I'm a Freelance Digital Marketing Consultant with extensive agency experience, specializing in social media strategy, content ecosystems and performance-driven digital marketing. I have a strong track record delivering integrated digital solutions that combine social media, SEO, SEM, paid media, CRM and email marketing, supported by the strategic use of Artificial Intelligence. I have experience working with brands and agencies in dynamic environments, providing end-to-end digital marketing support from strategy to execution, optimization and reporting.

Pilar Mazuera Peña

I'm a Freelance Digital Marketing Consultant with extensive agency experience, specializing in social media strategy, content ecosystems and performance-driven digital marketing. I have a strong track record delivering integrated digital solutions that combine social media, SEO, SEM, paid media, CRM and email marketing, supported by the strategic use of Artificial Intelligence. I have experience working with brands and agencies in dynamic environments, providing end-to-end digital marketing support from strategy to execution, optimization and reporting.

Available to hire

I’m a Freelance Digital Marketing Consultant with extensive agency experience, specializing in social media strategy, content ecosystems and performance-driven digital marketing. I have a strong track record delivering integrated digital solutions that combine social media, SEO, SEM, paid media, CRM and email marketing, supported by the strategic use of Artificial Intelligence.

I have experience working with brands and agencies in dynamic environments, providing end-to-end digital marketing support from strategy to execution, optimization and reporting.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Digital Marketing Consultant at Huymedia
January 1, 2016 - Present
Provide digital marketing strategy and execution for brands and agencies, aligned with business and growth objectives. Design and manage social media strategies (organic and paid), integrating content, community and performance. Plan, launch and optimize paid campaigns across Meta Ads, LinkedIn Ads, X Ads and Google Ads (SEM). Develop and oversee content strategies combining social media, web and SEO-oriented editorial planning. Apply AI to content ideation, copywriting, campaign optimization and workflow efficiency using ChatGPT, Nano Banana and Hegen. Manage WordPress websites for content publishing, landing pages and campaign support with basic SEO. Support SEO and SEM strategies including keyword alignment and content optimization. Implement CRM and email marketing strategies using HubSpot and Brevo, including newsletters and automated campaigns. Analyze performance, generate insights and continuously optimize campaigns and content. Collaborate with designers, developers, performan

Education

B.A. in Communication and Journalism at Autonomous University, Cali, Colombia
January 11, 2030 - January 26, 2026
B.A. in Audiovisual Communication at Complutense University of Madrid, Spain
January 11, 2030 - January 26, 2026
Master’s Degree in Communications Management at Complutense University of Madrid, Spain
January 11, 2030 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet