Available to hire
Hi, I’m Darija Bijuklić. I’m a results-driven digital advertising professional with over a decade of experience in performance marketing, Google Ads, SEO, and multi-channel campaigns across Europe and the US. I’ve led campaigns for insurers, health brands, retail and IT clients, turning data into actionable insights and driving measurable growth.
I enjoy building holistic marketing strategies, mentoring teams, and aligning digital initiatives with brand storytelling and KPI targets. When I’m not optimizing campaigns, I’m exploring new tools and design trends to keep campaigns fresh and effective.
Experience Level
Language
English
Fluent
Work Experience
Senior Digital Advertising Specialist (Performance marketing) at Croatia osiguranje d.d.
February 1, 2022 - PresentAnalyze, plan and execute performance campaigns across digital channels for three brands in two markets. Build holistic campaigns across Facebook, Instagram, LinkedIn and Google Ads, allocate budgets by campaign/product/KPI, and drive data-informed decisions to improve overall performance. Collaborate with cross-functional teams to align advertising with brand storytelling and optimize reporting and processes.
Lead Digital Advertising Specialist (AdWords and SEO) at Interart media
August 1, 2017 - January 31, 2022Lead planning, building and optimizing online advertising strategies (SEM, GDN, YouTube) for UK, EU and US campaigns. Manage cross-channel campaigns, mentor team members, and deliver data-driven insights to improve brand performance and ROI. Coordinate with clients and internal teams to ensure alignment with brand storytelling and KPIs.
Digital Advertising Specialist (AdWords and SEO) at A007, Abrakadabra
October 21, 2016 - July 31, 2017Plan, optimize and manage Google Adwords campaigns; lead decision-making for major campaigns; improve performance and reduce costs; align with affiliate and programmatic efforts; develop multi-channel tracking and collaborate with UX/Web Analyst for optimization.
PPC Advertising Specialist (AdWords and SEO) at Promosapiens Croatia
May 29, 2015 - October 20, 2016Plan, optimize and manage Google Adwords campaigns; daily MCC-level optimization; manage PPC and SEO activities; analyze KPI, reporting and client communications; lead campaigns for multiple brands across EU markets.
Head of Marketing and SEO at Kaymu Croatia (Rocket Internet AG)
November 25, 2014 - May 28, 2015Lead and mentor the marketing/SEO team; plan campaigns for Adwords and social media; oversee SEO (onsite/offsite) and content optimization; analyze traffic and performance; organize marketing department and KPI measurement in Zagreb office.
Sem&Display online marketing manager at Studio Moderna
March 1, 2014 - November 19, 2014Plan, execute and lead MCC campaigns for multiple brands; optimize and analyze performance; manage landing pages and contextual/display advertising; measure effectiveness and adjust budgets and actions.
Front/end web administrator at Studio Moderna
April 1, 2012 - May 1, 2013Plan, develop and build web projects; optimize sites for SEO; create banners for Google Display; manage landing pages for campaigns; lead web project initiatives and test pages for conversions.
Lead Generation Administrator at Studio Moderna
September 1, 2011 - April 1, 2012Plan, execute and design content for web pages; build and manage Facebook brand pages; generate leads and fan engagement; create promotional materials and banners for Display and social channels.
Education
MBA Marketing at Zagreb School of Economics and Management
January 1, 2011 - December 31, 2013Bachelor in Economics and Management (bacc. oec.) at Zagreb School of Economics and Management
January 1, 2009 - December 31, 2010Bachelor of Information Technology (bacc. ing. techn. info) at Polytechnic in Zagreb
January 1, 2005 - December 31, 2008High School at High School in Vrbovec
January 1, 2000 - December 31, 2004Qualifications
Google Ads Advanced Search Exam
January 1, 2021 - January 26, 2026Google Ads Display & YouTube Exam
January 1, 2020 - January 26, 2026Google Analytics Exam
January 1, 2019 - January 26, 2026Diploma for Graphic design and DTP designer
January 1, 2005 - December 31, 2005Industry Experience
Financial Services, Software & Internet, Retail, Media & Entertainment, Professional Services
Experience Level
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