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I'm Alisa Hmelnitski, a Berlin-based graphic designer with 2+ years of experience building visual brand systems, campaign assets, and digital-first content for fashion, lifestyle, and retail brands. I own end-to-end brand projects—from concept and mood boards to final delivery—collaborating closely with marketing, product, and external partners to shape coherent narratives. I thrive in cross-functional teams, translating ideas into editorial visuals, social content, and scalable motion concepts. My focus is on typography, layout, and storytelling to craft consistent brand identities across channels, while staying curious, collaborative, and adaptable to fast-paced campaigns.…I'm Alisa Hmelnitski, a Berlin-based graphic designer with 2+ years of experience building visual brand systems, campaign assets, and digital-first content for fashion, lifestyle, and retail brands. I own end-to-end brand projects—from concept and mood boards to final delivery—collaborating closely with marketing, product, and external partners to shape coherent narratives. I thrive in cross-functional teams, translating ideas into editorial visuals, social content, and scalable motion concepts. My focus is on typography, layout, and storytelling to craft consistent brand identities across channels, while staying curious, collaborative, and adaptable to fast-paced campaigns.

Alisa Hmelnitski

Brand Designer, Creative Director, Designer, +6

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I'm Alisa Hmelnitski, a Berlin-based graphic designer with 2+ years of experience building visual brand systems, campaign assets, and digital-first content for fashion, lifestyle, and retail brands. I own end-to-end brand projects—from concept and mood boards to final delivery—collaborating closely with marketing, product, and external partners to shape coherent narratives. I thrive in cross-functional teams, translating ideas into editorial visuals, social content, and scalable motion concepts. My focus is on typography, layout, and storytelling to craft consistent brand identities across channels, while staying curious, collaborative, and adaptable to fast-paced campaigns.…I'm Alisa Hmelnitski, a Berlin-based graphic designer with 2+ years of experience building visual brand systems, campaign assets, and digital-first content for fashion, lifestyle, and retail brands. I own end-to-end brand projects—from concept and mood boards to final delivery—collaborating closely with marketing, product, and external partners to shape coherent narratives. I thrive in cross-functional teams, translating ideas into editorial visuals, social content, and scalable motion concepts. My focus is on typography, layout, and storytelling to craft consistent brand identities across channels, while staying curious, collaborative, and adaptable to fast-paced campaigns.

Available to hire

I’m Alisa Hmelnitski, a Berlin-based graphic designer with 2+ years of experience building visual brand systems, campaign assets, and digital-first content for fashion, lifestyle, and retail brands. I own end-to-end brand projects—from concept and mood boards to final delivery—collaborating closely with marketing, product, and external partners to shape coherent narratives.

I thrive in cross-functional teams, translating ideas into editorial visuals, social content, and scalable motion concepts. My focus is on typography, layout, and storytelling to craft consistent brand identities across channels, while staying curious, collaborative, and adaptable to fast-paced campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Logo

Expert

Work Experience

Communication Designer

September 1, 2024 - January 1, 2025

Developed brand and event communication concepts for cross-disciplinary art collaborations; designed digital campaign assets ensuring cohesive brand presence across all channels; organized an asset library to improve internal workflow and cross-team adoption; supported spatial branding and aligned visual communication with stage design and lighting to maintain brand experience; represented the brand in partner meetings, pitched creative concepts, and aligned visual direction with collaborators.

Brand Communications Intern at UY Studios

July 1, 2024 - September 1, 2024

Contributed to brand visual communication for fashion campaigns and retail initiatives; conducted market and visual research, supporting trend forecasting and creative strategy; designed social media assets and presentation decks, increasing engagement by 18%; assisted in developing pop-up and retail concepts for upcoming brand activations.

Brand Design Intern at Ralph Lauren (EU Marketing)

November 1, 2023 - March 1, 2024

Supported development of seasonal visual guidelines and product storytelling for EU markets; coordinated floor layouts and visual merchandising to maintain brand consistency; produced visual reports, toolkits, and pitch decks for regional marketing teams; contributed to trend analysis and product styling across multiple store formats.

Experience Communication Designer

September 1, 2024 - January 1, 2025

Owned visual communication and campaign assets for cultural and brand-led announcements across digital channels. Designed editorial-style visuals, social content, and presentation materials, ensuring a consistent and recognizable brand look and feel. Created and maintained brand documentation and asset libraries, improving internal efficiency and design consistency. Developed motion-ready visual concepts aligned with events, performances, and announcements. Collaborated cross-functionally with creative, production, and external partners; presented and pitched design concepts to stakeholders.

Brand Communication Intern at UY Studios

July 1, 2024 - September 1, 2024

Supported campaign design and content creation for fashion and lifestyle brands. Designed social media assets, editorial visuals, and decks, contributing to an 18% increase in engagement. Conducted visual and market research, translating insights into mood boards and creative concepts. Assisted with brand partnerships and campaign rollouts, ensuring visual alignment across channels.