Gloria Tshilenge Hamilton

Built and optimized end-to-end marketing-to-revenue ecosystems across SaaS, B2B, and regulated environments. Architected lifecycle automation (MQL → SQL → Closed-Won → Renewal) across Marketing to Sales, influencing $2M+ attributed pipeline. Deployed scoring and routing frameworks to improve lead prioritization and accelerate sales velocity. Built scalable nurture programs for onboarding, education, cross-sell, and renewal, boosting engagement by 25% and CTR by 15% across segments. Owned data quality initiatives (dedupe, enrichment, field governance), improving CRM integrity and attribution confidence. Partnered with RevOps & CS to unify revenue reporting, shared KPIs, and funnel definitions across GTM teams. Created documentation, automation playbooks, UTM standards + QA processes, reducing campaign development time by 20%. Presented automation performance insights to C-suite, influencing budgeting and channel strategy.

Led end-to-end lifecycle marketing and HubSpot automation for partner/distributor ecosystem; built CRM segmentation and targeting to improve personalization and conversions. Delivered analytics dashboards transforming fragmented metrics into executive-friendly reporting. Collaborated with regional sales to align lifecycle stages hand-off SLA and funnel definitions.

Designed HubSpot nurture campaigns for dealer/distributor networks; supported SEO and paid channels to increase CTR and organic pipeline contribution. Assisted transition from legacy CRM to HubSpot and onboarded teams.