Designs and prototypes responsive, conversion-driven enterprise websites; optimizes UX/UI, visual identity; develops information architecture; builds interactive features using plugins and external tools; creates visual assets using Adobe Creative Suite and Canva; develops WordPress sites with SEO; collaborates with stakeholders to align with business objectives; leads wireframes and prototypes; enhances designs with HTML, CSS, and JavaScript; drives continuous improvement and stays current on UX best practices.

Senior Web Content Specialist at Fare Harbor (Booking Holdings)

May 1, 2019 - August 1, 2022

Built and managed client WordPress websites, creating pages, producing copy, designing layouts, and delivering polished, user-friendly sites; implemented SEO metadata and ongoing optimization using Screaming Frog and SEMrush; prepared sites for launch including DNS records, name server switches and live deployment; conducted site audits; created visual assets and design elements; maintained client communications; implemented Google Analytics to track engagement and optimize content strategy.

Digital Content Editor at Liz Davis Publishing

August 1, 2018 - April 1, 2019

Maintained and updated Kids Guide and Pets Guide websites, ensuring accurate and timely content; added and managed new website content including event listings, directory information, and digital assets; supported content migration to the new site; managed data entry and content archiving in 4D database systems; created and edited content for web and print using InDesign and Photoshop; supported client and consumer relations via email and phone; implemented Google Analytics to monitor engagement.

Web Content Specialist at University of Colorado, Boulder

January 1, 2017 - August 1, 2017

Maintained and updated multiple websites (CU Presents, College of Music, Colorado Shakespeare Festival) ensuring accurate and timely content; added digital assets and event pages; migrated archived content to new platforms; developed digital content across platforms with consistent branding; tracked user engagement and performance metrics via analytics tools.

Web Content & Social Media Specialist at City of Boulder (Public Works Department)

July 1, 2016 - December 1, 2016

Collaborated with multiple city departments to execute web maintenance requests; created and maintained diverse web content including web pages, newsletters, social media posts, surveys, graphics, calendars, videos, PDFs, and FAQs; redesigned Boulder Valley Comprehensive Plan pages; managed Constant Contact mailing lists; troubleshot and resolved site issues; participated in city meetings and communicated initiatives via web pages, email campaigns, and social media.