As a Marketing & Product Growth Manager at JobJe, I lead the end-to-end strategy for digital marketing, content creation, and product development. I drive SEO and Google Ads campaigns, manage social media content across key platforms, and oversee UX improvements to boost user engagement. I collaborate with developers to ensure platform security and compliance, and I've introduced AI functionalities to improve competitiveness. I create sales kits and educational resources, streamline ad approvals, and lead go-to-market initiatives to expand into new segments like SMEs, the gig economy, and student job seekers. I own the end-to-end growth strategy for a SaaS job marketplace across Paid Media, SEO, CRO, Email, and Web, including product-led growth with AI-powered features such as resume OCR and semantic scoring to boost activation and stickiness. I lead a high-performing growth team and translate data into strategic decisions for leadership.

Thanusha Lingeswaran

As a Marketing & Product Growth Manager at JobJe, I lead the end-to-end strategy for digital marketing, content creation, and product development. I drive SEO and Google Ads campaigns, manage social media content across key platforms, and oversee UX improvements to boost user engagement. I collaborate with developers to ensure platform security and compliance, and I've introduced AI functionalities to improve competitiveness. I create sales kits and educational resources, streamline ad approvals, and lead go-to-market initiatives to expand into new segments like SMEs, the gig economy, and student job seekers. I own the end-to-end growth strategy for a SaaS job marketplace across Paid Media, SEO, CRO, Email, and Web, including product-led growth with AI-powered features such as resume OCR and semantic scoring to boost activation and stickiness. I lead a high-performing growth team and translate data into strategic decisions for leadership.

Available to hire

As a Marketing & Product Growth Manager at JobJe, I lead the end-to-end strategy for digital marketing, content creation, and product development. I drive SEO and Google Ads campaigns, manage social media content across key platforms, and oversee UX improvements to boost user engagement.
I collaborate with developers to ensure platform security and compliance, and I’ve introduced AI functionalities to improve competitiveness. I create sales kits and educational resources, streamline ad approvals, and lead go-to-market initiatives to expand into new segments like SMEs, the gig economy, and student job seekers. I own the end-to-end growth strategy for a SaaS job marketplace across Paid Media, SEO, CRO, Email, and Web, including product-led growth with AI-powered features such as resume OCR and semantic scoring to boost activation and stickiness. I lead a high-performing growth team and translate data into strategic decisions for leadership.

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Language

English
Fluent
Malay
Fluent
Tamil
Fluent
Hindi
Intermediate

Work Experience

Marketing & Product Growth Manager at JobJe
March 1, 2025 - Present
Lead end-to-end growth strategy for a SaaS job marketplace; drive SEO and Google Ads, manage social content, and oversee UX improvements. Collaborate with developers on security/compliance and introduce AI features to boost competitiveness. Create sales kits and educational resources, streamline ad approvals, and lead GTM initiatives to expand into SMEs, gig economy, and student job seekers. Own growth strategy across Paid Media, SEO, CRO, Email, and Web, including product-led growth with AI-powered resume OCR and semantic scoring to improve activation and stickiness.
Head of Marketing at Atlas Pte Ltd
December 1, 2024 - March 1, 2025
Implemented data-driven marketing strategies with a focus on SEO and lead generation across organic and paid channels. Managed newsletters and content marketing; produced and repurposed biweekly blog content. Coordinated with PR and leadership to position the company in travel tech; tracked ROI using analytics and CRM; conducted A/B testing to improve content effectiveness.
Head of Marketing at Katsana Sdn Bhd
March 1, 2019 - June 1, 2024
Implemented SEO strategies to boost organic traffic; generated leads across organic and paid channels; managed newsletters and content marketing; produced blog content and repurposed assets. Collaborated with PR and leadership to strengthen brand positioning. Tracked performance with Google Analytics and CRM; conducted A/B testing to improve ROI and conversions; built dashboards and optimized conversion funnels. Achieved significant cost-efficiency while maintaining lead quality.
Marketing Communications at Paradise Builders
January 1, 2017 - March 1, 2019
Monitored and managed digital platforms and e-commerce; organized advertising campaigns and promotional events. Conducted market research to evaluate trends, brand awareness, and competition. Built strategic collaborations with third-party companies, suppliers, government agencies, and corporate partners to execute impactful marketing plans.

Education

Master of Business Administration at Unitarian International University
January 11, 2030 - January 26, 2026
Diploma in Corporate Administration at Stamford College
January 11, 2030 - January 26, 2026

Qualifications

Google Ads Certification
January 11, 2030 - January 26, 2026
Udemy: Digital Marketing for SMBs
January 11, 2030 - January 26, 2026
Udemy: Mastering Prompts for ChatGPT & AI
January 11, 2030 - January 26, 2026
Copywriting & Content Marketing
January 11, 2030 - January 26, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction, Education