Madhumitha Thirumalai

Content Creator at Freelance

Built and scaled a lifestyle-focused Instagram page with steady growth; generated 333K+ views and 13.6K+ interactions in 30 days. Delivered 3 viral Reels (250K+ views each) through storytelling, audience targeting, and trend-driven content. Collaborated with brands (including GourmetTribe Hotpot) and modeled for Oosinool and SelaibyOosinool. Led end-to-end content creation (ideation, filming, editing, publishing, performance tracking) using CapCut, Canva, and Instagram tools. Analyzed audience insights to optimize posting for organic reach, retention, and engagement.

Freelance Content Creator at Self-employed / Freelance

Built and scaled a lifestyle-focused Instagram page with consistent growth, achieving 333K+ views and 13.6K+ interactions in the last 30 days. Produced three viral Reels (250K+ views each) using storytelling and trend-driven content. Collaborated with brands across food, fashion, and lifestyle, including a paid partnership with GourmetTribe Hotpot, and modeling work for Oosinool and SelaibyOosinool. Led end-to-end content creation (ideation, filming, editing, publishing, performance tracking) using CapCut, Canva, and Instagram tools. Analyzed audience insights and refined posting strategies to boost organic reach, retention, and engagement.

Social Media Manager at Coinfantasy

Managed social media across Twitter (X), Instagram, and Telegram; achieved a 25% boost in engagement and 20% audience growth. Developed an integrated digital marketing strategy combining Twitter growth tactics, SEO, and analytics, driving a 30% increase in organic website traffic. Created high-performing blog content for Quora, Medium, and LinkedIn with 20% higher engagement. Leveraged Google Analytics and SEO insights to optimize content discoverability. Collaborated with product, design, and partnerships to align campaigns with growth objectives; coordinated online and offline activations to strengthen brand presence.

Social Media Manager at Coin Fantasy

Managed and executed social media strategies across Twitter (X), Instagram, and Telegram, resulting in a 25% boost in engagement and 20% audience growth. Developed an integrated digital marketing strategy combining Twitter growth tactics, SEO, and analytics, driving a 30% increase in organic website traffic. Created high-performing blog and thought-leadership content for Quora, Medium, and LinkedIn, achieving 20% higher engagement rates. Leveraged Google Analytics and SEO insights to optimize content discoverability and performance. Collaborated with cross-functional teams (product, design, partnerships) to align campaigns with broader growth objectives. Coordinated online and offline activations to strengthen brand presence and community engagement.

Copywriter at International Payment Solutions

Produced performance-driven content for fintech brands (WERBYLO, RapidCents, RPSToken) increasing engagement by 20%. Managed Google Ads campaigns, achieving a 25% increase in CTR and a 20% lift in conversion rates. Authored and published 20+ SEO-optimized blog posts on WordPress, driving a 20% increase in website traffic. Conducted keyword and metadata research to strengthen search rankings and overall web presence.