Hello! I'm Bansi Shah, a social media professional based in Manchester, UK. I specialize in platform-first content and data-driven strategies that boost visibility, engagement, and lead generation. I’ve driven traffic and qualified leads through short-form video, carousels, and culturally relevant formats, while building consistent, on-brand storytelling across multiple accounts. I’m a hands-on creator and community builder who plans and executes end-to-end content calendars, tests new formats, and translates trends into relatable content. I’m passionate about strengthening audience relationships, improving organic reach, and delivering value through clear, value-driven messaging.

Bansi Shah

Hello! I'm Bansi Shah, a social media professional based in Manchester, UK. I specialize in platform-first content and data-driven strategies that boost visibility, engagement, and lead generation. I’ve driven traffic and qualified leads through short-form video, carousels, and culturally relevant formats, while building consistent, on-brand storytelling across multiple accounts. I’m a hands-on creator and community builder who plans and executes end-to-end content calendars, tests new formats, and translates trends into relatable content. I’m passionate about strengthening audience relationships, improving organic reach, and delivering value through clear, value-driven messaging.

Available to hire

Hello! I’m Bansi Shah, a social media professional based in Manchester, UK. I specialize in platform-first content and data-driven strategies that boost visibility, engagement, and lead generation. I’ve driven traffic and qualified leads through short-form video, carousels, and culturally relevant formats, while building consistent, on-brand storytelling across multiple accounts.

I’m a hands-on creator and community builder who plans and executes end-to-end content calendars, tests new formats, and translates trends into relatable content. I’m passionate about strengthening audience relationships, improving organic reach, and delivering value through clear, value-driven messaging.

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Language

English
Fluent

Work Experience

Marketing Strategist at Sheng Tai International UK
March 1, 2025 - Present
Supported and executed digital marketing campaigns across platforms to drive audience growth and lead generation, contributing to a 35% increase in qualified leads. Planned, created, and published platform-specific content (Reels, carousels, stories, video posts) across Instagram, Facebook, YouTube and LinkedIn. Optimized website messaging and UX to improve SEO-informed structure, achieving a 50% uplift in website traffic. Monitored performance metrics and delivered weekly reports with actionable recommendations. Leveraged trends and cultural moments to maximize organic reach and engagement.
Sales and Service Expert at Screwfix
August 1, 2024 - January 1, 2025
Supported promotional and membership-focused campaigns, contributing to a 20% increase in customer sign-ups through clear value communication. Acted as frontline brand ambassador, maintaining consistent tone, service standards and customer advocacy. Ranked 4th in district sales. Supported local promotional and social engagement initiatives to strengthen retention and repeat engagement.
Executive Supply Chain Finance Executive at General Mills
February 1, 2022 - September 1, 2023
Worked within a global FMCG brand, collaborating cross-functionally to streamline finance and supply chain operations end-to-end, managing timelines, dependencies, approvals and delivery across multiple stakeholders. Implemented process improvements that reduced recurring operational issues by 85%. Produced weekly project status reports highlighting progress, risks, resourcing needs, and budget variances to support decision-making. Tracked project budgets and supplier costs, flagging risks early and supporting delivery within agreed financial parameters. Analysed workflow and delivery data to identify inefficiencies, recurring blockers, and opportunities for process improvement.
Marketing and Sales Executive at Mrunali Fabrics
January 1, 2021 - February 1, 2022
Managed the social media content calendar to ensure timely publishing around product launches, campaigns, and trend-led moments. Designed clean, on-brand social graphics using templates in Canva and Figma, supporting fast-paced content production. Developed dashboards and reports on workload, capacity, and delivery performance to improve leadership visibility and planning. Led community management across platforms, responding to comments and DMs while handling basic customer queries in line with brand tone. Tested and experimented with new formats, features, and trending audios to increase audience interaction and engagement.
Executive Finance - Supply Chain at General Mills
February 1, 2022 - September 30, 2023
Worked within a global FMCG brand, collaborating cross-functionally to streamline finance and supply chain operations end-to-end, managing timelines, dependencies, approvals and delivery across multiple stakeholders. Implemented process improvements that reduced recurring operational issues by 85%. Produced weekly project status reports highlighting progress, risks, resourcing needs, and budget variances to support decision-making. Tracked project budgets and supplier costs, flagging risks early and supporting delivery within agreed financial parameters. Analysed workflow and delivery data to identify inefficiencies, recurring blockers, and opportunities for process improvement.

Education

Master of Marketing at University of Manchester
January 1, 2023 - January 1, 2024
Bachelor’s in Management Studies at University of Mumbai
January 1, 2017 - January 1, 2020
Masters in Marketing at University of Manchester, UK
January 1, 2023 - January 1, 2024
Bachelor’s in Management Studies at University of Mumbai, India
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education