I'm a marketing and business management professional with experience in entrepreneurship, project management, and strategic marketing. I specialize in lead generation, SEO, digital advertising, and communication management, and I thrive in cross-functional teams to launch creative campaigns that move the needle. My interests include sustainability, design, cultural projects, and tourism information. I’m passionate about building brands that blend aesthetics with purpose, and I enjoy collaborating on products and experiences that drive growth and positive impact.…

Matilde Izquierdo Guerrero

I'm a marketing and business management professional with experience in entrepreneurship, project management, and strategic marketing. I specialize in lead generation, SEO, digital advertising, and communication management, and I thrive in cross-functional teams to launch creative campaigns that move the needle. My interests include sustainability, design, cultural projects, and tourism information. I’m passionate about building brands that blend aesthetics with purpose, and I enjoy collaborating on products and experiences that drive growth and positive impact.…

Available to hire

I’m a marketing and business management professional with experience in entrepreneurship, project management, and strategic marketing. I specialize in lead generation, SEO, digital advertising, and communication management, and I thrive in cross-functional teams to launch creative campaigns that move the needle.
My interests include sustainability, design, cultural projects, and tourism information. I’m passionate about building brands that blend aesthetics with purpose, and I enjoy collaborating on products and experiences that drive growth and positive impact.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Marketing & Go-to-Market Coordinator at Spain (Freelance)
November 1, 2025 - Present
Led marketing and go-to-market activities for Spain; built brand visibility; managed PR; content planning and SEO; email marketing; lead generation; coordinated external providers.
Go-to-Market Consultant at Carris Metropolitana
March 1, 2024 - December 31, 2025
Led go-to-market consulting for Out-of-Home advertising strategy; designed internal advertising model and offering; managed PR and media relations; developed content and SEO strategy; managed paid media and email marketing; led lead generation.
Marketing Intern at Adobe
October 1, 2022 - January 1, 2023
Supported marketing strategy development and project management. Collaborated in environmental education and sustainability initiatives.
Fashion Production Assistant at Lovable
March 1, 2022 - May 1, 2022
Assisted in fashion productions; contributed to production logistics for design-related projects.
Coordinadora Proyecto / Project Coordinator at Design & Crafts Markets
December 1, 2021 - February 28, 2023
Coordinated operations at design and crafts markets; created and implemented social media and communication strategies.
Entrepreneurship Workshop Facilitator at Tricahue
February 1, 2021 - March 1, 2021
Managed brand image and communication; promoted tourism information in Puerto Varas, Chile; handled financial operations and planning.

Education

Master’s in Innovation and Design at Universidad Adolfo Ibáñez
January 11, 2030 - January 26, 2026
Bachelor of Science in Business Administration at Universidad Adolfo Ibáñez
January 11, 2030 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality
    Marketing strategy
    This document presents a real-world go-to-market and brand positioning case study developed for the Consumer Choice and Citizens’ Choice projects. The project focused on the market entry and consolidation in Spain, led remotely from Portugal, which is why the main body of the document is written in Spanish and reflects the language of execution used in the target market. The objective of this case study is to demonstrate my approach to brand strategy, go-to-market execution, integrated marketing, and measurable impact when entering a new market from scratch. All strategies, actions, and results presented are based on real work carried out in a highly autonomous context.…

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