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I am a multidisciplinary architect and interior designer with more than 20 years of experience in residential, commercial, and brand-oriented design. I specialize in creating integrated environments that balance aesthetics, functionality, and a strategic brand vision. With a solid background in marketing and visual identity, I design spaces that reflect and enhance a brand’s personality while delivering cohesive, memorable experiences. I collaborate closely with architects, engineers, contractors, and clients to translate creative ideas into practical solutions. My academic work as an associate professor has strengthened my leadership and mentoring skills, helping teams and clients navigate complex projects and bring innovative ideas to life.…I am a multidisciplinary architect and interior designer with more than 20 years of experience in residential, commercial, and brand-oriented design. I specialize in creating integrated environments that balance aesthetics, functionality, and a strategic brand vision. With a solid background in marketing and visual identity, I design spaces that reflect and enhance a brand’s personality while delivering cohesive, memorable experiences. I collaborate closely with architects, engineers, contractors, and clients to translate creative ideas into practical solutions. My academic work as an associate professor has strengthened my leadership and mentoring skills, helping teams and clients navigate complex projects and bring innovative ideas to life.

Lidiya Pottosina

Architect, Interior Designer, Brand Designer, +3

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I am a multidisciplinary architect and interior designer with more than 20 years of experience in residential, commercial, and brand-oriented design. I specialize in creating integrated environments that balance aesthetics, functionality, and a strategic brand vision. With a solid background in marketing and visual identity, I design spaces that reflect and enhance a brand’s personality while delivering cohesive, memorable experiences. I collaborate closely with architects, engineers, contractors, and clients to translate creative ideas into practical solutions. My academic work as an associate professor has strengthened my leadership and mentoring skills, helping teams and clients navigate complex projects and bring innovative ideas to life.…I am a multidisciplinary architect and interior designer with more than 20 years of experience in residential, commercial, and brand-oriented design. I specialize in creating integrated environments that balance aesthetics, functionality, and a strategic brand vision. With a solid background in marketing and visual identity, I design spaces that reflect and enhance a brand’s personality while delivering cohesive, memorable experiences. I collaborate closely with architects, engineers, contractors, and clients to translate creative ideas into practical solutions. My academic work as an associate professor has strengthened my leadership and mentoring skills, helping teams and clients navigate complex projects and bring innovative ideas to life.

Available to hire

I am a multidisciplinary architect and interior designer with more than 20 years of experience in residential, commercial, and brand-oriented design. I specialize in creating integrated environments that balance aesthetics, functionality, and a strategic brand vision.

With a solid background in marketing and visual identity, I design spaces that reflect and enhance a brand’s personality while delivering cohesive, memorable experiences. I collaborate closely with architects, engineers, contractors, and clients to translate creative ideas into practical solutions. My academic work as an associate professor has strengthened my leadership and mentoring skills, helping teams and clients navigate complex projects and bring innovative ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

Belarusian

Fluent

Italian

Fluent

English

Advanced

Work Experience

Freelance Specialist at Self-employed

January 1, 2018 - Present

Architect and interior designer working on residential, commercial, and brand-oriented design; focus on balancing aesthetics, functionality, and branding.

Brand Identity Architect at Fondo Gionino

January 1, 2021 - Present

Developed and launched the company website, managed social media (strategy, content creation, and increasing organic reach), and led branding activities including packaging design, corporate identity, and visual identity.

Designer in Advertising Agencies at Sland Pack & Ship Center

January 1, 2021 - Present

Designer in advertising agencies; developed visual concepts, layouts, and promotional materials for a variety of clients.

Associate Professor at Belarusian National Technical University (BNTU)

January 1, 2010 - December 31, 2018

Faculty of Architecture - Department of Architectural Environment Design. Lectured on the interaction between architecture and communication design; supervised coursework and thesis projects on brand identity in architecture and interior design.

Brand Identity Architect at Vitaluro do SpA

January 1, 2006 - January 1, 2017

Developed brand identity for facades and interiors of supermarkets; supervised projects from concept to execution.

