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I am an analytical and results-driven leader with a strong creative background, shaping strategy, aligning cross-functional teams, and driving projects from concept to delivery. I believe effective leadership is transferable across industries when roles, objectives, and structures are clearly defined and aligned. Raised biculturally and sharpened by an international career, I navigate diverse working cultures with ease while staying anchored to clear strategic priorities. I excel at turning vision into structured, high-impact execution through collaboration with internal stakeholders and external partners, inspiring teams to take ownership and deliver sustainable growth.…I am an analytical and results-driven leader with a strong creative background, shaping strategy, aligning cross-functional teams, and driving projects from concept to delivery. I believe effective leadership is transferable across industries when roles, objectives, and structures are clearly defined and aligned. Raised biculturally and sharpened by an international career, I navigate diverse working cultures with ease while staying anchored to clear strategic priorities. I excel at turning vision into structured, high-impact execution through collaboration with internal stakeholders and external partners, inspiring teams to take ownership and deliver sustainable growth.

Suleyman Demir

Creative Director, Designer, Brand Designer, +2

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I am an analytical and results-driven leader with a strong creative background, shaping strategy, aligning cross-functional teams, and driving projects from concept to delivery. I believe effective leadership is transferable across industries when roles, objectives, and structures are clearly defined and aligned. Raised biculturally and sharpened by an international career, I navigate diverse working cultures with ease while staying anchored to clear strategic priorities. I excel at turning vision into structured, high-impact execution through collaboration with internal stakeholders and external partners, inspiring teams to take ownership and deliver sustainable growth.…I am an analytical and results-driven leader with a strong creative background, shaping strategy, aligning cross-functional teams, and driving projects from concept to delivery. I believe effective leadership is transferable across industries when roles, objectives, and structures are clearly defined and aligned. Raised biculturally and sharpened by an international career, I navigate diverse working cultures with ease while staying anchored to clear strategic priorities. I excel at turning vision into structured, high-impact execution through collaboration with internal stakeholders and external partners, inspiring teams to take ownership and deliver sustainable growth.

Available to hire

I am an analytical and results-driven leader with a strong creative background, shaping strategy, aligning cross-functional teams, and driving projects from concept to delivery. I believe effective leadership is transferable across industries when roles, objectives, and structures are clearly defined and aligned.

Raised biculturally and sharpened by an international career, I navigate diverse working cultures with ease while staying anchored to clear strategic priorities. I excel at turning vision into structured, high-impact execution through collaboration with internal stakeholders and external partners, inspiring teams to take ownership and deliver sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

Turkish

Fluent

English

Fluent

Italian

Intermediate

German

Beginner

Work Experience

Global Creative Lead for Small Leather Goods, Handbags and Travel Goods at Mywalit

January 1, 2019 - Present

Led a global rebranding and relaunch, delivering on time and within budget. Defined direction across product, marketing, content, and e-commerce to ensure consistency and impact. Bridged a strategic vision gap by aligning stakeholders and teams, driving commitment, profitability, and sustainable growth across 60 countries and 2,000 points of sale. Developed a three-year strategic plan to increase brand relevance, visibility, and competitiveness. Oversaw end-to-end product design and development across 24 product lines and 300 SKUs. Set KPIs balancing financial performance with brand and organizational objectives. Repositioned men’s product categories to expand cultural relevance and customer base. Directed market-specific product strategies, driving a 15% revenue increase in Japan and Vietnam in the first year.

Founder and Creative Director at Olisque

January 1, 2021 - Present

Defined brand identity, sales strategy, and product direction. Led end-to-end product design and development. Set and governed content, marketing strategy, and e-commerce. Oversaw successful market entry and expansion through close collaboration with agents, showrooms, and key clients across Europe, the US, and the Middle East.

Brand and Sales Strategy Consultant at BACS (The Hague)

April 1, 2017 - December 31, 2018

Directed brand development and product strategy, ensuring strong alignment with consumer insight and clear product positioning. Led a successful brand repositioning with a focused target audience and measurable growth. Designed and implemented a clear business model with objectives, growth priorities, and structured sales processes. Oversaw the development and execution of the sales strategy, aligning commercial goals with brand direction. Evolved collections toward a contemporary, globally relevant aesthetic.

Concept and Design Lead for The Netherlands’ biggest Online Department Store’s Private Apparel Labels at Wehkamp

March 1, 2015 - March 31, 2016

Developed strategy and design direction to guide internal and external teams with clear timelines and budgets. Aligned stakeholders to ensure commitment to the creative concept. Coordinated production from concept to implementation to achieve creative and commercial success. Oversaw ongoing customer and market research to identify unmet needs ahead of the curve.

Design Director for Viktor & Rolf Menswear Collections at Viktor & Rolf

May 1, 2008 - May 31, 2013

Partnered with founders to shape the creative vision for Viktor & Rolf Monsieur. Proposed and led a new creative direction, expanding the customer base while preserving brand DNA. Led expansion into men’s tailoring categories within leading department stores by redefining the brand’s approach to suits and formalwear. Directed design direction across apparel, accessories, special projects, and custom-made pieces. Coordinated product development teams in Italy and mentored teams to elevate creative and commercial performance. Oversaw lookbooks and fashion shows in collaboration with top photographers and stylists.

Co-Design Director for Viktor & Rolf Womenswear Collections at Viktor & Rolf

May 1, 2008 - May 31, 2013

Co-defined the creative vision for women’s pre-fall, resort, and runway collections in close partnership with founders. Translated Viktor & Rolf’s conceptual design language into commercially viable collections, driving increased sales and profitability. Played a key leadership role in the launch of the Viktor & Rolf White Shirts capsule collection. Built and mentored a high-performing creative team, guiding design development and execution. Provided expertise on pattern cutting and garment manufacturing to ensure production feasibility. Directed visual direction for lookbooks and fashion shows in collaboration with top photographers and stylists.