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I am a seasoned marketing and communications professional with a robust background in international public relations and brand strategy. Over the past four years, I have led cross-border campaigns for a diverse portfolio of global clients, including Amazon, VISA, L’Oréal, and the Almond Board of California. My expertise spans strategic planning, content creation, social media marketing, media relations, and event management. Notably, I have successfully executed digital campaigns that significantly increased brand engagement and generated substantial leads. I also bring a deep understanding of both Western and Chinese markets, enabling me to craft culturally resonant narratives and strategies that drive brand growth and visibility in international arenas. I excel at strategic communications planning, content marketing and storytelling, social media management, and lead generation. With a track record in both education and corporate settings, I am adept at translating institutional goals into impactful campaigns, optimizing channels, and building strong stakeholder relationships across borders.…I am a seasoned marketing and communications professional with a robust background in international public relations and brand strategy. Over the past four years, I have led cross-border campaigns for a diverse portfolio of global clients, including Amazon, VISA, L’Oréal, and the Almond Board of California. My expertise spans strategic planning, content creation, social media marketing, media relations, and event management. Notably, I have successfully executed digital campaigns that significantly increased brand engagement and generated substantial leads. I also bring a deep understanding of both Western and Chinese markets, enabling me to craft culturally resonant narratives and strategies that drive brand growth and visibility in international arenas. I excel at strategic communications planning, content marketing and storytelling, social media management, and lead generation. With a track record in both education and corporate settings, I am adept at translating institutional goals into impactful campaigns, optimizing channels, and building strong stakeholder relationships across borders.

Yanjing Zhu

Marketer, Brand Strategist, Marketing Strategist, +2

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I am a seasoned marketing and communications professional with a robust background in international public relations and brand strategy. Over the past four years, I have led cross-border campaigns for a diverse portfolio of global clients, including Amazon, VISA, L’Oréal, and the Almond Board of California. My expertise spans strategic planning, content creation, social media marketing, media relations, and event management. Notably, I have successfully executed digital campaigns that significantly increased brand engagement and generated substantial leads. I also bring a deep understanding of both Western and Chinese markets, enabling me to craft culturally resonant narratives and strategies that drive brand growth and visibility in international arenas. I excel at strategic communications planning, content marketing and storytelling, social media management, and lead generation. With a track record in both education and corporate settings, I am adept at translating institutional goals into impactful campaigns, optimizing channels, and building strong stakeholder relationships across borders.…I am a seasoned marketing and communications professional with a robust background in international public relations and brand strategy. Over the past four years, I have led cross-border campaigns for a diverse portfolio of global clients, including Amazon, VISA, L’Oréal, and the Almond Board of California. My expertise spans strategic planning, content creation, social media marketing, media relations, and event management. Notably, I have successfully executed digital campaigns that significantly increased brand engagement and generated substantial leads. I also bring a deep understanding of both Western and Chinese markets, enabling me to craft culturally resonant narratives and strategies that drive brand growth and visibility in international arenas. I excel at strategic communications planning, content marketing and storytelling, social media management, and lead generation. With a track record in both education and corporate settings, I am adept at translating institutional goals into impactful campaigns, optimizing channels, and building strong stakeholder relationships across borders.

Available to hire

I am a seasoned marketing and communications professional with a robust background in international public relations and brand strategy. Over the past four years, I have led cross-border campaigns for a diverse portfolio of global clients, including Amazon, VISA, L’Oréal, and the Almond Board of California. My expertise spans strategic planning, content creation, social media marketing, media relations, and event management. Notably, I have successfully executed digital campaigns that significantly increased brand engagement and generated substantial leads. I also bring a deep understanding of both Western and Chinese markets, enabling me to craft culturally resonant narratives and strategies that drive brand growth and visibility in international arenas.

I excel at strategic communications planning, content marketing and storytelling, social media management, and lead generation. With a track record in both education and corporate settings, I am adept at translating institutional goals into impactful campaigns, optimizing channels, and building strong stakeholder relationships across borders.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Marketing and Communications Specialist at Shanghai Dulwich College Shanghai Puxi

March 1, 2024 - Present

Strategic communications planning; content marketing and storytelling; social media management; lead generation; performance analysis; and event promotion to boost the school's brand visibility and enrollment objectives. Implemented detailed plans and presentations to align with institutional goals, resulting in increased follower engagement and a steady stream of organic leads.

Senior Account Executive at Shanghai International PR Agencies (Ruder Finn | Edelman)

June 1, 2020 - February 28, 2024

Managed communications for a diverse client portfolio across industries (Supply Chain, Technology, Consumer Goods, E-commerce, Finance, Agriculture). Led projects from initiation to completion, including strategic planning, content development, media relations, social media campaigns, and event coordination. Notable case studies included Almond Board of California’s CIIE debut and Amazon cross-border initiative, contributing to increased brand visibility and partner networks.