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I am a cross-disciplinary professional blending marketing, communications, and user experience design to create user-centric digital solutions. I thrive on storytelling, understanding consumer needs, and building communities through digital content, editorial coordination, and cross-cultural collaboration. Known for my strong organizational skills, attention to detail, and collaborative spirit, I enjoy turning insights into actionable strategies and polished deliverables across marketing campaigns, online communities, and product experiences.…I am a cross-disciplinary professional blending marketing, communications, and user experience design to create user-centric digital solutions. I thrive on storytelling, understanding consumer needs, and building communities through digital content, editorial coordination, and cross-cultural collaboration. Known for my strong organizational skills, attention to detail, and collaborative spirit, I enjoy turning insights into actionable strategies and polished deliverables across marketing campaigns, online communities, and product experiences.

Yiliu (Rose) Wu

UX Designer, Content Creator, Marketing Strategist, +2

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I am a cross-disciplinary professional blending marketing, communications, and user experience design to create user-centric digital solutions. I thrive on storytelling, understanding consumer needs, and building communities through digital content, editorial coordination, and cross-cultural collaboration. Known for my strong organizational skills, attention to detail, and collaborative spirit, I enjoy turning insights into actionable strategies and polished deliverables across marketing campaigns, online communities, and product experiences.…I am a cross-disciplinary professional blending marketing, communications, and user experience design to create user-centric digital solutions. I thrive on storytelling, understanding consumer needs, and building communities through digital content, editorial coordination, and cross-cultural collaboration. Known for my strong organizational skills, attention to detail, and collaborative spirit, I enjoy turning insights into actionable strategies and polished deliverables across marketing campaigns, online communities, and product experiences.

Available to hire

I am a cross-disciplinary professional blending marketing, communications, and user experience design to create user-centric digital solutions. I thrive on storytelling, understanding consumer needs, and building communities through digital content, editorial coordination, and cross-cultural collaboration.
Known for my strong organizational skills, attention to detail, and collaborative spirit, I enjoy turning insights into actionable strategies and polished deliverables across marketing campaigns, online communities, and product experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing Intern at Monet Marketing

August 1, 2025 - Present

Wrote weekly reports by extracting and analyzing customer feedback from Red-note and Google Reviews across 37 store locations in Canada and the U.S., identifying positive/negative trends and delivering actionable insights to headquarters. Conducted data analysis on customer sentiment distribution to support marketing decision-making and brand positioning. Created and published 15 Red-note KOC posts for iTalkBB, enhancing brand visibility and engagement with targeted consumer groups.

Fashion Editor Assistant at Romantic Ambition Inc.

June 1, 2023 - August 31, 2023

Wrote fashion articles focusing on runway analysis and brand features for four magazines: PUSSPUSS CHINA, À PART CHINA, WAVES, and NEW ROMANTIC. Coordinated with brand PR to receive and return clothing and accessories for photoshoots. Collaborated on pre-shoot fittings to curate 5-7 primary looks and 2 alternate looks.

Student Assistant at The Ohio State University Office of Student Life

July 1, 2022 - December 1, 2023

Researched and compiled school safety news and development opportunities for international students published in a monthly newsletter distributed to over 1000 recipients. Facilitated cross-cultural communication and ensured information accessibility via English-to-Chinese translation in WeChat articles. Led the first Parent and Family Roundtable Welcome Brunch with over 30 attendees.

Marketing Communication Strategy Intern at New Oriental Education & Technology Group

May 1, 2021 - August 1, 2021

Developed and curated contents for online newsletters offering expert guidance on managing mental well-being during exam preparations, stress reduction techniques, and study tips; consistently achieved ~1000 views per edition. Managed online communities to improve engagement and sales opportunities. Produced and edited engaging educational videos using iMovie, achieving 500+ views.

Academic Affairs at Undergraduate Student Government, The Ohio State University

September 1, 2020 - December 1, 2023

Contributed to the Committee on Academic Misconduct project, helping establish fair and transparent procedures to maintain academic integrity. Improved the Major Shadowing Project to build an academic bank for course projections and major suggestions.

Founder & Group Leader at Suzhou Postcrossing Meetup Group

June 1, 2019 - Present

Founded the Suzhou Postcrossing Joint Group with 95 members to promote Suzhou culture through marketing as products and support local postcard designers and city photographers. Organized events engaging followers with 1000+ participants.