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I'm James, a strategic storyteller, content architect, and growth driver. With 13+ years of experience transforming complex ideas into compelling, conversion-driven content for B2B, B2C, and SaaS clients, I specialize in crafting SEO- and AI-optimized content, web copy, and marketing campaigns that drive results. My work has helped clients in industries like HR, tech, healthcare, and many more elevate their brands, generate qualified leads, and boost growth.…I'm James, a strategic storyteller, content architect, and growth driver. With 13+ years of experience transforming complex ideas into compelling, conversion-driven content for B2B, B2C, and SaaS clients, I specialize in crafting SEO- and AI-optimized content, web copy, and marketing campaigns that drive results. My work has helped clients in industries like HR, tech, healthcare, and many more elevate their brands, generate qualified leads, and boost growth.

James Moul

Copywriter, Content Strategist, Content Creator, +3

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I'm James, a strategic storyteller, content architect, and growth driver. With 13+ years of experience transforming complex ideas into compelling, conversion-driven content for B2B, B2C, and SaaS clients, I specialize in crafting SEO- and AI-optimized content, web copy, and marketing campaigns that drive results. My work has helped clients in industries like HR, tech, healthcare, and many more elevate their brands, generate qualified leads, and boost growth.…I'm James, a strategic storyteller, content architect, and growth driver. With 13+ years of experience transforming complex ideas into compelling, conversion-driven content for B2B, B2C, and SaaS clients, I specialize in crafting SEO- and AI-optimized content, web copy, and marketing campaigns that drive results. My work has helped clients in industries like HR, tech, healthcare, and many more elevate their brands, generate qualified leads, and boost growth.

Available to hire

I’m James, a strategic storyteller, content architect, and growth driver. With 13+ years of experience transforming complex ideas into compelling, conversion-driven content for B2B, B2C, and SaaS clients, I specialize in crafting SEO- and AI-optimized content, web copy, and marketing campaigns that drive results.

My work has helped clients in industries like HR, tech, healthcare, and many more elevate their brands, generate qualified leads, and boost growth.

Skills

SEO Copywriting

WordPress

Elementor

Experience Level

SEO Copywriting

Expert

WordPress

Expert

Elementor

Expert

Language

English

Fluent

Work Experience

Senior Copywriter + Editor-in-Chief, Insights magazine at Haley Marketing Group

August 1, 2021 - Present

Increase client website conversions with high-impact B2B, B2C, and SaaS content (website copy, email campaigns, SEO content, whitepapers, etc.). Lead content strategy for high-profile clients, boosting lead generation through optimized content. Manage editorial process for Insights magazine, collaborating with design/printing teams for timely delivery.

Contract Copywriter at Haley Marketing Group

January 1, 2019 - August 1, 2021

Created SEO-optimized blog content that helped clients rank on the first page of Google for key search terms, improving organic traffic. Collaborated with teams to finalize content plans and schedules, ensuring consistent client engagement and on-time delivery.

Contract Copywriter at Growth Machine, LLC

April 1, 2019 - Present

Produce SEO content resulting in multiple first-page Google rankings for brands like Focused Labs, Native Pet, Wild Earth Dog Food, and Hopin, driving a significant increase in organic traffic. Contributed to Native Pet’s nationwide product placement in Target through a strategically crafted content campaign. Write content that helped elevate brand visibility, leading to improved customer engagement and product placement.

Contract Copywriter at Independent Lubricant Manufacturers Association (ILMA)

January 1, 2018 - February 1, 2020

Produced engaging articles that helped increase ILMA’s publication readership. Interviewed industry professionals to gather insights, enhancing the credibility and relevance of each article. Consistently met tight publishing deadlines while ensuring content accuracy and high-quality writing.

Senior Copywriter at DVMelite Business Development

June 1, 2013 - August 1, 2021

Managed 170+ active blogs, improving SEO and driving consistent organic traffic. Researched and wrote over 250 medical articles for the Pet Health Library, contributing to the brand’s authority and reputation in the veterinary space. Created marketing materials that resulted in improved client engagement and increased brand visibility.