Makeda Molosi
A digital marketing specialist who helps businesses turn customer data into growth.
About
A digital marketing specialist who helps businesses turn customer data into growth. Manages Google Ads campaigns from setup to optimization, uses SQL to query CRM and customer data, and builds content and reporting strategies that give clients a clear picture of what is working and what needs to change.
Combines strong analytical skills with hands on content and campaign experience. Led a CRM initiative at Wella Company that grew a regional newsletter database by 10.79 percent, the highest growth rate across all company regions, while also improving conversion rates and customer engagement across multiple markets.
Clients get a partner who is comfortable moving between data and execution: identifying opportunities, building the strategy, and reporting on results with full transparency. Committed to delivering measurable value on every project.
- 6 years' experience
- Joined January 2026
Skills· 3
Languages
- EnglishFluent
- FrenchAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Retail
Work experience· 5 roles
Coordinated content across seven Northern European websites; managed translations, copy, and blog posts; supported CRM improvements; conducted KPI analysis; led PR and corporate communications; optimized web pages with SEO and analytics; implemented a sustainability initiative; oversaw email and affiliate marketing; contributed to content strategy and planning.
Supported the Northern Europe Wella Store team by duplicating pages for seven websites, writing blog content, curating content ideas, and uploading app stories. Led KPI analyses and proposed research-based improvements to CRM and content. Coordinated translations, crafted social media captions (SoMe and Sprinklr), and created blog posts. Led a thesis on optimizing Wella Store’s digital performance and coordinated the introduction of a sustainability initiative. Managed PR activities, securing collaborations across Northern and Eastern Europe, and assisted with CRM, email and affiliate marketing, content creation, blog management, and web page optimization using SEO, Google Analytics, and Ads. Engaged in customer journey mapping, KPI and predictive analysis, and UX-focused data-driven strategies. Skills used included content creation (copy + visuals), website localization, SEO optimization, and cross-functional coordination.
Assisted with duplicating pages, writing blog content, and uploading app stories; contributed to content ideas; supported KPI analysis and CRM improvements; participated in research-based solutions with the Wellastore team.
Education
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