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I’m Khrystyna Khlop, a marketing communications professional based in Ghent, with extensive experience growing small brands and collaborating with established fashion and luxury names—both agency-side and in-house. My core focus is social media management and content strategy: building platforms, shaping brand voice, and turning insights into consistent, high-performing content across channels. I work best in collaborative environments, and I bring a high level of care and responsibility to everything I build.…I’m Khrystyna Khlop, a marketing communications professional based in Ghent, with extensive experience growing small brands and collaborating with established fashion and luxury names—both agency-side and in-house. My core focus is social media management and content strategy: building platforms, shaping brand voice, and turning insights into consistent, high-performing content across channels. I work best in collaborative environments, and I bring a high level of care and responsibility to everything I build.

Khrystyna Khlop

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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I’m Khrystyna Khlop, a marketing communications professional based in Ghent, with extensive experience growing small brands and collaborating with established fashion and luxury names—both agency-side and in-house. My core focus is social media management and content strategy: building platforms, shaping brand voice, and turning insights into consistent, high-performing content across channels. I work best in collaborative environments, and I bring a high level of care and responsibility to everything I build.…I’m Khrystyna Khlop, a marketing communications professional based in Ghent, with extensive experience growing small brands and collaborating with established fashion and luxury names—both agency-side and in-house. My core focus is social media management and content strategy: building platforms, shaping brand voice, and turning insights into consistent, high-performing content across channels. I work best in collaborative environments, and I bring a high level of care and responsibility to everything I build.

Available to hire

I’m Khrystyna Khlop, a marketing communications professional based in Ghent, with extensive experience growing small brands and collaborating with established fashion and luxury names—both agency-side and in-house.
My core focus is social media management and content strategy: building platforms, shaping brand voice, and turning insights into consistent, high-performing content across channels. I work best in collaborative environments, and I bring a high level of care and responsibility to everything I build.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Ukrainian

Fluent

English

Fluent

French

Advanced

Russian

Intermediate

Work Experience

Co-Founder, Marketing Communications at Brush Social Media Marketing Agency

October 1, 2016 - November 1, 2023

Overseeing operations, business development, digital strategy, account management, social media marketing (IG, Facebook, Pinterest, TikTok, X), content strategy and development, no-code development (Shopify, Webflow), e-commerce, marketing communications, Google and Meta Ads, SEO, performance tracking, client & stakeholder communication, and project/budget management. Led charity initiative #CharityBoom in collaboration with Elle Ukraine.

Marketing Communications Manager at Sutor Mantellassi, the Italian luxury footwear brand (Kyiv flagship store)

March 1, 2015 - September 1, 2016

Crafted 360° communications plan and improved store visibility through digital campaigns and press engagement. Responsible for developing communication strategy, brand management, social media marketing (IG, Facebook, Twitter), public/media relations, e-commerce, market research, budget management, digital marketing, performance tracking and stakeholder communications.

Public Relations & Social Media Manager at LBMG — Luxury Kyiv Business Management Group

March 1, 2015 - July 1, 2016

Overseeing public relations, social media marketing (Facebook, IG, Twitter, Pinterest), digital marketing, marketing communications, client communications, CRM, brand management, event management, sales support, analytics, and stakeholder communication.

Marketing Manager at Sanahunt Department Store

April 1, 2014 - March 1, 2015

Responsible for strategic marketing planning, outlet store communication strategy development and implementation, campaign management, customer experience, market research, partnership and collaboration, event management, sales support, and analytics/reporting.

Marketing Manager at Luxury Kyiv Business Management Group

June 1, 2011 - April 1, 2014

Led strategic marketing planning, partnerships, campaign management, and analytics supporting multiple luxury brands.

Marketing & Communications Consultant at Dries Van Noten

November 1, 2023 - August 1, 2024

Marketing and brand communications collaboration (date range provided in resume).

Digital Marketing Communications Consultant at Independent / Client-based

September 1, 2024 - June 1, 2025

Responsible for managing website content, auditing and organizing fashion collection content, ensuring accuracy and quality. Build and manage e-commerce pages, ensure flawless display across devices, and produce regular performance reports to optimize results. Daily merchandising audits and front-end/back-end improvement recommendations. CRM-driven targeted email campaigns and PDP master file updates.