As a Marketing & Product Growth Manager at JobJe, I lead the end-to-end strategy for digital marketing, content creation, and product development. I drive SEO and Google Ads campaigns, manage social media content across key platforms, and oversee UX improvements to boost user engagement.
I collaborate with developers to ensure platform security and compliance, and I’ve introduced AI functionalities to improve competitiveness. I create sales kits and educational resources, streamline ad approvals, and lead go-to-market initiatives to expand into new segments like SMEs, the gig economy, and student job seekers. I own the end-to-end growth strategy for a SaaS job marketplace across Paid Media, SEO, CRO, Email, and Web, including product-led growth with AI-powered features such as resume OCR and semantic scoring to boost activation and stickiness. I lead a high-performing growth team and translate data into strategic decisions for leadership.
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