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Hi, I’m Vanessa Marino. I specialize in directing and constructing integrated omnichannel marketing strategies across fashion, wellness and beauty brands, focused on brand awareness, customer engagement, and sales growth. I’m highly KPI-driven, leveraging data-driven insights to craft measurable marketing plans, build high-performing teams, and deliver seamless customer experiences. I’ve led digital marketing initiatives across SEO, PPC, social media, influencer and email marketing, and I always aim to translate consumer behavior into authentic brand experiences that boost satisfaction and retention.…Hi, I’m Vanessa Marino. I specialize in directing and constructing integrated omnichannel marketing strategies across fashion, wellness and beauty brands, focused on brand awareness, customer engagement, and sales growth. I’m highly KPI-driven, leveraging data-driven insights to craft measurable marketing plans, build high-performing teams, and deliver seamless customer experiences. I’ve led digital marketing initiatives across SEO, PPC, social media, influencer and email marketing, and I always aim to translate consumer behavior into authentic brand experiences that boost satisfaction and retention.

Vanessa Cristina Marin Marrero

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Vanessa Marino. I specialize in directing and constructing integrated omnichannel marketing strategies across fashion, wellness and beauty brands, focused on brand awareness, customer engagement, and sales growth. I’m highly KPI-driven, leveraging data-driven insights to craft measurable marketing plans, build high-performing teams, and deliver seamless customer experiences. I’ve led digital marketing initiatives across SEO, PPC, social media, influencer and email marketing, and I always aim to translate consumer behavior into authentic brand experiences that boost satisfaction and retention.…Hi, I’m Vanessa Marino. I specialize in directing and constructing integrated omnichannel marketing strategies across fashion, wellness and beauty brands, focused on brand awareness, customer engagement, and sales growth. I’m highly KPI-driven, leveraging data-driven insights to craft measurable marketing plans, build high-performing teams, and deliver seamless customer experiences. I’ve led digital marketing initiatives across SEO, PPC, social media, influencer and email marketing, and I always aim to translate consumer behavior into authentic brand experiences that boost satisfaction and retention.

Available to hire

Hi, I’m Vanessa Marino. I specialize in directing and constructing integrated omnichannel marketing strategies across fashion, wellness and beauty brands, focused on brand awareness, customer engagement, and sales growth. I’m highly KPI-driven, leveraging data-driven insights to craft measurable marketing plans, build high-performing teams, and deliver seamless customer experiences.

I’ve led digital marketing initiatives across SEO, PPC, social media, influencer and email marketing, and I always aim to translate consumer behavior into authentic brand experiences that boost satisfaction and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Independent Marketing and Branding Consultant at Self-Employed Worldwide (Remote)

January 1, 2015 - Present

Advised over 50 brands across fashion, wellness and beauty; crafted 30+ brand books with market research, psychographic segmentation, competitor analysis, tone of voice guidelines, and differentiated value propositions; designed and implemented diverse omnichannel strategies that boosted overall sales by 13%; developed detailed buyer personas and customer journeys to guide targeted communications and improve engagement by ~20%; led paid advertising plans and social media/content strategies to grow communities and extend reach.

Senior Marketing Strategist at El Tiempo Latino

May 1, 2023 - December 1, 2023

Reorganized marketing team structure for improved productivity; implemented analytics dashboard with sustainable SMART goals, increasing overall marketing effectiveness by 30%; optimized social media strategies and executed targeted paid campaigns, driving 23% growth in website traffic; designed lead-generation programs to scale email subscribers from 5,000 to 9,000 in 6 months.

Marketing Director at SEE/KNOW

January 1, 2022 - May 1, 2023

Defined brand identity and value proposition, increasing brand recognition by 40%; restructured marketing team to boost efficiency by 20%; managed performance marketing campaigns on Google, Meta, and TikTok, increasing website traffic by 37%; built omnichannel strategies integrating digital and physical stores, including in-store experiences and digital activations; enhanced social media presence and community engagement.

Marketing Manager at DCK Group

January 1, 2020 - December 1, 2021

Formulated and executed influencer marketing programs, coordinating collaborations and tracking outcomes to expand reach and convert 25% more new customers; managed marketing budgets with data-driven spend optimization, achieving 15% ROI improvement; forged alliances with key US wholesalers (ASOS, Topshop, Urban Outfitters, Macy's), driving a 30% increase in sales; conducted market trend analysis to optimize buyers’ positioning and competitiveness (17% gain).

Chief Marketing Officer at Design Group Latinamerica

February 1, 2018 - March 1, 2020

Supervised marketing department, elevating output and efficiency by 30%; represented the organization externally to build strategic partnerships; produced and organized content for online presence, strengthening engagement and increasing website traffic by 22%; prepared data-driven performance reports to drive improved efficiency by 18%.