I am a creative designer focused on emotional and conscious design, adaptable, resourceful, and in constant learning. I am committed to teamwork and to always giving my best in every project. I thrive in collaborative environments and translate ideas into visuals that resonate with people and brands.…

Alicia Durán Medina

I am a creative designer focused on emotional and conscious design, adaptable, resourceful, and in constant learning. I am committed to teamwork and to always giving my best in every project. I thrive in collaborative environments and translate ideas into visuals that resonate with people and brands.…

Available to hire

I am a creative designer focused on emotional and conscious design, adaptable, resourceful, and in constant learning. I am committed to teamwork and to always giving my best in every project.

I thrive in collaborative environments and translate ideas into visuals that resonate with people and brands.

See more

Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Brand Identity Designer at Arrebol Physiotherapy
January 1, 2025 - Present
Art direction, branding, and visual identity for a new physiotherapy clinic focused on pelvic floor therapy.
Art Director at City Council of Mislata
January 1, 2025 - Present
Art direction and visual identity for the XLIII Concurs de Teatre.
European December Event Art Director at University of Valencia
January 1, 2025 - Present
Art direction and visual identity for the University of Valencia’s European December event: Memory and Future of Europe — 40 Years of Spain in the EU.
Urban Music Festival Visual Designer at MUV - Urban Music Festival (Valencia)
January 1, 2025 - Present
Art direction and visual identity for the Urban Music Festival (MUV).
Visual Designer at Hortifrut - Burson Agency
January 1, 2024 - January 1, 2025
Designer responsible for the company’s visual identity, editorial design, internal materials, video editing, and corporate presentations.
Art Director / Visual Identity at Observatori Desca (DESCA Observatory Association)
January 1, 2024 - Present
Art direction and visual identity for the Desca podcast.
Senior Creative at Signne - The Creative House
January 1, 2024 - Present
Design and creation of digital content for various brands, development of the creative process for different projects.
Visual Identity — Brand Designer at Agrente
January 1, 2023 - Present
Global Visual identity for an agriculture sector company: amino acids, organic and biodynamic seeds, and garden products.
Visual Designer at Brava Fabrics
January 1, 2022 - Present
Art direction and visual identity for the brand's campaigns and visual concepts including Pride Month.
Visual Identity Designer / Art Director at Brava Fabrics
January 1, 2022 - Present
Creative and illustrator of the visual concept for the brand’s Pride Month campaign One Love Fits All.
Visual Designer at Evento Extraordinaria Fest
January 1, 2021 - January 1, 2021
Visual identity for the Extraordinaria event.
Visual Designer at AgriTecno - Ajinomoto
January 1, 2020 - January 1, 2023
Responsible for the entire visual identity of all internal business groups: editorial design, packaging, web design, visual identity, brand voice, and social media content creation.
Graphic Design and Content Creator at Lesap datamind parterns
January 1, 2019 - January 1, 2020
Web design, illustration, visual identity, and social media content creation.
Creative, Illustrator and Designer at Alera Studio
January 1, 2018 - Present
Freelance, founder; visual design, brand illustration based on emotional design, and creation of products inspired by conscious illustration.
Editorial Design and Illustrator at ATL Colormatic
January 1, 2018 - January 1, 2019
Illustrations for all products, editorial and textile design, art direction for campaigns and collections, visual identity, newsletters, landing pages, and social media.
Illustrator and Graphic Designer at Allogio
January 1, 2018 - January 1, 2019
Designer and illustrator of all products, content creation, newsletters, landing pages, banners, etc.
Creative Director and Visual Designer at Alera Studio (Freelance) (Founder)
January 1, 2018 - Present
Visual design, brand illustration based on emotional design, and creation of products inspired by conscious illustration.
Visual Designer at IKEA
January 1, 2016 - January 1, 2018
Responsible for the store’s visuals and communication in areas like bathrooms, bedrooms, and textiles.

Education

Master’s Degree in Design Engineering at Polytechnic University of Valencia (UPV)
January 1, 2017 - January 1, 2019
Bachelor’s Degree in Interior Design at UNAPEC University
January 1, 2010 - January 1, 2014
Advanced Specialization in Graphic Design at Barreira School of Design
January 1, 2021 - January 1, 2021
Diploma in Agents of Change at German Foundation Friedrich Ebert Stiftung (FES)
January 1, 2015 - January 1, 2015
WordPress at Valencia
January 1, 2020 - January 1, 2020

Qualifications

Diploma in Agents of Change
January 1, 2015 - January 1, 2015
Fashion Communication & Brand Strategy
January 1, 2017 - January 1, 2017
Textile Design
January 1, 2015 - January 1, 2015
WordPress
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Retail, Education

Skills

Experience Level