Available to hire
I am a builder. I build strategy, relationships, and revenue through integrated marketing and communications programs aligned with business development goals. I have helped architect success in organizations that span startups, speed-ups, and staying #1, using a data-informed approach to create and execute campaigns that deepen client and employee engagement, engender trust, and grow revenue.
As a fractional CMO and marketing leader, I drive growth through strategic planning, content, brand storytelling, and MarTech strategy. I have led global teams, reimagined go-to-market, and delivered measurable outcomes for professional services, financial services, and tech-driven firms.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Fractional CMO at Skyline Analytics
June 1, 2024 - PresentRetained as fractional CMO for a high-growth FinTech/Data Intelligence firm to fuel further growth. Key Achievements: recast website to better reflect brand and industry; increased site visits from 300 to over 15K in 6 months; architected and executed complete marketing strategy to increase brand awareness; thought leadership and corporate storytelling centered content strategy; selected initial components of MarTech stack (HubSpot, SalesHandy, Apollo, D&B Hoovers).
Founder at michimi LLC
March 1, 2021 - PresentOwner/Operator of michimi LLC (virtual/remote).
Marketing Consultant
March 1, 2021 - March 1, 2022Strategy development and execution planning for growth marketing for small and mid-sized firms. Notable engagements included mapping and developing marketing strategy for a recently re-organized mar-tech company to reach growth goals of $110M; providing strategic guidance for post-divestiture enterprise re-brand and budget construction for a regional professional services firm; services also included re-imagining the marketing function, change management communications, strategy development for content, thought leadership and brand messaging platform, digital, social, and more.
Audit Marketing Leader – North America at RSM LLP
April 1, 2022 - June 1, 2023Sought out and retained to increase brand awareness and help grow the North America Audit Practice revenues to $1B. Key Achievements: Audit practice achieved 12% YOY growth for FY23; reimagined entire go-to-market strategy; created content strategy anchored in thought leadership mapped to buyer journey; successful rollout of digital audit ecosystem (LUCA).
National Marketing Leader, Business Lines (Assurance, Tax & Advisory) at BDO USA LLP
July 1, 2016 - February 1, 2021Led a remote national team of more than 20 marketers to create and implement growth marketing strategies leveraging digital marketing platforms to drive revenue in alignment with business goals, achieving overall business line growth from $1.2B in 2016 to $2.3B in 2021. Key achievements included redesigning a wholly integrated, full-funnel, firm-wide go-to-market content strategy; 24-month ABM program for the National Audit Practice; co-leader for the firm’s Blockchain initiative.
Director, Marketing Operations & Sales Enablement - Global Data & Analytics at KPMG – Global Firm
February 1, 2014 - April 1, 2016Directed marketing operations and sales enablement to promote awareness and drive adoption of new data & analytics technologies to hit revenue targets; defined critical paths for tools/technologies; managed the annual 3-day Global Data & Analytics Summits including strategy, agenda, speakers, communications, logistics, and entertainment.
Global Director of Marketing and Communications at NORTH HIGHLAND WORLDWIDE CONSULTING
April 1, 2011 - January 1, 2014Developed and directed marketing strategies and revenue-generation initiatives across US, UK, and China for core practices; led rebranding and integration of acquisitions; built out MarComms function and drove global market expansion.
Acting Director, National Industries & Marketing, Performance & Technology Services at KPMG US LLP, Advisory Services
January 1, 2008 - April 1, 2011Supported seven service lines, overseeing marketing programs for 1,600+ professionals.
National Advisory Operations Manager, SOX at KPMG US LLP, Advisory Services
January 1, 2002 - January 1, 2005Operations management for SOX advisory services.
National HIPAA Services Operations Manager at KPMG US LLP, Advisory Services
January 1, 2001 - January 1, 2002Operations management for HIPAA services.
Midwest Marketing Senior Manager, Advisory Services at KPMG US LLP, Advisory Services
January 1, 2005 - January 1, 2008Marketing leadership for the Midwest region.
Education
Executive Certificate in Digital Marketing Strategies: Data, AI, Automation & Analytics at Kellogg School of Management, Northwestern University
January 11, 2030 - January 26, 2026Executive Certificate Blockchain Strategy at Saïd Business School, Oxford University
January 11, 2030 - January 26, 2026Bachelor of Arts at Cornell College
January 11, 2030 - January 26, 2026Qualifications
Executive Certificate Digital Marketing Strategies: Data, AI, Automation & Analytics
January 11, 2030 - January 26, 2026Executive Certificate Blockchain Strategy
January 11, 2030 - January 26, 2026Bachelor of Arts
January 11, 2030 - January 26, 2026Industry Experience
Financial Services, Professional Services, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
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