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Hi there! I’m Gloria Tshilenge Hamilton, a Marketing Automation Architect & Lifecycle Strategist with 8+ years of experience owning full-funnel automation across SaaS, B2B, and regulated industries. I’m a HubSpot-certified expert with deep experience integrating HubSpot with Salesforce and other systems to create scalable marketing-to-revenue ecosystems. I specialize in lifecycle architecture (MQL to SQL to Opportunity to Renewal), lead scoring, data health, attribution, and RevOps alignment that drives measurable revenue impact. I enjoy building clean systems, scalable automation frameworks, and reporting that leadership actually trusts.…Hi there! I’m Gloria Tshilenge Hamilton, a Marketing Automation Architect & Lifecycle Strategist with 8+ years of experience owning full-funnel automation across SaaS, B2B, and regulated industries. I’m a HubSpot-certified expert with deep experience integrating HubSpot with Salesforce and other systems to create scalable marketing-to-revenue ecosystems. I specialize in lifecycle architecture (MQL to SQL to Opportunity to Renewal), lead scoring, data health, attribution, and RevOps alignment that drives measurable revenue impact. I enjoy building clean systems, scalable automation frameworks, and reporting that leadership actually trusts.

Gloria Tshilenge Hamilton

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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Hi there! I’m Gloria Tshilenge Hamilton, a Marketing Automation Architect & Lifecycle Strategist with 8+ years of experience owning full-funnel automation across SaaS, B2B, and regulated industries. I’m a HubSpot-certified expert with deep experience integrating HubSpot with Salesforce and other systems to create scalable marketing-to-revenue ecosystems. I specialize in lifecycle architecture (MQL to SQL to Opportunity to Renewal), lead scoring, data health, attribution, and RevOps alignment that drives measurable revenue impact. I enjoy building clean systems, scalable automation frameworks, and reporting that leadership actually trusts.…Hi there! I’m Gloria Tshilenge Hamilton, a Marketing Automation Architect & Lifecycle Strategist with 8+ years of experience owning full-funnel automation across SaaS, B2B, and regulated industries. I’m a HubSpot-certified expert with deep experience integrating HubSpot with Salesforce and other systems to create scalable marketing-to-revenue ecosystems. I specialize in lifecycle architecture (MQL to SQL to Opportunity to Renewal), lead scoring, data health, attribution, and RevOps alignment that drives measurable revenue impact. I enjoy building clean systems, scalable automation frameworks, and reporting that leadership actually trusts.

Available to hire

Hi there! I’m Gloria Tshilenge Hamilton, a Marketing Automation Architect & Lifecycle Strategist with 8+ years of experience owning full-funnel automation across SaaS, B2B, and regulated industries. I’m a HubSpot-certified expert with deep experience integrating HubSpot with Salesforce and other systems to create scalable marketing-to-revenue ecosystems.

I specialize in lifecycle architecture (MQL to SQL to Opportunity to Renewal), lead scoring, data health, attribution, and RevOps alignment that drives measurable revenue impact. I enjoy building clean systems, scalable automation frameworks, and reporting that leadership actually trusts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Marketing Solutions Engineer (Enterprise) at Marketing Automation Corp

October 1, 2021 - April 1, 2025

Built and optimized end-to-end marketing-to-revenue ecosystems across SaaS, B2B, and regulated environments. Architected lifecycle automation (MQL → SQL → Closed-Won → Renewal) across Marketing to Sales, influencing $2M+ attributed pipeline. Deployed scoring and routing frameworks to improve lead prioritization and accelerate sales velocity. Built scalable nurture programs for onboarding, education, cross-sell, and renewal, boosting engagement by 25% and CTR by 15% across segments. Owned data quality initiatives (dedupe, enrichment, field governance), improving CRM integrity and attribution confidence. Partnered with RevOps & CS to unify revenue reporting, shared KPIs, and funnel definitions across GTM teams. Created documentation, automation playbooks, UTM standards + QA processes, reducing campaign development time by 20%. Presented automation performance insights to C-suite, influencing budgeting and channel strategy.

Marketing Manager (Contract) at Robertson Building Systems

November 1, 2019 - January 1, 2021

Led end-to-end lifecycle marketing and HubSpot automation for partner/distributor ecosystem; built CRM segmentation and targeting to improve personalization and conversions. Delivered analytics dashboards transforming fragmented metrics into executive-friendly reporting. Collaborated with regional sales to align lifecycle stages hand-off SLA and funnel definitions.

Marketing Coordinator (Contract) at Ply Gem Canada / Mitten Siding

March 1, 2018 - October 1, 2019

Designed HubSpot nurture campaigns for dealer/distributor networks; supported SEO and paid channels to increase CTR and organic pipeline contribution. Assisted transition from legacy CRM to HubSpot and onboarded teams.

Business Development Manager at CSN Cars

June 1, 2016 - December 1, 2018

Led HubSpot CRM rollout across Canada + US regions; built RevOps-aligned account growth systems improving retention and upsell.