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Hi, I’m Paul Copeland, an award-winning Executive Creative Director with 20+ years of global leadership in advertising, brand strategy and multi-platform storytelling. I’ve led cross-cultural teams across APAC, China and Europe, delivering high-impact campaigns for Fortune 500 brands and building trusted C-suite partnerships that align creative with KPIs and ROI. My experience spans agency leadership, production, and CG-led storytelling, directing live action and full CG productions while balancing artistic vision with business results. I’m also an artist with two solo shows in Shanghai, a self-published first edition book that sold out in 24 hours, and I’ve spent time on stage doing stand-up in London to sharpen storytelling and timing. If you ask nicely, I might tell you a story.…Hi, I’m Paul Copeland, an award-winning Executive Creative Director with 20+ years of global leadership in advertising, brand strategy and multi-platform storytelling. I’ve led cross-cultural teams across APAC, China and Europe, delivering high-impact campaigns for Fortune 500 brands and building trusted C-suite partnerships that align creative with KPIs and ROI. My experience spans agency leadership, production, and CG-led storytelling, directing live action and full CG productions while balancing artistic vision with business results. I’m also an artist with two solo shows in Shanghai, a self-published first edition book that sold out in 24 hours, and I’ve spent time on stage doing stand-up in London to sharpen storytelling and timing. If you ask nicely, I might tell you a story.

Paul Copeland

Creative Director, Film Director, Screenwriter, +1

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Hi, I’m Paul Copeland, an award-winning Executive Creative Director with 20+ years of global leadership in advertising, brand strategy and multi-platform storytelling. I’ve led cross-cultural teams across APAC, China and Europe, delivering high-impact campaigns for Fortune 500 brands and building trusted C-suite partnerships that align creative with KPIs and ROI. My experience spans agency leadership, production, and CG-led storytelling, directing live action and full CG productions while balancing artistic vision with business results. I’m also an artist with two solo shows in Shanghai, a self-published first edition book that sold out in 24 hours, and I’ve spent time on stage doing stand-up in London to sharpen storytelling and timing. If you ask nicely, I might tell you a story.…Hi, I’m Paul Copeland, an award-winning Executive Creative Director with 20+ years of global leadership in advertising, brand strategy and multi-platform storytelling. I’ve led cross-cultural teams across APAC, China and Europe, delivering high-impact campaigns for Fortune 500 brands and building trusted C-suite partnerships that align creative with KPIs and ROI. My experience spans agency leadership, production, and CG-led storytelling, directing live action and full CG productions while balancing artistic vision with business results. I’m also an artist with two solo shows in Shanghai, a self-published first edition book that sold out in 24 hours, and I’ve spent time on stage doing stand-up in London to sharpen storytelling and timing. If you ask nicely, I might tell you a story.

Available to hire

Hi, I’m Paul Copeland, an award-winning Executive Creative Director with 20+ years of global leadership in advertising, brand strategy and multi-platform storytelling. I’ve led cross-cultural teams across APAC, China and Europe, delivering high-impact campaigns for Fortune 500 brands and building trusted C-suite partnerships that align creative with KPIs and ROI. My experience spans agency leadership, production, and CG-led storytelling, directing live action and full CG productions while balancing artistic vision with business results.

I’m also an artist with two solo shows in Shanghai, a self-published first edition book that sold out in 24 hours, and I’ve spent time on stage doing stand-up in London to sharpen storytelling and timing. If you ask nicely, I might tell you a story.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Executive Creative Director at Saatchi & Saatchi Singapore / Shanghai

January 1, 2013 - January 1, 2021

Led a team of 18 multi-disciplined creatives across regional/global campaigns, delivering through-the-line work (TV, digital, social, e-commerce, CGI) and long-form content. Built 1-to-1 relationships with senior clients, won pitches, and drove ROI-driven campaigns across APAC. Managed budgets, timelines, and cross-functional teams to deliver high-impact campaigns with measurable business results.

Creative Director / Director at The Mill Shanghai

January 1, 2022 - Present

Directing and leading CG and live-action commercials; concept creation and ideation; managing CGI, 3D animation and storyboard teams; guiding client relationships and end-to-end production.

Senior Creative Lead at BETC London

January 1, 2013 - Present

Led creative on the Ken Livingstone mayoral election 2013 campaign (the most talked-about party-political broadcast of the time) and relaunched Cow & Gate with the award-winning 'Supergroup' film; delivered category-changing work that sparked significant PR and consumer engagement.