Operations & Delivery Coordinator at Bacardi

Managed and optimized operational frameworks supporting commercial, brand, and customer-facing initiatives, ensuring scalable delivery across cross-functional teams. Served as an operational bridge between commercial, CX, marketing, and technology, aligning priorities and workflows. Translated business and brand requirements into clear operational and system solutions; documented processes for consistent execution. Supported digital and customer-experience initiatives by establishing structured delivery processes enabling focused outcomes. Coordinated cross-functional teams across departments with differing objectives, driving alignment and accountability. Presented progress, risks, and solution proposals to senior stakeholders to support informed decision-making. Oversaw incident management, process improvements, and transformation initiatives to maintain stability and performance.

CX Technology Consultant at VML

Worked within a global agency environment, supporting CX and brand initiatives through system delivery and coordination. Managed Salesforce integrations and customizations across Sales Cloud, Service Cloud, Experience Cloud, and Pardot. Led the delivery of a Loyalty Program project, aligning multiple stakeholders and teams. Conducted user testing, training, and adoption support. Built dashboards and reports to inform stakeholders and drive program governance.

Freelance Visual Designer & Creative Project Manager at Remote / Self-Employed

Delivered brand identities, visual design, and short-form video assets for music brands and streaming platforms. Defined creative direction and managed a distributed team of designers, photographers, and marketers. Translated client requirements into structured delivery processes and milestones; collaborated with clients to ensure timely outputs. Leveraged Adobe Creative Suite (Photoshop, Illustrator, Canva) and AI tools (Midjourney, Runway, DALL·E) to produce visuals and video assets; coordinated across marketing, design, and production stakeholders.