I'm a Dutch digital marketing professional with 12+ years of experience working with premium and luxury brands across fashion, beauty and lifestyle. I lead end-to-end digital marketing initiatives, content strategy and online brand development, coordinating cross-functional teams and multi-market campaigns. I am currently developing independent e-commerce projects while expanding my expertise in online platforms, digital communication and brand storytelling.

Kristina Khlop

I'm a Dutch digital marketing professional with 12+ years of experience working with premium and luxury brands across fashion, beauty and lifestyle. I lead end-to-end digital marketing initiatives, content strategy and online brand development, coordinating cross-functional teams and multi-market campaigns. I am currently developing independent e-commerce projects while expanding my expertise in online platforms, digital communication and brand storytelling.

Available to hire

I’m a Dutch digital marketing professional with 12+ years of experience working with premium and luxury brands across fashion, beauty and lifestyle. I lead end-to-end digital marketing initiatives, content strategy and online brand development, coordinating cross-functional teams and multi-market campaigns. I am currently developing independent e-commerce projects while expanding my expertise in online platforms, digital communication and brand storytelling.

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Language

Ukrainian
Fluent
English
Fluent
French
Advanced
Russian
Advanced

Work Experience

Co-Founder, Marketing Communications at Brush Social Media Marketing Agency
October 1, 2016 - November 1, 2022
Overseeing operations, business development, digital strategy, account management, social media marketing (IG, Facebook, Pinterest, TikTok, X), content strategy and development, no-code development (Shopify, Webflow), e-commerce, marketing communications, Google and Meta Ads, SEO, performance tracking, client & stakeholder communication, and project/budget management. Led charity initiative #CharityBoom in collaboration with Elle Ukraine.
Marketing Communications Manager at Sutor Mantellassi, the Italian luxury footwear brand (Kyiv flagship store)
March 1, 2015 - September 1, 2016
Crafted 360° communications plan and improved store visibility through digital campaigns and press engagement. Responsible for developing communication strategy, brand management, social media marketing (IG, Facebook, Twitter), public/media relations, e-commerce, market research, budget management, digital marketing, performance tracking and stakeholder communications.
Public Relations & Social Media Manager at LBMG — Luxury Kyiv Business Management Group
March 1, 2015 - July 1, 2016
Overseeing public relations, social media marketing (Facebook, IG, Twitter, Pinterest), digital marketing, marketing communications, client communications, CRM, brand management, event management, sales support, analytics, and stakeholder communication.
Marketing Manager at Sanahunt Department Store
April 1, 2014 - March 1, 2015
Responsible for strategic marketing planning, outlet store communication strategy development and implementation, campaign management, customer experience, market research, partnership and collaboration, event management, sales support, and analytics/reporting.
Marketing Manager at Luxury Kyiv Business Management Group
June 1, 2011 - April 1, 2014
Led strategic marketing planning, partnerships, campaign management, and analytics supporting multiple luxury brands.
Marketing & Communications Consultant at Dries Van Noten
November 1, 2023 - August 1, 2024
Marketing and brand communications collaboration (date range provided in resume).
Digital Marketing Communications Consultant at Independent / Client-based
September 1, 2024 - June 1, 2025
Responsible for managing website content, auditing and organizing fashion collection content, ensuring accuracy and quality. Build and manage e-commerce pages, ensure flawless display across devices, and produce regular performance reports to optimize results. Daily merchandising audits and front-end/back-end improvement recommendations. CRM-driven targeted email campaigns and PDP master file updates.

Education

BA at Kyiv National University of Culture and Arts
January 1, 2009 - January 1, 2013
BA at Kyiv National University of Culture and Arts
January 1, 2009 - January 1, 2013

Qualifications

Essential Product Management
January 11, 2030 - June 9, 2026
The Power of Storytelling in UX
January 11, 2030 - June 9, 2026
User Experience: The Beginner’s Guide
January 11, 2030 - June 9, 2026
Interaction Design Foundation
January 11, 2030 - June 9, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other, Consumer Goods