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Hi, I’m Olena Mezentsova, a data-driven Digital Marketing Analyst with 10+ years of experience turning data into actionable insights. I specialize in Google Analytics, advertising data, conversion tracking, dashboards, and performance optimization to drive business results. I thrive on translating complex data into clear business insights, collaborating with cross-functional teams, and delivering measurable improvements for clients and stakeholders through evidence-based strategies.…Hi, I’m Olena Mezentsova, a data-driven Digital Marketing Analyst with 10+ years of experience turning data into actionable insights. I specialize in Google Analytics, advertising data, conversion tracking, dashboards, and performance optimization to drive business results. I thrive on translating complex data into clear business insights, collaborating with cross-functional teams, and delivering measurable improvements for clients and stakeholders through evidence-based strategies.

Olena Mezentsova

Digital Marketer, Data Analyst, Marketing Analyst, +2

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Hi, I’m Olena Mezentsova, a data-driven Digital Marketing Analyst with 10+ years of experience turning data into actionable insights. I specialize in Google Analytics, advertising data, conversion tracking, dashboards, and performance optimization to drive business results. I thrive on translating complex data into clear business insights, collaborating with cross-functional teams, and delivering measurable improvements for clients and stakeholders through evidence-based strategies.…Hi, I’m Olena Mezentsova, a data-driven Digital Marketing Analyst with 10+ years of experience turning data into actionable insights. I specialize in Google Analytics, advertising data, conversion tracking, dashboards, and performance optimization to drive business results. I thrive on translating complex data into clear business insights, collaborating with cross-functional teams, and delivering measurable improvements for clients and stakeholders through evidence-based strategies.

Available to hire

Hi, I’m Olena Mezentsova, a data-driven Digital Marketing Analyst with 10+ years of experience turning data into actionable insights. I specialize in Google Analytics, advertising data, conversion tracking, dashboards, and performance optimization to drive business results.

I thrive on translating complex data into clear business insights, collaborating with cross-functional teams, and delivering measurable improvements for clients and stakeholders through evidence-based strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Ukrainian

Fluent

Work Experience

SEO specialist at Cyber4Z Company

September 1, 2023 - Present

Conducted data audits: traffic, conversions, CTR, ROI. Analyzed user behavior, funnels, and campaign effectiveness. Created dashboards and analytical reports for clients. Performed usability and website performance analysis. Created a semantic core for the company's website.

Digital Marketing Manager at Terra Promo – Digital Agency

November 1, 2021 - July 1, 2022

Built and analyzed advertising and traffic data from scratch. Conducted data audits: traffic, conversions, CTR, ROI. Analyzed user behavior, funnels, and campaign effectiveness. Created dashboards and analytical reports for clients. Worked closely with developers using technical specifications. Performed usability and website performance analysis.

Digital Marketing Specialist at BabyZone – E-commerce Retail

March 1, 2018 - November 1, 2021

Analyzed large volumes of marketing and sales data. Worked with Google Analytics, Ads, FB Ads, conversions & goals. Optimized funnels based on data insights. Reduced cost per conversion and improved CTR using data analysis. Conducted competitor and SEO data analysis. Prepared regular performance reports for management. Managed budgets based on analytical results.

Digital Marketing Specialist at Interbest – Clothing Manufacturer

July 1, 2015 - March 1, 2018

Website analytics and performance tracking. SEO and traffic data monitoring. Content and engagement analytics. Market and competitor data analysis. Supported business decisions with analytical insights.

Digital Marketing Specialist at Richcolor – Beauty Retail

February 1, 2013 - July 1, 2015

Customer database segmentation and email analytics. Sales and loyalty program data analysis. SEO, SMM, and performance tracking. Maintained reporting in 1C system.