Product Designer at Arizona State University (ASU) - Enterprise Brand Strategy & Management

Led 6 end-to-end UX design projects for high-traffic ASU websites using Figma, applying user-centered design, responsive, accessible (WCAG 2.1), and mobile-first principles. Drove the redesign of ASU's design system and UI Kit, refining navigation and layout components to strengthen consistency and information architecture, improving user engagement and adoption across 183,000+ asu.edu users. Documented components in Zeroheight and aligned with developers via Storybook in Agile sprints to deliver scalable solutions across enterprise platforms. Analyzed heatmap data from over 200+ asu.edu websites using Microsoft Clarity; redesigned interactive UI components (cards, buttons, and call-to-action links); conducted A/B testing; achieved a 22% increase in task success rate and CTA clicks, improving conversion.

Visual Designer at Arizona State University (ASU) - Enterprise Brand Strategy & Management

Drove visual and UI design execution across ASU Thrive Magazine and digital platforms, including magazine cover redesigns, athletic posters, promotional ads, billboard graphics, and web UI layouts. Collaborated with cross-functional teams on Sun Devil Athletics initiatives, designing campaign assets and webpages and building multiple pages in Drupal, ensuring consistency across print and digital touchpoints.