Hi, I'm Aroosa Sardar, a results-driven SEO and AI specialist with 5+ years of experience delivering data-informed, AI-enhanced strategies that boost rankings, visibility, and conversions for ecommerce, healthcare, and tech brands. I design and execute data-driven SEO programs that adapt to changing search engine algorithms and evolving generative search trends. I excel in technical and local SEO across WordPress, Shopify, Wix, and other platforms; I leverage Google's E-E-A-T principles and AI content tools to stay ahead of algorithm changes and rising trends. I also lead SEO teams, optimize site speed and Core Web Vitals, and craft content plans that drive engagement and ROI.

Aroosa Sardar

Hi, I'm Aroosa Sardar, a results-driven SEO and AI specialist with 5+ years of experience delivering data-informed, AI-enhanced strategies that boost rankings, visibility, and conversions for ecommerce, healthcare, and tech brands. I design and execute data-driven SEO programs that adapt to changing search engine algorithms and evolving generative search trends. I excel in technical and local SEO across WordPress, Shopify, Wix, and other platforms; I leverage Google's E-E-A-T principles and AI content tools to stay ahead of algorithm changes and rising trends. I also lead SEO teams, optimize site speed and Core Web Vitals, and craft content plans that drive engagement and ROI.

Available to hire

Hi, I’m Aroosa Sardar, a results-driven SEO and AI specialist with 5+ years of experience delivering data-informed, AI-enhanced strategies that boost rankings, visibility, and conversions for ecommerce, healthcare, and tech brands. I design and execute data-driven SEO programs that adapt to changing search engine algorithms and evolving generative search trends.

I excel in technical and local SEO across WordPress, Shopify, Wix, and other platforms; I leverage Google’s E-E-A-T principles and AI content tools to stay ahead of algorithm changes and rising trends. I also lead SEO teams, optimize site speed and Core Web Vitals, and craft content plans that drive engagement and ROI.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Freelance SEO Expert at Upwork
January 1, 2025 - Present
Delivered tailored SEO strategies for clients across ecommerce, healthcare, finance, and tech niches. Achieved 100% client satisfaction and earned Top Rated SEO Expert status. Specialized in keyword research, technical audits, and link-building strategies to drive long-term growth.
SEO Strategist & SEO Analyst at Big Encoders
January 1, 2024 - Present
Developed and executed Local SEO strategies resulting in +60% traffic and +42% conversions within 4 months. Created optimized content plans, increasing engagement by 90%. Built and managed a high-performing SEO team, achieving 80% higher productivity and 100% client satisfaction.
SEO Manager at Techup Solutions
January 1, 2020 - January 1, 2023
Implemented technical SEO fixes that cut server response times and reduced load time. Optimized site code (CSS/JS), resulting in 80% smaller site weight and improved Core Web Vitals. Collaborated with development teams to launch a new website achieving +60% organic traffic and +37% conversions.
SEO Expert at ACOM
January 1, 2019 - January 1, 2020
Achieved first-page Google rankings for 7 local keywords. Implemented schema markup and structured data, increasing CTR and visibility in featured snippets. Conducted full SEO audits, improving usability and accessibility by 90%. Collaborated with development teams to launch a new website achieving +60% organic traffic and +37% conversions.

Education

M.Sc in Telecommunication Systems at Bahauddin Zakariya University, Multan, Pakistan
January 1, 2016 - December 31, 2018
B.Sc in Double Mathematics & Computer at Bahauddin Zakariya University, Multan, Pakistan
January 1, 2014 - January 1, 2016
M.Sc in Telecommunication Systems at Bahauddin Zakariya University, Multan, Pakistan
January 1, 2016 - December 31, 2018
B.Sc in Double Mathematics & Computer at Bahauddin Zakariya University, Multan, Pakistan
January 1, 2014 - December 31, 2016

Qualifications

Analytics Certification
January 11, 2030 - January 25, 2026
Google Ads Certification
January 11, 2030 - January 25, 2026
SEMrush SEO Certification
January 11, 2030 - January 25, 2026
Ahrefs Marketing Intelligence Platform
January 11, 2030 - January 25, 2026
DigiSkills.pk SEO Training (Ignite)
January 11, 2030 - January 25, 2026
PITB Digital Marketing Program
January 11, 2030 - January 25, 2026
IELTS (Academic)
January 11, 2030 - January 25, 2026
BitDegree.org SEO Certification
January 11, 2030 - January 25, 2026
Analytics Certification
January 11, 2030 - January 25, 2026
Google Ads Certification
January 11, 2030 - January 25, 2026
SEMrush SEO Certification
January 11, 2030 - January 25, 2026
Ahrefs Marketing Intelligence Platform Certification
January 11, 2030 - January 25, 2026
DigiSkills.pk SEO Training (Ignite)
January 11, 2030 - January 25, 2026
PITB Digital Marketing Program
January 11, 2030 - January 25, 2026
IELTS (Academic)
January 11, 2030 - January 25, 2026

Industry Experience

Software & Internet, Retail, Healthcare, Financial Services, Professional Services, Media & Entertainment