Rushi Vyas

Digital Marketing - Work Based Learning at The Global Career Accelerator

Designed and built an ecommerce website using Shopify; implemented brand guidelines and developed on-brand creative and copy; conducted keyword research to optimize the brand's presence on search engines; leveraged best practices to improve conversions and reduce friction; developed a content strategy to reach the audience on social media; created paid and organic social media content for Instagram & Facebook; calculated cost-efficiency metrics, evaluated and reported on campaign performance. Also contributed to the NoZ Project by building Shopify sites and leading digital marketing campaigns with Meta Ads, A/B testing, and Instagram/Facebook pages to boost engagement.

Shopify Website Project at NoZ Project

Built and optimized Shopify storefronts focusing on user experience and storefront functionality. Led digital marketing campaigns using Meta Ads, A/B testing, and managed Instagram/Facebook pages to boost engagement. Conducted persona identification, developed value propositions, and implemented SEO strategies (keywords, meta tags, and Meta Ads) to increase visibility.

Digital Marketing Work Based Learning at The Global Career Accelerator

Designed and built an e-commerce site with Shopify; implemented brand guidelines and on-brand creative and copy. Conducted keyword research to optimize search visibility, leveraged best practices to improve conversions, and reduced friction. Developed a content strategy to engage audiences on social media; produced paid and organic content for Instagram and Facebook; calculated cost-efficiency metrics and analyzed campaign performance.

Shopify Web Developer / Digital Marketing Lead (NoZ Project) at NoZ Project

Built and optimized Shopify websites, focusing on user experience and storefront functionality. Led digital marketing campaigns using Meta Ads, A/B testing, and managed Instagram/Facebook pages to boost engagement. Conducted persona identification, developed value propositions, and implemented SEO strategies (keywords, meta tags) to increase visibility.

Digital Marketing (Work Based Learning) at The Global Career Accelerator

Designed and built an e-commerce website using Shopify. Implemented brand guidelines and developed on-brand creative and copy. Conducted keyword research to optimize a brand's presence on the search engine. Leveraged best practices to improve conversion and reduce friction. Developed a content strategy to help a brand reach their audience on social media. Created paid and organic social media content for Instagram & Facebook. Calculated cost-efficiency metrics, evaluated and reported on campaign performance.