Danylo Ivanov
Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear…
About
Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear reporting. Comfortable owning day-to-day workflows across multiple accounts, collaborating with teammates, and supporting client communication via Slack and video calls. Strong in performance-driven creative and ad copy iteration—turning trends and insights into testable ad angles and structured experiments.
- Paid Social: Meta Ads (audience research, creative testing cadence, optimization, reporting)
- Paid Search: Google Ads (Search + remarketing), account structure, query hygiene, bidding iteration
- Execution & QA: build checklists, naming conventions, tracking/UTM discipline (as applicable), launch QA
- Testing: A/B tests for ads/angles/landing page alignment; documentation of learnings and next steps
- Reporting: weekly/monthly summaries, insights + action plans (Sheets/Excel)
- Client & Team Collaboration: Slack/video calls, status updates, internal test sharing
- 11 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 6 roles
Owned day-to-day optimization and reporting in a fast-paced environment; maintained strict QA and change logs.
Execute and optimize conversion-focused Google Ads Search campaigns; monitor pacing and KPIs daily. Improve efficiency through keyword strategy, query hygiene (search terms + negatives), ad copy iterations, and bidding tests. Produce clear performance updates and recommendations for stakeholders.
Supported acquisition initiatives, coordinated creative inputs, and contributed to reporting deliverables.
Education
Certifications and awards
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