Hi, I’m Randy Larsen. I’m a Creative Brand Building Executive with international experience in conceiving, marketing, and building local and global brands. I’ve led brand development, creative direction, and live/event marketing for Fortune 500 clients and major international campaigns across Asia, Europe, and the Americas. I’m passionate about turning complex brand stories into clear, impactful experiences that resonate in multiple markets. Throughout my career I’ve built and reimagined brand identities, led cross-functional teams, and partnered with top agencies and clients to deliver measurable brand growth, integrated campaigns, and strategic PR. I thrive in multi-market environments and enjoy shaping bold creative programs that connect brands with audiences worldwide.…

Randy Larsen

Hi, I’m Randy Larsen. I’m a Creative Brand Building Executive with international experience in conceiving, marketing, and building local and global brands. I’ve led brand development, creative direction, and live/event marketing for Fortune 500 clients and major international campaigns across Asia, Europe, and the Americas. I’m passionate about turning complex brand stories into clear, impactful experiences that resonate in multiple markets. Throughout my career I’ve built and reimagined brand identities, led cross-functional teams, and partnered with top agencies and clients to deliver measurable brand growth, integrated campaigns, and strategic PR. I thrive in multi-market environments and enjoy shaping bold creative programs that connect brands with audiences worldwide.…

Available to hire

Hi, I’m Randy Larsen. I’m a Creative Brand Building Executive with international experience in conceiving, marketing, and building local and global brands. I’ve led brand development, creative direction, and live/event marketing for Fortune 500 clients and major international campaigns across Asia, Europe, and the Americas. I’m passionate about turning complex brand stories into clear, impactful experiences that resonate in multiple markets.

Throughout my career I’ve built and reimagined brand identities, led cross-functional teams, and partnered with top agencies and clients to deliver measurable brand growth, integrated campaigns, and strategic PR. I thrive in multi-market environments and enjoy shaping bold creative programs that connect brands with audiences worldwide.

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Language

English
Fluent

Work Experience

Marketing Consultant / Director and Creative Advisor at R Branding / BABICorp
January 1, 2011 - Present
Marketing consultant and director advising various brands, products and events; responsible for brand programs, marketing development and strategic creative initiatives across Asia.
Head of Corporate Creative Brand / Marketing Development at Hong Kong Trade Development Council
January 1, 2006 - January 1, 2010
Head of the corporate creative brand and marketing development for the Government of Hong Kong SAR; led brand development for 36 major events worldwide and 16 Fashion Weeks; oversaw branding, PR, and event marketing.
Head of Brand Development / Activation at Pico World Wide
January 1, 2002 - January 1, 2006
Developed and re-branded the Pico Brand into an Activation Brand Development company; led branding and identity, product and event marketing for Pico World Wide across Taipei, Hong Kong, Shanghai, and Beijing.
Executive Creative Director & Marketing Brand Director at Dentsu, Young & Rubicam Asia
January 1, 1990 - December 31, 2001
Executive Creative Director and Marketing Brand Director; led creative direction, branding, and marketing for Asia-wide clients; oversaw PR and brand development across multiple markets.
Advertising / Brand Development at Walter Thompson Detroit
January 1, 1986 - December 31, 1987
Advertising, brand development and management for Detroit/Michigan office; led corporate ID and branding initiatives.
Brand Creative / Marketing / PR at Ace & Base Telecom / A&B Free Call
January 1, 2001 - December 31, 2002
Developed brand creative and PR programs for Ace & Base Telecom and A&B Free Call; managed B2B channel branding and communication.
Executive Creative Director & Marketing Brand Director at R Branding / BABI Corp
January 1, 2011 - Present
Led extraordinary campaigns and brand development across Asia, conceiving, marketing, building, and creating local and international brands, products and services in foreign markets. Championed end-to-end brand strategy, identity, and marketing programs for multiple clients and internal initiatives; managed teams of up to 110 across Greater China and Asia.
Branding/Marketing & PR Consultant at Pico World Wide
January 1, 2002 - December 31, 2006
Developed and re-branded the Pico Brand into an Activation Brand Development company; produced and advised on PR programs, branding, and live event marketing across Taiwan, Hong Kong, Shanghai, Beijing; led campaigns for major brands including NBA All-Star Games, HK Fashion Week, and more.
Head of the Creative Brand/Marketing Development at Hong Kong Trade Development Council (HKTDC)
January 1, 2006 - December 31, 2010
Led creative brand/marketing development for the Government of Hong Kong SAR; responsible for brand development across 36 major world events and 16 fashion weeks, including HK Electronics Show, SME World, and Fashion Week events.
Partner / Executive Creative Director at Dentsu / Young & Rubicam / Asia / Mindshare
January 1, 1990 - December 31, 2001
Partner in opening the Taiwan office for Young & Rubicam and Dentsu Asia (50/50). Led branding, marketing, and live-event programs across Asia; developed and re-branded multiple brands and managed PR and media relations.
Executive Creative Director / Brand Development at J. Walter Thompson
January 1, 1986 - December 31, 1987
Advertising, brand development, and management; led corporate IDs and campaigns across the US and international markets; built and revitalized major brands.
Executive Creative Director & Brand Development at Dentsu, Young & Rubicam Asia / MindShare Asia
January 1, 1990 - January 1, 2001
Led high-level creative direction and marketing brand development across Asia; opened the Taiwan office as a 50/50 partnership; steered branding, campaigns, and PR initiatives for major clients.
Head of Creative and Design Department at Pico World Wide
January 1, 2002 - January 1, 2006
Head of the Creative and Design Department; developed and branded activation programs; directed multi-market marketing and live-event campaigns.
Head of Corporate Creative Brand/ Marketing Development at Hong Kong Trade Development Council (HKTDC)
January 1, 2006 - January 1, 2010
Led brand development for government and major events; oversaw brand strategy for 36 major events worldwide and 16 Fashion Weeks; managed teams across Greater China.
Head of the Creative and Design Department at Pico World Wide
January 1, 2010 - January 1, 2011
Directed creative and design across the organization; expanded branding, PR, and live-event marketing; drove new business development.
Marketing Consultant / Director and Creative Advisor at R Branding / BABI Corp
January 1, 2011 - Present
Marketing consultant and creative advisor to various brands/products and events; led brand development, PR, and event marketing across Asia (Taipei and beyond).
Executive Creative Director / Brand Development at Walt Disney/Tho mpson Detroit (illustrative historical role)
January 1, 1986 - January 1, 1987
Executive Creative Director focusing on brand development and integrated campaigns for U.S. clients; led cross-functional teams and campaign conceptualization.

Education

Bachelor of Fine Arts at University of Illinois at Urbana-Champaign
January 11, 2030 - January 1, 1985

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Professional Services, Software & Internet, Retail, Telecommunications, Education
    paper FarEaston/AT&T

    •         Worked with FarEastone/AT&T to concept, structure, write, and stargaze the Brand/marketing proposal that was successful in acquiring a license from the Taiwan government.
    •         Developed the entire FarEastone Brand and corporate identity program and managed all campaign strategies, TV, radio, print, and collateral material that built FarEastone from 0 shares to the 2nd largest telecom in Taiwan. Developed and Brand/Designed 2200 retail outlets and all experiential marketing.
    •         Developed concepts and produced and directed two 15 minute award-winning informational films for presentation to Taiwan the government that was instrumental in granting FarEastone Telecom license.