delivered growth and revenue impact; supported market turnaround and localization initiatives.