TJ

Tan Jin San

Available to hire

I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media.

About

I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media. I design and execute content strategies, craft UX-friendly writing, and lead cross-agency collaboration to ensure accuracy and clarity across digital platforms. I translate complex ideas into clear, user-focused content, optimize for SEO, and build scalable content workflows that support business goals.

I enjoy turning challenging concepts into practical, well-structured content, mentoring teams to deliver high-quality communications, and continuously refining processes to improve efficiency and impact.

  • 21 years' experience
  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Government
  • Media & Entertainment
  • Education
  • Software & Internet
  • Professional Services
  • Agriculture & Mining

Work experience· 6 roles

Content Manager/Writer · GovTech, SingaporeJan 2023 – Apr 2025 · 2 yrs 4 mos

Led content operations for the prelogin GoBusiness section, achieving 100% content accuracy with zero post-publication edits after committing to main branch on GitHub. Liaised with stakeholders from multiple agencies to verify information, edited 80+ Formbuilder forms, and produced product articles for GovTech’s Developer Portal. Wrote and edited reports for GovTech leadership on counterpart agencies in other countries. Ensured SEO alignment using Ahrefs and Semrush.

Business Manager · Hong Bao Media, SingaporeJan 2020 – Jan 2023 · 3 yrs 1 mo

Coordinated work between local and freelance staff across four websites (contactsbook.media, investor.exchange, RIABU, PitchMark). Defined specs and worked with developers on SharePoint scripts to automate internal processes. Performed UX reviews, proofread marketing materials, planned and wrote content, and recruited staff. Wrote grant proposals, securing three government grants (MRA x2, PSG).

Content Manager · RIABU, SingaporeJan 2019 – Jan 2020 · 1 yr 1 mo

Proposed and authored website content—how-to guides, thought leadership articles, podcast topics, and website copy. Proofread and contributed to the marketing team’s copy. Collaborated with a consultant on a book about receivables as part of a kit for SMEs to get paid faster.

Partner · Saltwater Farms, BruneiJan 2011 – Jan 2019 · 8 yrs 1 mo
Editor · Hongbao Media, SingaporeJan 2007 – Jan 2011 · 4 yrs 1 mo
Writer / Sub-Editor · China Knowledge, SingaporeJan 2004 – Jan 2007 · 3 yrs 1 mo

Education

Bachelor's in Arts (Mass Communications) · RMIT2000 – 2002
Diploma in Mass Communications · Ngee Ann Polytechnic1996 – 1999
Digital Marketing & Ecommerce Accelerator (DMEA) · BCG RISE (Boston Consulting Group)2023 – 2024

Certifications and awards

Market Readiness Assistance (MRA) grant2030 – 2026
Productivity Solutions Grant (PSG)2030 – 2026

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