Hi, I’m Carlos Rivero. I’m a versatile Creative & Content Development Director with a proven track record in turning ideas into engaging video, TV, radio, digital and print campaigns. I’ve built and led teams to deliver end-to-end production for a diverse client base, from global brands to regional leaders, and I thrive in fast-paced environments where strategy and creativity intersect. Over the years I’ve driven English and Spanish content creation, standardized production workflows, and partnered with marketing to craft promo reels and campaigns. I enjoy solving complex design challenges, embracing new tools (including AI), and mentoring teams to produce high-quality, on-brand work that resonates with audiences.

Carlos Rivero

Hi, I’m Carlos Rivero. I’m a versatile Creative & Content Development Director with a proven track record in turning ideas into engaging video, TV, radio, digital and print campaigns. I’ve built and led teams to deliver end-to-end production for a diverse client base, from global brands to regional leaders, and I thrive in fast-paced environments where strategy and creativity intersect. Over the years I’ve driven English and Spanish content creation, standardized production workflows, and partnered with marketing to craft promo reels and campaigns. I enjoy solving complex design challenges, embracing new tools (including AI), and mentoring teams to produce high-quality, on-brand work that resonates with audiences.

Available to hire

Hi, I’m Carlos Rivero. I’m a versatile Creative & Content Development Director with a proven track record in turning ideas into engaging video, TV, radio, digital and print campaigns. I’ve built and led teams to deliver end-to-end production for a diverse client base, from global brands to regional leaders, and I thrive in fast-paced environments where strategy and creativity intersect.

Over the years I’ve driven English and Spanish content creation, standardized production workflows, and partnered with marketing to craft promo reels and campaigns. I enjoy solving complex design challenges, embracing new tools (including AI), and mentoring teams to produce high-quality, on-brand work that resonates with audiences.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder and Owner at The Creative Exchange
January 1, 2005 - Present
Founder and Owner of an independent creative boutique and production company. Full conceptual development to final execution of TV, radio, digital and print advertising. Clients served include McDonald’s, Mercedes-Benz Financial, Sears Optical, Hotels.com, Minute Maid, AutoZone, Conn’s, RugDoctor, The Dallas Morning News | Al Día, Academy, IKEA, AEP, National Breast Council Foundation, AQHA, Wrangler Jeans, Smirnoff, Globe Life Insurance.
Director of Content Development at GEMBA ACADEMY
January 20, 2017 - October 1, 2025
Built and led a high-performing creative team producing Lean and Six Sigma video training courses in English and Spanish. Recruited and managed in-house staff and freelance translators, editors, and subject matter experts. Responsible for budgeting, talent selection, storyboarding, directing on-camera talent, visual design, and post-production in Final Cut Pro. Established standardized visual and brand production guidelines and workflows to ensure brand consistency and high-quality output across hundreds of courses. Improved content creation processes for efficiency and impact. Collaborated with marketing on demo reels and promotional materials and integrated AI tools (ChatGPT, HeyGen, ElevenLabs) to boost creativity and production efficiency.
Creative Director | Co-Founder at Moroch Latino
September 1, 1998 - May 1, 2005
Creative Director and co-founder of Moroch Partners’ Hispanic Division (now iNSPIRE!). Supervised all bicultural assignments for McDonald’s, Mrs Baird’s, and Tiá Rosa Brands. Led agency development and creative direction of all Spanish-language initiatives.
Associate Creative Director at Siboney USA
March 1, 1997 - September 1, 1998
Associate Creative Director supervising the creative team on all phases of conceptualization to final execution for clients including Nestlé, Southwest Airlines, Denny’s, The Associates.
Associate Creative Director | Producer at Inventiva
May 1, 1995 - March 1, 1997
Associate Creative Director responsible for creative development and execution. Clients included Southwestern Bell and Jim Beam International.

Education

BA in Film and Video Production at The Ohio State University
January 11, 2030 - January 1, 1989
BA in Film and Video Production at The Ohio State University
January 11, 2030 - January 1, 1989

Qualifications

Gold and Silver Addys
January 11, 2030 - January 26, 2026
Se Habla Español Award
January 11, 2030 - January 26, 2026
Founding member of The U.S. Círculo Creativo
January 11, 2030 - January 26, 2026
Gold and Silver Addys
January 11, 2030 - March 4, 2026
Se Habla Español Award
January 11, 2030 - March 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Retail, Travel & Hospitality