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I’m a creative strategist and content professional with experience across iGaming, digital marketing, and research-driven communication. I combine performance-focused creative thinking with a psychology-informed approach, using audience behavior, engagement patterns, and data insights to understand what makes content work. From conversion-oriented social campaigns to affiliate creatives, I bring both strategic execution and analytical depth. My background in behavioral neuroscience research helps me translate human motivation and decision-making into content that is visually strong and psychologically effective.…I’m a creative strategist and content professional with experience across iGaming, digital marketing, and research-driven communication. I combine performance-focused creative thinking with a psychology-informed approach, using audience behavior, engagement patterns, and data insights to understand what makes content work. From conversion-oriented social campaigns to affiliate creatives, I bring both strategic execution and analytical depth. My background in behavioral neuroscience research helps me translate human motivation and decision-making into content that is visually strong and psychologically effective.

Su Koroglu

Content Creator, Digital Marketer, Content Strategist, +1

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I’m a creative strategist and content professional with experience across iGaming, digital marketing, and research-driven communication. I combine performance-focused creative thinking with a psychology-informed approach, using audience behavior, engagement patterns, and data insights to understand what makes content work. From conversion-oriented social campaigns to affiliate creatives, I bring both strategic execution and analytical depth. My background in behavioral neuroscience research helps me translate human motivation and decision-making into content that is visually strong and psychologically effective.…I’m a creative strategist and content professional with experience across iGaming, digital marketing, and research-driven communication. I combine performance-focused creative thinking with a psychology-informed approach, using audience behavior, engagement patterns, and data insights to understand what makes content work. From conversion-oriented social campaigns to affiliate creatives, I bring both strategic execution and analytical depth. My background in behavioral neuroscience research helps me translate human motivation and decision-making into content that is visually strong and psychologically effective.

Available to hire

I’m a creative strategist and content professional with experience across iGaming, digital marketing, and research-driven communication. I combine performance-focused creative thinking with a psychology-informed approach, using audience behavior, engagement patterns, and data insights to understand what makes content work.

From conversion-oriented social campaigns to affiliate creatives, I bring both strategic execution and analytical depth. My background in behavioral neuroscience research helps me translate human motivation and decision-making into content that is visually strong and psychologically effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Turkish

Intermediate

Italian

Intermediate

Work Experience

Marketing Intern at Build Up Labs

June 1, 2022 - August 31, 2022

Created daily social media content to promote an employee recognition tool aimed at improving productivity, using insights from past audience interactions and engagement trends. Supported SEO growth efforts by optimizing internal links, footer structures, and keyword strategy via WordPress. Produced SEO-driven blog content to strengthen organic visibility and improve search performance for both the product and the website.

Marketing Specialist at NDA

June 1, 2025 - January 31, 2026

Managed social media and website content for an iGaming operator, producing interactive and engagement-focused creatives based on campaign requirements. Monitored and analyzed content performance data to optimize the brand’s social media presence and increase effectiveness. Created weekly/monthly reports and content planning documents to guide strategy and improve consistency across channels. Supported brand identity development by defining regional target audiences and shaping product and content direction for market rollout.

Marketing Specialist at NDA

January 1, 2024 - November 30, 2024

Developed performance-driven creative strategies for iGaming campaigns using audience insights and market trends. Produced tailored creatives for affiliate partners based on traffic source and performance goals. Created promotional content for game providers, including launches, featured titles, and tournaments. Collaborated with marketing teams to support acquisition and retention across social and web channels.