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I'm a Brazilian copywriter blending global insights with local flair, crafting campaigns in São Paulo and beyond. I collaborate with international teams to deliver clear messages across Latin America, developing B2B and B2C content, social media scripts, and CRM materials for brands like McDonald's, Oracle, and more. I specialize in creative concept development, multilingual execution, and brand storytelling across digital and traditional channels, with a strong track record in social media scripts, CRM content, and campaign language that resonates across markets.…I'm a Brazilian copywriter blending global insights with local flair, crafting campaigns in São Paulo and beyond. I collaborate with international teams to deliver clear messages across Latin America, developing B2B and B2C content, social media scripts, and CRM materials for brands like McDonald's, Oracle, and more. I specialize in creative concept development, multilingual execution, and brand storytelling across digital and traditional channels, with a strong track record in social media scripts, CRM content, and campaign language that resonates across markets.

Pedro Ferreira dos Santos

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I'm a Brazilian copywriter blending global insights with local flair, crafting campaigns in São Paulo and beyond. I collaborate with international teams to deliver clear messages across Latin America, developing B2B and B2C content, social media scripts, and CRM materials for brands like McDonald's, Oracle, and more. I specialize in creative concept development, multilingual execution, and brand storytelling across digital and traditional channels, with a strong track record in social media scripts, CRM content, and campaign language that resonates across markets.…I'm a Brazilian copywriter blending global insights with local flair, crafting campaigns in São Paulo and beyond. I collaborate with international teams to deliver clear messages across Latin America, developing B2B and B2C content, social media scripts, and CRM materials for brands like McDonald's, Oracle, and more. I specialize in creative concept development, multilingual execution, and brand storytelling across digital and traditional channels, with a strong track record in social media scripts, CRM content, and campaign language that resonates across markets.

Available to hire

I’m a Brazilian copywriter blending global insights with local flair, crafting campaigns in São Paulo and beyond. I collaborate with international teams to deliver clear messages across Latin America, developing B2B and B2C content, social media scripts, and CRM materials for brands like McDonald’s, Oracle, and more.

I specialize in creative concept development, multilingual execution, and brand storytelling across digital and traditional channels, with a strong track record in social media scripts, CRM content, and campaign language that resonates across markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Copywriter at Hogarth São Paulo (WPP agency)

October 1, 2024 - February 1, 2025

Led copy development for Smiles brand campaigns, brand activations and CRM materials (emails, landing pages, banners); created creative concepts and social media content for Hogarth.

Copywriter at W3H AUS Porto Alegre (agency)

March 1, 2023 - October 1, 2024

Led copy development for Smiles as brand campaigns, brand activations and CRM (emails, landing pages, banners), and created creative concepts and social media for Hogarth.

Copywriter at ForAll São Paulo (agency)

January 1, 2022 - March 1, 2023

Delivered content for TV, OOH, social for Mentos, Fruittella and Polenghi, and all CRM content for McDonald's (emails, landing pages, apps, Meta and Google ads) and social.

Copywriter at DPZ São Paulo (Publicis Groupe agency)

August 1, 2019 - December 1, 2021

Strategic content creation reinforcing its global position with scripts, client cases, campaigns and event materials with impactful storytelling across channels in Portuguese, English and Spanish, ensuring clarity and brand relevance.

Copywriter at Stefania Group

August 1, 2025 - Present

Freelance copywriting work continuing through 2025 and beyond.