I am a senior marketing and operations leader with more than 10 years of experience building cross-functional teams and driving growth across software, app, audio technology, edtech, and events. I enjoy turning data into practical growth strategies, launching products, developing partnerships, and aligning teams around clear goals. Throughout my career, I have led global marketing, sales, and operations functions while working closely with product and data teams. I bring a hands-on, collaborative approach to go-to-market execution, performance marketing, customer lifecycle strategy, and operational improvement. I have delivered multimillion-euro revenue growth, built B2B, B2C, and B2B2C channels, raised more than €1 million in sponsorships, and led innovative initiatives including an industry-first NFT campaign. I am motivated by ambitious challenges, strong partnerships, and creating efficient systems that help teams and businesses scale.

Katrīna Cabule

I am a senior marketing and operations leader with more than 10 years of experience building cross-functional teams and driving growth across software, app, audio technology, edtech, and events. I enjoy turning data into practical growth strategies, launching products, developing partnerships, and aligning teams around clear goals. Throughout my career, I have led global marketing, sales, and operations functions while working closely with product and data teams. I bring a hands-on, collaborative approach to go-to-market execution, performance marketing, customer lifecycle strategy, and operational improvement. I have delivered multimillion-euro revenue growth, built B2B, B2C, and B2B2C channels, raised more than €1 million in sponsorships, and led innovative initiatives including an industry-first NFT campaign. I am motivated by ambitious challenges, strong partnerships, and creating efficient systems that help teams and businesses scale.

Available to hire

I am a senior marketing and operations leader with more than 10 years of experience building cross-functional teams and driving growth across software, app, audio technology, edtech, and events. I enjoy turning data into practical growth strategies, launching products, developing partnerships, and aligning teams around clear goals. Throughout my career, I have led global marketing, sales, and operations functions while working closely with product and data teams.

I bring a hands-on, collaborative approach to go-to-market execution, performance marketing, customer lifecycle strategy, and operational improvement. I have delivered multimillion-euro revenue growth, built B2B, B2C, and B2B2C channels, raised more than €1 million in sponsorships, and led innovative initiatives including an industry-first NFT campaign. I am motivated by ambitious challenges, strong partnerships, and creating efficient systems that help teams and businesses scale.

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Language

English
Fluent
Latvian
Fluent
Russian
Advanced

Work Experience

Chief Growth Officer at Sonarworks
January 1, 2020 - Present
Led growth initiatives with data-driven GTM, multi-channel marketing, and channel/partner sales; designed sponsorship programs and digital collaboration tools; led NFT campaign and revenue growth of AI product ($1M+).
Chief Marketing Officer
January 1, 2018 - January 1, 2021
Led global marketing, sales and operations; partnered closely with product and data teams; defined core products, tech integrations, and licensing projects; implemented data-driven marketing and sales strategies; delivered multi-year revenue growth through full-funnel optimization and partnerships.
Events & Marketing Manager at ICCA Academy
January 1, 2014 - January 1, 2015
Singapore Events & Marketing Manager; raised over €1 million in sponsorships and increased funding by 51% through new partner programs and restructured fundraising processes.

Education

Master's in European Studies at University of Latvia
January 1, 2013 - January 1, 2014
Master's in Business & Law (Europe) at Riga Stradiņš University
January 1, 2013 - January 1, 2014
BSc in Business Administration, Management & Operations at Riga Stradiņš University
January 1, 2010 - January 1, 2012
Master's in European Studies at University of Latvia
January 1, 2013 - January 1, 2014
Master’s in Business & Law in the EU at Riga Stradiņš University
January 1, 2010 - January 1, 2012
BSc in Business Administration, Management & Operations at Riga Stradiņš University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education