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I’m Viktoria Pikovska, a Content Manager and Content Creator with a passion for storytelling and digital marketing. In my role at Wella Company, I help manage content across seven Northern European sites, coordinate translations, craft blog posts, and support CRM-driven initiatives.\n\nI thrive in collaborative teams, conduct KPI analysis, optimize digital performance, and drive sustainability initiatives. I also handle PR and corporate communications across Europe, email and affiliate marketing, and SEO to improve online presence.…I’m Viktoria Pikovska, a Content Manager and Content Creator with a passion for storytelling and digital marketing. In my role at Wella Company, I help manage content across seven Northern European sites, coordinate translations, craft blog posts, and support CRM-driven initiatives.\n\nI thrive in collaborative teams, conduct KPI analysis, optimize digital performance, and drive sustainability initiatives. I also handle PR and corporate communications across Europe, email and affiliate marketing, and SEO to improve online presence.

Viktoria Pikovska

Content Producer, Copywriter, Social Media Manager, +2

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I’m Viktoria Pikovska, a Content Manager and Content Creator with a passion for storytelling and digital marketing. In my role at Wella Company, I help manage content across seven Northern European sites, coordinate translations, craft blog posts, and support CRM-driven initiatives.\n\nI thrive in collaborative teams, conduct KPI analysis, optimize digital performance, and drive sustainability initiatives. I also handle PR and corporate communications across Europe, email and affiliate marketing, and SEO to improve online presence.…I’m Viktoria Pikovska, a Content Manager and Content Creator with a passion for storytelling and digital marketing. In my role at Wella Company, I help manage content across seven Northern European sites, coordinate translations, craft blog posts, and support CRM-driven initiatives.\n\nI thrive in collaborative teams, conduct KPI analysis, optimize digital performance, and drive sustainability initiatives. I also handle PR and corporate communications across Europe, email and affiliate marketing, and SEO to improve online presence.

Available to hire

I’m Viktoria Pikovska, a Content Manager and Content Creator with a passion for storytelling and digital marketing. In my role at Wella Company, I help manage content across seven Northern European sites, coordinate translations, craft blog posts, and support CRM-driven initiatives.\n\nI thrive in collaborative teams, conduct KPI analysis, optimize digital performance, and drive sustainability initiatives. I also handle PR and corporate communications across Europe, email and affiliate marketing, and SEO to improve online presence.

Skills

CRM

Email Marketing

Data Visualization

Experience Level

CRM

Expert

Email Marketing

Intermediate

Data Visualization

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Content Coordinator / Content Intern at Wella Company – Wella Store (Northern Europe)

January 1, 2022 - January 1, 2025

Supported the Northern Europe Wella Store team by duplicating pages for seven websites, writing blog content, curating content ideas, and uploading app stories. Led KPI analyses and proposed research-based improvements to CRM and content. Coordinated translations, crafted social media captions (SoMe and Sprinklr), and created blog posts. Led a thesis on optimizing Wella Store’s digital performance and coordinated the introduction of a sustainability initiative. Managed PR activities, securing collaborations across Northern and Eastern Europe, and assisted with CRM, email and affiliate marketing, content creation, blog management, and web page optimization using SEO, Google Analytics, and Ads. Engaged in customer journey mapping, KPI and predictive analysis, and UX-focused data-driven strategies. Skills used included content creation (copy + visuals), website localization, SEO optimization, and cross-functional coordination.

Digital Administrative Assistant at D en Med Dental Clinic

January 1, 2019 - January 1, 2020

Managed the transition of customer data from offline records to an organized digital system, ensuring accuracy and accessibility. Initiated the company’s presence on LinkedIn and Instagram, laying the foundation for online engagement.

Content Manager at Wella Company - Wellastore

January 1, 2022 - Present

Coordinated content across seven Northern European websites; managed translations, copy, and blog posts; supported CRM improvements; conducted KPI analysis; led PR and corporate communications; optimized web pages with SEO and analytics; implemented a sustainability initiative; oversaw email and affiliate marketing; contributed to content strategy and planning.

Content Intern at Wella Company - Wellastore

January 1, 2021 - December 31, 2021

Assisted with duplicating pages, writing blog content, and uploading app stories; contributed to content ideas; supported KPI analysis and CRM improvements; participated in research-based solutions with the Wellastore team.

Administrative Assistant at Den Med Dental Clinic

January 1, 2019 - January 1, 2020