Head of Growth Marketing at Portal PRO AI

Lead full growth strategy for an AI-powered SaaS solution; improved MQL→SQL digital conversion to 50%+; sustained weekly pipeline growth. Closed partnerships with major industry players, increasing cross-selling revenue by 30%. Scaled a new SaaS product in Iberia with full GTM and onboarding strategies. Designed and executed PLG actions for self-serve trial-to-paid and NRR increase. Built automated lifecycle marketing flows (email, CRM, in-app triggers) to drive onboarding engagement and customer retention at scale. Ran continuous A/B tests on acquisition and onboarding flows, improving activation by 18%. Launched multi-channel positioning campaigns (paid, organic, partnerships) that improved inbound pipeline quality and boosted trial-to-paid conversion across SMB and mid-market.

Marketing Director Spain & Portugal at Portal PRO AI

Designed and led the push-to-pull acquisition framework, repositioning the product from outbound-heavy to PLG-driven demand generation through SEO, content, and in-app activation loops. Increased ARR by 29% YoY by packaging core functionalities into tiered value propositions, simplifying onboarding and driving expansion among existing accounts. Collaborated with Product and Engineering to align marketing data with the product road map, ensuring user feedback loops inform prioritization and feature launches. Optimized the end-to-end SaaS funnel (acquisition → activation → retention → expansion), reducing time-to-value and increasing activation rate by 38%. Launched multi-channel campaigns (paid, organic, partnerships) that improved inbound pipeline quality and boosted trial-to-paid conversion across SMB and mid-market segments.

Senior Account Manager at Open Print

Led the e-commerce and performance strategy for a print-on-demand B2B platform. Improved CAC and acquisition performance, driving +40% YoY growth. Optimized product-market visibility through SEO and paid channels.

Marketing & E-commerce Manager at Dextail | Ex Factory

Delivered >20% ARR digital acquisition revenue via multi-channel campaigns in the first year. Led direct SEO, paid media, and funnel optimization; achieved low CPA on high-volume performance. Built an in-house team (dev + marketing), reducing agency dependency. Oversaw account growth and custom web apps for clients (React-based solutions). Created in-house processes for onboarding, engagement, and ongoing client expansion.