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As a Digital Marketing Director with over 13 years of experience, I drive growth through SEO, CRO, and analytics, turning data into actionable strategies. I design, build, and optimize digital experiences that boost visibility, engagement, and ROI, while leading cross-functional teams with a servant-leadership approach. I’ve partnered with clients across finance, technology, automotive, healthcare, and retail to streamline digital asset management, enable data-driven decision making, and deliver scalable results. I’m passionate about mentoring teams, fostering collaboration across functions, and staying ahead of trends to help brands thrive in fast-changing online landscapes.…As a Digital Marketing Director with over 13 years of experience, I drive growth through SEO, CRO, and analytics, turning data into actionable strategies. I design, build, and optimize digital experiences that boost visibility, engagement, and ROI, while leading cross-functional teams with a servant-leadership approach. I’ve partnered with clients across finance, technology, automotive, healthcare, and retail to streamline digital asset management, enable data-driven decision making, and deliver scalable results. I’m passionate about mentoring teams, fostering collaboration across functions, and staying ahead of trends to help brands thrive in fast-changing online landscapes.

Burcu Sen Eraslan

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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As a Digital Marketing Director with over 13 years of experience, I drive growth through SEO, CRO, and analytics, turning data into actionable strategies. I design, build, and optimize digital experiences that boost visibility, engagement, and ROI, while leading cross-functional teams with a servant-leadership approach. I’ve partnered with clients across finance, technology, automotive, healthcare, and retail to streamline digital asset management, enable data-driven decision making, and deliver scalable results. I’m passionate about mentoring teams, fostering collaboration across functions, and staying ahead of trends to help brands thrive in fast-changing online landscapes.…As a Digital Marketing Director with over 13 years of experience, I drive growth through SEO, CRO, and analytics, turning data into actionable strategies. I design, build, and optimize digital experiences that boost visibility, engagement, and ROI, while leading cross-functional teams with a servant-leadership approach. I’ve partnered with clients across finance, technology, automotive, healthcare, and retail to streamline digital asset management, enable data-driven decision making, and deliver scalable results. I’m passionate about mentoring teams, fostering collaboration across functions, and staying ahead of trends to help brands thrive in fast-changing online landscapes.

Available to hire

As a Digital Marketing Director with over 13 years of experience, I drive growth through SEO, CRO, and analytics, turning data into actionable strategies. I design, build, and optimize digital experiences that boost visibility, engagement, and ROI, while leading cross-functional teams with a servant-leadership approach.

I’ve partnered with clients across finance, technology, automotive, healthcare, and retail to streamline digital asset management, enable data-driven decision making, and deliver scalable results. I’m passionate about mentoring teams, fostering collaboration across functions, and staying ahead of trends to help brands thrive in fast-changing online landscapes.

Skills

Experience Level

Expert

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Expert

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Language

English

Fluent

Work Experience

Founder at Pineroo

January 1, 2023 - Present

Founded Pineroo in 2023 to provide end-to-end digital marketing services. Guided by the motto “Optimize. Promote. Grow,” the company designs, builds, and implements the latest digital marketing trends and leads hybrid teams in collaboration with clients to achieve cost and time efficiencies.

Director of SEO, CRO and Data Analytics at WPP - Ingage

April 1, 2021 - April 1, 2022

Directed SEO, CRO, and Data Analytics functions with a team of ten, achieving top Employee Engagement scores in the company. Managed 60+ client accounts across finance, appliances, automotive, healthcare, insurance, telecoms, technology and more, driving ~US$1M annual gross profit. Led data-driven optimization that boosted traffic, engagement, and ROI up to 10x through strategic UX improvements and analytics-driven decision making. Standardized digital asset management across multiple CMS platforms and aligned initiatives with business goals to strengthen brand positioning. Champion of a data-first culture, delivering actionable reporting and forecasting trends for executive leadership.

Technical Assistant to CEO at WPP - Ingage

December 1, 2019 - December 1, 2021

Handpicked by the CEO to provide strategic research on industry trends, opportunities, and technical developments. Coordinated five business units to develop strategic roadmaps, prepared board presentations, and occasionally represented the CEO in meetings.

SEO and Web Analytics Manager at WPP - Ingage

June 1, 2018 - April 1, 2021

Led a team of six to develop SEO, ASO and CRO strategies for 40+ clients, delivering double-digit KPI improvements. Leveraged tools like Google Analytics, Looker Studio, SEMRush, Ahrefs, and Google Optimize to analyze data and drive optimization. Guided website launches and migrations with IT collaboration to safeguard performance and visibility. Created and executed comprehensive content marketing strategies and off-site SEO programs to boost organic visibility across global search engines.

Senior SEO and Content Marketing Consultant at KoçZer

March 1, 2016 - March 1, 2018

Led a two-person team to drive SEO strategy optimization for Koç Holding companies across multiple industries, delivering on-site, off-site, and technical SEO improvements, plus ASO and content marketing initiatives. Produced monthly organic traffic reports aligned with KPIs to drive continuous performance improvements.

SEO Consultant at Koç Zer

March 1, 2014 - March 1, 2016

Defined the scope of SEO services in the newly created service line within the digital marketing department. Optimized digital assets for over 35 clients (on-site, off-site, technical) using tools like Google Analytics, Search metrics, Ahrefs, and Moz. Implemented the eight steps of content marketing—strategy development, ideation, content creation, optimization, promotion, distribution, lead nurture, and measurement—and introduced App Store Optimization (ASO) to brands.

SEO Consultant at KoçZer

March 1, 2014 - March 1, 2016

Defined the scope of SEO services for the newly created service line, optimizing assets for 35+ clients with hands-on on-site, off-site, and technical SEO. Implemented the eight-step content marketing process and introduced App Store Optimization (ASO) concepts to brands.