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Hi there! I'm Michelle Tyler, founder of Genuine Ginger and a social media strategist with over a decade of experience helping brands grow through storytelling, community building, and data-driven content. I've led strategy for national and international brands, managed day-to-day planning, created on-trend content, and fostered meaningful conversations across platforms. I thrive in fast-paced environments and have experience juggling 5-10 brands at a time, collaborating to find the best solutions, and turning insights into action. I'm passionate about impactful communication—whether it's guiding my team, crafting posts, or producing engaging videos. I love analytics, especially engagement rate, and in my current client work our average ER is over 3%, more than 4x the industry average.…Hi there! I'm Michelle Tyler, founder of Genuine Ginger and a social media strategist with over a decade of experience helping brands grow through storytelling, community building, and data-driven content. I've led strategy for national and international brands, managed day-to-day planning, created on-trend content, and fostered meaningful conversations across platforms. I thrive in fast-paced environments and have experience juggling 5-10 brands at a time, collaborating to find the best solutions, and turning insights into action. I'm passionate about impactful communication—whether it's guiding my team, crafting posts, or producing engaging videos. I love analytics, especially engagement rate, and in my current client work our average ER is over 3%, more than 4x the industry average.

Michelle Tyler

Social Media Manager, Content Creator, Creative Director, +4

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Hi there! I'm Michelle Tyler, founder of Genuine Ginger and a social media strategist with over a decade of experience helping brands grow through storytelling, community building, and data-driven content. I've led strategy for national and international brands, managed day-to-day planning, created on-trend content, and fostered meaningful conversations across platforms. I thrive in fast-paced environments and have experience juggling 5-10 brands at a time, collaborating to find the best solutions, and turning insights into action. I'm passionate about impactful communication—whether it's guiding my team, crafting posts, or producing engaging videos. I love analytics, especially engagement rate, and in my current client work our average ER is over 3%, more than 4x the industry average.…Hi there! I'm Michelle Tyler, founder of Genuine Ginger and a social media strategist with over a decade of experience helping brands grow through storytelling, community building, and data-driven content. I've led strategy for national and international brands, managed day-to-day planning, created on-trend content, and fostered meaningful conversations across platforms. I thrive in fast-paced environments and have experience juggling 5-10 brands at a time, collaborating to find the best solutions, and turning insights into action. I'm passionate about impactful communication—whether it's guiding my team, crafting posts, or producing engaging videos. I love analytics, especially engagement rate, and in my current client work our average ER is over 3%, more than 4x the industry average.

Available to hire

Hi there! I’m Michelle Tyler, founder of Genuine Ginger and a social media strategist with over a decade of experience helping brands grow through storytelling, community building, and data-driven content. I’ve led strategy for national and international brands, managed day-to-day planning, created on-trend content, and fostered meaningful conversations across platforms. I thrive in fast-paced environments and have experience juggling 5-10 brands at a time, collaborating to find the best solutions, and turning insights into action.

I’m passionate about impactful communication—whether it’s guiding my team, crafting posts, or producing engaging videos. I love analytics, especially engagement rate, and in my current client work our average ER is over 3%, more than 4x the industry average.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder and Lead Social Media Manager, Strategist and Creative Director at Genuine Ginger

January 1, 2014 - Present

Founder and lead social media manager, strategist and creative director for brands in the better-for-you CPG space. I handle sales, client management, hiring, team management, and everything in between from filming and editing videos to taking out the trash. Goal at GG: genuinely connect people and brands.

In-House Social Media & Marketing

January 1, 2011 - January 1, 2014

Everything from turning articles into tweets back in 2011 to creating and executing content calendars to developing and rolling out rebrands!

Cook/Chef / Manager at Various

January 1, 2005 - January 1, 2011

Cooking and managing kitchen budgets with focus on Asian fusion, raw food, and raw fish, then managing Food Service at a senior living home to about 50 residents, 3 times a day.

Social Media Founder and Lead Social Media Manager, Strategist and Creative Director at Genuine Ginger

January 1, 2014 - Present

Founder and lead social media manager, strategist, and creative director for brands in the better-for-you CPG space. Responsible for strategy development, day-to-day planning and execution, content creation, community engagement, client management, and team coordination, including video production from concept to edit.

In-House Social Media & Marketing at In-House Social Media & Marketing

January 1, 2011 - January 1, 2014

Managed social media and marketing activities, including turning articles into tweets, creating and executing content calendars, and developing and rolling out rebrands.

Cook/Chef / Manager

January 1, 2005 - January 1, 2011

Cooking and managing kitchen budgets with focus on Asian fusion, raw food, and raw fish; later managed Food Service at a senior living home servicing about 50 residents, three meals daily.