I work across brand identity, marketing campaigns, and digital experiences, helping businesses connect with audiences through thoughtful, strategic design. My experience spans agency, corporate, and independent client environments, where I'm often brought in when brands need design that balances creative thinking with real-world business impact. Alongside client work, I've played a key role in building and shaping creative direction within startup environments and independently run creative projects and partnerships. These experiences have shaped my collaborative, adaptable approach, combining strong visual execution with communication, problem-solving, and long-term brand thinking.

Pieter Smith

I work across brand identity, marketing campaigns, and digital experiences, helping businesses connect with audiences through thoughtful, strategic design. My experience spans agency, corporate, and independent client environments, where I'm often brought in when brands need design that balances creative thinking with real-world business impact. Alongside client work, I've played a key role in building and shaping creative direction within startup environments and independently run creative projects and partnerships. These experiences have shaped my collaborative, adaptable approach, combining strong visual execution with communication, problem-solving, and long-term brand thinking.

Available to hire

I work across brand identity, marketing campaigns, and digital experiences, helping businesses connect with audiences through thoughtful, strategic design. My experience spans agency, corporate, and independent client environments, where I’m often brought in when brands need design that balances creative thinking with real-world business impact.

Alongside client work, I’ve played a key role in building and shaping creative direction within startup environments and independently run creative projects and partnerships. These experiences have shaped my collaborative, adaptable approach, combining strong visual execution with communication, problem-solving, and long-term brand thinking.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Co-Founder & Creative Director
January 1, 2025 - December 31, 2026
Co-founded and led creative direction for a startup, overseeing branding, visual identity and design strategy.
Designer at Prime Fastener
November 1, 2022 - December 31, 2024
Design and branding work, creating visuals for marketing materials and product presentation.
Designer at Black Swan Data
May 1, 2022 - September 30, 2022
Remote design support for data-oriented branding and presentation materials.
Designer at Jane-Eye CREATIVE
August 1, 2021 - April 30, 2022
Remote design projects including branding and digital design for clients.
Designer at Waltex and The Cape Art Company
August 1, 2017 - March 31, 2019
Remote design work for art and branding projects.
Designer at Aquila Private Game Reserve
October 1, 2015 - July 31, 2017
Branding, marketing visuals, signage and digital asset design for the reserve.
Intern And Artist (Murals & Signage) at Cape Thai Holdings – Simply Asia Head Office
March 1, 2015 - July 31, 2015
Murals and signage design for head office; assisted design team.
Designer & Sales Person at Am I Collective
August 1, 2015 - September 30, 2015
Sales and design support for collective; branding and client engagements.
Designer at Artvark Art Gallery
February 1, 2015 - February 28, 2015
Graphic design and artwork for gallery projects.
Designer at A Pets Life
May 1, 2014 - September 30, 2014
Design work for branding and marketing materials for pet-focused products.

Education

Matric at Hoërskool Garsfontein
January 11, 2030 - January 1, 2010
National Certificate (Systems Development) at CTU
January 1, 2012 - January 26, 2026
National Certificate (Design Foundations Level 4) at CTU
January 1, 2012 - January 26, 2026
Adobe Certified Expert in Acrobat 9 Professional at CTU
January 1, 2012 - January 26, 2026
CIW Web Foundations Associate at CTU
January 1, 2012 - January 26, 2026
Adobe Certified Expert in Photoshop CS4 at CTU
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Dreamweaver CS4 at CTU
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Flash CS4 at CTU
January 1, 2011 - January 26, 2026
Attended the accredited programme Design Foundation at CTU
January 1, 2011 - January 26, 2026
Foundations of User Experience (UX) Design at CTU
January 11, 2030 - February 10, 2026
Multimedia and Web Development at CTU
January 11, 2030 - February 10, 2026
Foundations of User Experience (UX) Design at CTU
January 11, 2030 - March 9, 2026

Qualifications

Foundations of User Experience (Google UX Design)
January 1, 2012 - January 26, 2026
Coursera: Foundations of User Experience (UX) Design
January 1, 2012 - January 26, 2026
Adobe Certified Expert in Photoshop CS4
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Dreamweaver CS4
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Flash CS4
January 1, 2011 - January 26, 2026
Adobe Certified Expert in Acrobat 9 Professional
January 1, 2012 - January 26, 2026
CIW Web Foundations Associate
January 1, 2012 - January 26, 2026
National Certificate (Systems Development)
January 1, 2012 - January 26, 2026
National Certificate (Design Foundations Level 4)
January 1, 2012 - January 26, 2026
Foundations of User Experience (UX) Design
January 1, 2012 - January 26, 2026
Google Certification: Foundations of UX Design
January 1, 2012 - January 26, 2026
Coursera: Foundations of User Experience (UX) Design
January 1, 2012 - January 26, 2026
Foundations of User Experience (UX) Design - CTU/Google
January 11, 2030 - February 10, 2026
Multimedia and Web Development - CTU
January 11, 2030 - February 10, 2026
Google Certification
January 11, 2030 - March 9, 2026
Google Certification
January 11, 2030 - March 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Consumer Goods, Financial Services, Non-Profit Organization, Manufacturing, Healthcare, Retail, Real Estate & Construction, Travel & Hospitality, Other