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I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media. I design and execute content strategies, craft UX-friendly writing, and lead cross-agency collaboration to ensure accuracy and clarity across digital platforms. I translate complex ideas into clear, user-focused content, optimize for SEO, and build scalable content workflows that support business goals. I enjoy turning challenging concepts into practical, well-structured content, mentoring teams to deliver high-quality communications, and continuously refining processes to improve efficiency and impact.…I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media. I design and execute content strategies, craft UX-friendly writing, and lead cross-agency collaboration to ensure accuracy and clarity across digital platforms. I translate complex ideas into clear, user-focused content, optimize for SEO, and build scalable content workflows that support business goals. I enjoy turning challenging concepts into practical, well-structured content, mentoring teams to deliver high-quality communications, and continuously refining processes to improve efficiency and impact.

Tan Jin San

Writer, Content Producer, Copywriter, +2

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I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media. I design and execute content strategies, craft UX-friendly writing, and lead cross-agency collaboration to ensure accuracy and clarity across digital platforms. I translate complex ideas into clear, user-focused content, optimize for SEO, and build scalable content workflows that support business goals. I enjoy turning challenging concepts into practical, well-structured content, mentoring teams to deliver high-quality communications, and continuously refining processes to improve efficiency and impact.…I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media. I design and execute content strategies, craft UX-friendly writing, and lead cross-agency collaboration to ensure accuracy and clarity across digital platforms. I translate complex ideas into clear, user-focused content, optimize for SEO, and build scalable content workflows that support business goals. I enjoy turning challenging concepts into practical, well-structured content, mentoring teams to deliver high-quality communications, and continuously refining processes to improve efficiency and impact.

Available to hire

I’m a Content & Communications Specialist with 15+ years of experience spanning government, tech, and media. I design and execute content strategies, craft UX-friendly writing, and lead cross-agency collaboration to ensure accuracy and clarity across digital platforms. I translate complex ideas into clear, user-focused content, optimize for SEO, and build scalable content workflows that support business goals.

I enjoy turning challenging concepts into practical, well-structured content, mentoring teams to deliver high-quality communications, and continuously refining processes to improve efficiency and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Manager/Writer at GovTech, Singapore

January 1, 2023 - April 14, 2025

Led content operations for the prelogin GoBusiness section, achieving 100% content accuracy with zero post-publication edits after committing to main branch on GitHub. Liaised with stakeholders from multiple agencies to verify information, edited 80+ Formbuilder forms, and produced product articles for GovTech’s Developer Portal. Wrote and edited reports for GovTech leadership on counterpart agencies in other countries. Ensured SEO alignment using Ahrefs and Semrush.

Business Manager at Hong Bao Media, Singapore

January 1, 2020 - January 1, 2023

Coordinated work between local and freelance staff across four websites (contactsbook.media, investor.exchange, RIABU, PitchMark). Defined specs and worked with developers on SharePoint scripts to automate internal processes. Performed UX reviews, proofread marketing materials, planned and wrote content, and recruited staff. Wrote grant proposals, securing three government grants (MRA x2, PSG).

Content Manager at RIABU, Singapore

January 1, 2019 - January 1, 2020

Proposed and authored website content—how-to guides, thought leadership articles, podcast topics, and website copy. Proofread and contributed to the marketing team’s copy. Collaborated with a consultant on a book about receivables as part of a kit for SMEs to get paid faster.

Partner at Saltwater Farms, Brunei

January 1, 2011 - January 1, 2019

Made strategic decisions on the farm’s business model and finances. Sourced farming equipment from China via Alibaba, negotiated prices and payments, and coordinated logistics with local forwarders. Created a pitch deck, business plan, and cash flow projections; networked and pitched to angel/VC investors such as Far East Ventures and Trendlines.

Editor at Hongbao Media, Singapore

January 1, 2007 - January 1, 2011

Wrote stories on SGX and Bursa-listed companies. Managed a team of two content producers, provided editorial direction, and edited their written work. Conducted background research for interviews, drafted interview questions, and prepared interviewers with research highlights.

Writer / Sub-Editor at China Knowledge, Singapore

January 1, 2004 - January 1, 2007

Sub-edited the China Business Guide for China Knowledge Press. Editarticles for syntax, clarity, and expression; wrote a feature-length article (~2,000 words) every fortnight published in The Business Times and The Edge on China-related industries or issues.