Yanjing Zhu

I am a seasoned marketing and communications professional with a robust background in international public relations and brand strategy. Over the past four years, I have led cross-border campaigns for a diverse portfolio of global clients, including Amazon, VISA, L’Oréal, and the Almond Board of California. My expertise spans strategic planning, content creation, social media marketing, media relations, and event management. Notably, I have successfully executed digital campaigns that significantly increased brand engagement and generated substantial leads. I also bring a deep understanding of both Western and Chinese markets, enabling me to craft culturally resonant narratives and strategies that drive brand growth and visibility in international arenas.

I excel at strategic communications planning, content marketing and storytelling, social media management, and lead generation. With a track record in both education and corporate settings, I am adept at translating institutional goals into impactful campaigns, optimizing channels, and building strong stakeholder relationships across borders.