Lead strategic social media and digital marketing efforts for Quality Control Music and top-tier artists, including Lil Baby, Quavo, and Lil Yachty, overseeing always-on content, major release moments, and tour campaigns across Instagram, TikTok, X, YouTube, Snapchat, and Facebook. Implement innovative social-first storytelling that aligns with artist branding while responding to evolving platform trends and fan sentiment. Oversee end-to-end marketing campaigns for new music releases, tours, and cultural moments — from social strategy development to influencer seeding and rollout execution. Manage multi-platform UGC campaigns, seeding exclusive content to creator networks and superfans to drive community engagement.

Senior Campaign Manager at Get Engaged Media

November 1, 2021 - November 1, 2022

Lead on Influencer Marketing strategies, working with both internal teams and clients. Manage relationships with an influencer and partner network spanning 2,000 unique creators between Instagram, TikTok & Twitter. Successfully execute campaigns with substantial client budgets, driving integrated social outcomes and measurable impact.

Senior Marketing Manager at Commission Records

October 1, 2019 - April 1, 2021

Oversee and complete tasks for all artists on the roster across all major departments including A&R, Project Management, Content Creation, Social Media Management, Brand Partnerships, Tour Management & Legal. Maintain relationships with all external partners for labels’ day to day operations including social media partners, influencers, artist management teams and more.