Architect / Designer at State Design Institute "Minsk Project"

January 1, 1991 - January 1, 1992

Developed architectural and interior design projects for residential and commercial properties; balanced functionality with aesthetic goals.

Designer at BEL CAF J. v. / Orbela

January 1, 1992 - January 1, 2000

Advertising and communication projects; developed visual concepts, layouts, and promotional materials for various clients.

Freelance Specialist at Self-employed / Freelance

January 1, 2018 - Present

Architect and interior designer delivering integrated environments for residential and commercial properties; balancing aesthetics, functionality, and brand strategy; collaborating with architects, engineers, contractors, and clients to deliver creative and practical solutions.

Architect / Designer at SKORININA UP eq. Sri, SOP Technologies

January 1, 2000 - January 1, 2006

Developed architectural and interior design projects for residential and commercial properties; integrated functionality and aesthetics to meet client needs.

Brand Identity Architect at VITALURODO SpA

January 1, 2006 - January 1, 2017

Developed brand identity for supermarket facades and interiors; created visual design standards for commercial spaces; supervised implementation from concept to execution.

Brand Promotion Manager and Brand Identity Architect at FONDO GIONINO

January 1, 2021 - Present

Launched and managed branding activities, including packaging design, corporate identity, and visual identity; developed online presence and branding strategy for olive oil and Mediterranean products.

Designer in Advertising Agencies at BEL CAF J. v., ORBEL A 000 eq. Sri

January 1, 1992 - January 1, 2000

Developed visual concepts, layouts, and promotional materials for various clients.

Assistant Professor at Belarusian National Technical University (BNTU)

January 1, 2010 - January 1, 2018

Lectured on the interaction between architecture and communication design; supervised coursework and thesis projects.

Brand Architect at Vitalur SpA

January 1, 2006 - January 1, 2017

Developed brand identity for supermarket façades and interiors; created visual design standards for retail spaces; oversaw project implementation from concept to execution. Led reconstruction concepts for existing buildings and adjacent areas to create grocery stores in Minsk and regional Belarus; conducted conceptual design for Vitalur supermarkets in Minsk and the regions. Designed retail spaces for tenants within Vitalur supermarkets and shopping centers. Delivered interiors for a three-storey corporate office including workspaces, staff canteen, banquet hall, sauna, swimming pool, sports and fitness facilities, and public lobby areas. Accomplishments include developing a corporate identity from scratch, approved at city administration level, and implemented across 40 supermarkets and stores in Minsk and regional Belarus.

Interior Designer at SKORININA UP eq. Sri / SOP Technologies / Brand Territoria

January 1, 2000 - Present

Developed architectural and interior design projects for residential, commercial, and tourism/agriculture sectors. Combined functionality with aesthetics, led concept design, space planning, furniture layout, mood boards, and visual concepts. Collaborated with multidisciplinary teams and cultural stakeholders to deliver innovative and sustainable design solutions. Key projects included office interiors for MB-Pravo law firm, Yves Rocher beauty salon, and branding concepts for supermarket floors and children’s retail networks.

Designer at Advertising Agencies (Belarus)

January 1, 1992 - January 1, 2000

Developed advertising and communication projects; created visual concepts, layouts, and promotional materials. Contributed to the foundation of post-Soviet Belarusian advertising education by developing courses on the history of advertising and delivering practical classes for design students.

Junior Architect at State Institute of Design 'MINSK PROJECT'

January 1, 1991 - January 1, 1992

Participated in major city-scale projects, including parks and green spaces and the design of urban design elements; gained foundational experience shaping research focus on preservation of valuable natural landscapes in active development areas.

Associate Professor at Belarusian National Technical University (BNTU), Faculty of Architecture

January 1, 2010 - December 31, 2018

Department of Architectural Environment Design. Delivered lectures and practical classes in Interior and Product Design, Information Design and Visual Communication. Supervised studio courses and thesis projects on the application of brand identity in architecture and interior design. Developed the core curriculum for the course 'Information Design and Visual Communication' and designed an algorithm for creating information environments in consumer spaces. Participated in evaluation committees and mentored thesis work, including PhD dissertations.