Hi there, My name is Pieter, and I’ve been based in Cape Town for the past nine years, building a career rooted in creativity, versatility, and a strong passion for design. I completed my studies in Graphic Design, Multimedia, and Web Development at CTU in 2012 and have since gained extensive experience across both studio and corporate environments. Over the years, I’ve worked across a wide range of industries and projects, including branding and corporate identity development, social media campaigns, DTP design, signage and vinyl application, video editing, logo design, and even home décor. This broad exposure has shaped my ability to adapt quickly and bring fresh, well-rounded perspectives to each project. More recently, I co-founded a diving company where I serve as Creative Director, overseeing all digital and traditional creative assets. In this role, I lead brand strategy and execution across web, social media, advertising, content creation, and print, ensuring consistency and quality across every touchpoint. This hands-on leadership experience has strengthened both my creative direction and practical problem-solving skills. Alongside my design background, I’ve developed a strong interest in UX/UI and completed the Google UX Design Professional Certificate via Coursera, formalizing my skills in user-centered design. I’m a firm believer in continuous learning and actively seek out opportunities to expand my knowledge and refine my craft. Outside of work, I enjoy adventurous pursuits such as scuba diving, rock climbing, slacklining, skateboarding, and learning the basics of sailing. I’m also an avid painter and doodler, a lifelong music enthusiast, and admittedly a bit of a Star Wars geek. I’m excited about the opportunity to contribute my creativity, technical expertise, and growth mindset, and I’d love the chance to connect and explore whether we’d be a strong fit. Kindest regards, Pieter Smith

Pieter Smith

Hi there, My name is Pieter, and I’ve been based in Cape Town for the past nine years, building a career rooted in creativity, versatility, and a strong passion for design. I completed my studies in Graphic Design, Multimedia, and Web Development at CTU in 2012 and have since gained extensive experience across both studio and corporate environments. Over the years, I’ve worked across a wide range of industries and projects, including branding and corporate identity development, social media campaigns, DTP design, signage and vinyl application, video editing, logo design, and even home décor. This broad exposure has shaped my ability to adapt quickly and bring fresh, well-rounded perspectives to each project. More recently, I co-founded a diving company where I serve as Creative Director, overseeing all digital and traditional creative assets. In this role, I lead brand strategy and execution across web, social media, advertising, content creation, and print, ensuring consistency and quality across every touchpoint. This hands-on leadership experience has strengthened both my creative direction and practical problem-solving skills. Alongside my design background, I’ve developed a strong interest in UX/UI and completed the Google UX Design Professional Certificate via Coursera, formalizing my skills in user-centered design. I’m a firm believer in continuous learning and actively seek out opportunities to expand my knowledge and refine my craft. Outside of work, I enjoy adventurous pursuits such as scuba diving, rock climbing, slacklining, skateboarding, and learning the basics of sailing. I’m also an avid painter and doodler, a lifelong music enthusiast, and admittedly a bit of a Star Wars geek. I’m excited about the opportunity to contribute my creativity, technical expertise, and growth mindset, and I’d love the chance to connect and explore whether we’d be a strong fit. Kindest regards, Pieter Smith

Available to hire

Hi there,

My name is Pieter, and I’ve been based in Cape Town for the past nine years, building a career rooted in creativity, versatility, and a strong passion for design. I completed my studies in Graphic Design, Multimedia, and Web Development at CTU in 2012 and have since gained extensive experience across both studio and corporate environments.

Over the years, I’ve worked across a wide range of industries and projects, including branding and corporate identity development, social media campaigns, DTP design, signage and vinyl application, video editing, logo design, and even home décor. This broad exposure has shaped my ability to adapt quickly and bring fresh, well-rounded perspectives to each project.

More recently, I co-founded a diving company where I serve as Creative Director, overseeing all digital and traditional creative assets. In this role, I lead brand strategy and execution across web, social media, advertising, content creation, and print, ensuring consistency and quality across every touchpoint. This hands-on leadership experience has strengthened both my creative direction and practical problem-solving skills.

