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I’m Brinda B. Joshi, a UX Designer with 5+ years of experience turning complex systems into simple, human-centered digital products across B2B and B2C markets. I’m skilled in UX research, design, and marketing, crafting experiences that balance user needs with business goals. I’m pursuing a Master’s in UX & Content Strategy to explore how AI reshapes user behavior and designing for evolving user needs. As a collaborative designer and lifelong learner, I bring curiosity, empathy, and a data-informed mindset to every project, helping teams ship thoughtful products that customers love.…I’m Brinda B. Joshi, a UX Designer with 5+ years of experience turning complex systems into simple, human-centered digital products across B2B and B2C markets. I’m skilled in UX research, design, and marketing, crafting experiences that balance user needs with business goals. I’m pursuing a Master’s in UX & Content Strategy to explore how AI reshapes user behavior and designing for evolving user needs. As a collaborative designer and lifelong learner, I bring curiosity, empathy, and a data-informed mindset to every project, helping teams ship thoughtful products that customers love.

Brinda B. Joshi

UX Designer, UI Designer, Product Designer, +2

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I’m Brinda B. Joshi, a UX Designer with 5+ years of experience turning complex systems into simple, human-centered digital products across B2B and B2C markets. I’m skilled in UX research, design, and marketing, crafting experiences that balance user needs with business goals. I’m pursuing a Master’s in UX & Content Strategy to explore how AI reshapes user behavior and designing for evolving user needs. As a collaborative designer and lifelong learner, I bring curiosity, empathy, and a data-informed mindset to every project, helping teams ship thoughtful products that customers love.…I’m Brinda B. Joshi, a UX Designer with 5+ years of experience turning complex systems into simple, human-centered digital products across B2B and B2C markets. I’m skilled in UX research, design, and marketing, crafting experiences that balance user needs with business goals. I’m pursuing a Master’s in UX & Content Strategy to explore how AI reshapes user behavior and designing for evolving user needs. As a collaborative designer and lifelong learner, I bring curiosity, empathy, and a data-informed mindset to every project, helping teams ship thoughtful products that customers love.

Available to hire

I’m Brinda B. Joshi, a UX Designer with 5+ years of experience turning complex systems into simple, human-centered digital products across B2B and B2C markets. I’m skilled in UX research, design, and marketing, crafting experiences that balance user needs with business goals. I’m pursuing a Master’s in UX & Content Strategy to explore how AI reshapes user behavior and designing for evolving user needs.

As a collaborative designer and lifelong learner, I bring curiosity, empathy, and a data-informed mindset to every project, helping teams ship thoughtful products that customers love.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

UX & Digital Design Intern at Return Organics

September 1, 2025 - Present

Enhanced product pages with ROI visuals, case studies, and user-focused content, making details easier to scan and compare. Optimized site for Generative Engine Optimization, improving how AI describes product features on emerging search platforms.

UX Research Consultant at Office of the Superintendent of Public Instruction (OSPI)

October 1, 2024 - Present

Uncovered usability issues through interviews, surveys, and heuristic evaluations with parents and educators. Improved site architecture and content hierarchy, cutting cognitive load by 90% and enabling faster access to education resources. Developed and tested ADA-compliant prototypes in Figma, delivering an inclusive experience for diverse users across the state.

Project Manager – Web & Technical Development at TeamX BBDO India

May 1, 2023 - July 1, 2024

Led teams and large-scale projects for Mercedes-Benz, blending UX strategy, design leadership, and measurable impact. Designed new features like car configurator and finance calculator, driving 30% higher engagement and smoother buyer journeys. Redesigned AMG’s India website with a modern, scalable design system, strengthening the brand’s digital presence. Improved SEO with content teams by optimizing site structure and metadata, increasing rankings by 55% and traffic by 20%.

Product Manager – Front-End Development at Northakross Technologies Pvt. Ltd.

December 1, 2020 - April 1, 2023

Led UX design for India’s top banks and aggregators, boosting daily active users by 60% through intuitive, data-driven interfaces. Created real-time dashboards with clear visual hierarchies, enabling banks to cut reconciliation errors and identify opportunities. Streamlined onboarding with journey mapping, usability testing, and A/B testing, reducing customer setup time by 45%.

Jr. UI/UX Designer – Responsive Website Design at Togglehead

August 1, 2018 - August 1, 2019

Delivered 15+ design projects using Adobe Creative Suite, achieving 95% client satisfaction through intuitive, user-centered design. Increased e-commerce sales by 30% for Sweet Dreams by redesigning the UI and checkout flow in Adobe Commerce (Magento).