Alongside my design background, I’ve developed a strong interest in UX/UI and completed the Google UX Design Professional Certificate via Coursera, formalizing my skills in user-centered design. I’m a firm believer in continuous learning and actively seek out opportunities to expand my knowledge and refine my craft.

Outside of work, I enjoy adventurous pursuits such as scuba diving, rock climbing, slacklining, skateboarding, and learning the basics of sailing. I’m also an avid painter and doodler, a lifelong music enthusiast, and admittedly a bit of a Star Wars geek.

I’m excited about the opportunity to contribute my creativity, technical expertise, and growth mindset, and I’d love the chance to connect and explore whether we’d be a strong fit.

Kindest regards,
Pieter Smith

See more

Language

English
Fluent
Afrikaans
Fluent

Work Experience

Co-Founder & Creative Director
January 1, 2025 - December 31, 2026
Co-founded and led creative direction for a startup, overseeing branding, visual identity and design strategy.
Designer at Prime Fastener
November 1, 2022 - December 31, 2024
Design and branding work, creating visuals for marketing materials and product presentation.
Designer at Black Swan Data
May 1, 2022 - September 30, 2022
Remote design support for data-oriented branding and presentation materials.
Designer at Jane-Eye CREATIVE
August 1, 2021 - April 30, 2022
Remote design projects including branding and digital design for clients.
Designer at Waltex and The Cape Art Company
August 1, 2017 - March 31, 2019
Remote design work for art and branding projects.
Designer at Aquila Private Game Reserve
October 1, 2015 - July 31, 2017
Branding, marketing visuals, signage and digital asset design for the reserve.
Intern And Artist (Murals & Signage) at Cape Thai Holdings – Simply Asia Head Office
March 1, 2015 - July 31, 2015
Murals and signage design for head office; assisted design team.
Designer & Sales Person at Am I Collective
August 1, 2015 - September 30, 2015
Sales and design support for collective; branding and client engagements.
Designer at Artvark Art Gallery
February 1, 2015 - February 28, 2015
Graphic design and artwork for gallery projects.
Designer at A Pets Life
May 1, 2014 - September 30, 2014
Design work for branding and marketing materials for pet-focused products.

Education

Matric at Hoërskool Garsfontein
January 11, 2030 - January 1, 2010
National Certificate (Systems Development) at CTU
January 1, 2012 - January 26, 2026
National Certificate (Design Foundations Level 4) at CTU
January 1, 2012 - January 26, 2026
Adobe Certified Expert in Acrobat 9 Professional at CTU
January 1, 2012 - January 26, 2026
CIW Web Foundations Associate at CTU
January 1, 2012 - January 26, 2026
Adobe Certified Expert in Photoshop CS4 at CTU
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Dreamweaver CS4 at CTU
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Flash CS4 at CTU
January 1, 2011 - January 26, 2026
Attended the accredited programme Design Foundation at CTU
January 1, 2011 - January 26, 2026

Qualifications

Foundations of User Experience (Google UX Design)
January 1, 2012 - January 26, 2026
Coursera: Foundations of User Experience (UX) Design
January 1, 2012 - January 26, 2026
Adobe Certified Expert in Photoshop CS4
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Dreamweaver CS4
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Flash CS4
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Acrobat 9 Professional
January 1, 2012 - January 26, 2026
CIW Web Foundations Associate
January 1, 2012 - January 26, 2026
National Certificate (Systems Development)
January 1, 2012 - January 26, 2026
National Certificate (Design Foundations Level 4)
January 1, 2012 - January 26, 2026
Foundations of User Experience (UX) Design
January 1, 2012 - January 26, 2026
Google Certification: Foundations of UX Design
January 1, 2012 - January 26, 2026
Coursera: Foundations of User Experience (UX) Design
January 1, 2012 - January 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Consumer Goods, Financial Services, Non-Profit Organization, Manufacturing, Healthcare, Retail, Real Estate & Construction, Travel & Hospitality, Other