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Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear reporting. Comfortable owning day-to-day workflows across multiple accounts, collaborating with teammates, and supporting client communication via Slack and video calls. Strong in performance-driven creative and ad copy iteration—turning trends and insights into testable ad angles and structured experiments. - Paid Social: Meta Ads (audience research, creative testing cadence, optimization, reporting) - Paid Search: Google Ads (Search + remarketing), account structure, query hygiene, bidding iteration - Execution & QA: build checklists, naming conventions, tracking/UTM discipline (as applicable), launch QA - Testing: A/B tests for ads/angles/landing page alignment; documentation of learnings and next steps - Reporting: weekly/monthly summaries, insights + action plans (Sheets/Excel) - Client & Team Collaboration: Slack/video calls, status updates, internal test sharing…Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear reporting. Comfortable owning day-to-day workflows across multiple accounts, collaborating with teammates, and supporting client communication via Slack and video calls. Strong in performance-driven creative and ad copy iteration—turning trends and insights into testable ad angles and structured experiments. - Paid Social: Meta Ads (audience research, creative testing cadence, optimization, reporting) - Paid Search: Google Ads (Search + remarketing), account structure, query hygiene, bidding iteration - Execution & QA: build checklists, naming conventions, tracking/UTM discipline (as applicable), launch QA - Testing: A/B tests for ads/angles/landing page alignment; documentation of learnings and next steps - Reporting: weekly/monthly summaries, insights + action plans (Sheets/Excel) - Client & Team Collaboration: Slack/video calls, status updates, internal test sharing

Danylo Ivanov

Performance Marketer, Marketing Strategist, Growth Marketer, +2

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Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear reporting. Comfortable owning day-to-day workflows across multiple accounts, collaborating with teammates, and supporting client communication via Slack and video calls. Strong in performance-driven creative and ad copy iteration—turning trends and insights into testable ad angles and structured experiments. - Paid Social: Meta Ads (audience research, creative testing cadence, optimization, reporting) - Paid Search: Google Ads (Search + remarketing), account structure, query hygiene, bidding iteration - Execution & QA: build checklists, naming conventions, tracking/UTM discipline (as applicable), launch QA - Testing: A/B tests for ads/angles/landing page alignment; documentation of learnings and next steps - Reporting: weekly/monthly summaries, insights + action plans (Sheets/Excel) - Client & Team Collaboration: Slack/video calls, status updates, internal test sharing…Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear reporting. Comfortable owning day-to-day workflows across multiple accounts, collaborating with teammates, and supporting client communication via Slack and video calls. Strong in performance-driven creative and ad copy iteration—turning trends and insights into testable ad angles and structured experiments. - Paid Social: Meta Ads (audience research, creative testing cadence, optimization, reporting) - Paid Search: Google Ads (Search + remarketing), account structure, query hygiene, bidding iteration - Execution & QA: build checklists, naming conventions, tracking/UTM discipline (as applicable), launch QA - Testing: A/B tests for ads/angles/landing page alignment; documentation of learnings and next steps - Reporting: weekly/monthly summaries, insights + action plans (Sheets/Excel) - Client & Team Collaboration: Slack/video calls, status updates, internal test sharing

Available to hire

Hands-on performance marketer with 10+ years of experience (since 2015) managing and optimizing paid social and Google Ads with a strong focus on execution quality: clean builds, strict QA, fast iteration, and clear reporting. Comfortable owning day-to-day workflows across multiple accounts, collaborating with teammates, and supporting client communication via Slack and video calls. Strong in performance-driven creative and ad copy iteration—turning trends and insights into testable ad angles and structured experiments.

Paid Social: Meta Ads (audience research, creative testing cadence, optimization, reporting)
Paid Search: Google Ads (Search + remarketing), account structure, query hygiene, bidding iteration
Execution & QA: build checklists, naming conventions, tracking/UTM discipline (as applicable), launch QA
Testing: A/B tests for ads/angles/landing page alignment; documentation of learnings and next steps
Reporting: weekly/monthly summaries, insights + action plans (Sheets/Excel)
Client & Team Collaboration: Slack/video calls, status updates, internal test sharing

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Performance Marketer at Traffic Bro

June 1, 2023 - Present

Execute and optimize conversion-focused Google Ads Search campaigns; monitor pacing and KPIs daily. Improve efficiency through keyword strategy, query hygiene (search terms + negatives), ad copy iterations, and bidding tests. Produce clear performance updates and recommendations for stakeholders.

Performance Marketer at Caps Bold

August 1, 2022 - Present

Supported acquisition through Google Ads / YouTube / Instagram collaboration with creators and partners. Coordinated messaging and creative requirements to support performance goals.

Freelance Digital Marketer at Freelance

August 1, 2015 - August 1, 2022

Built and optimized lead generation and e-commerce campaigns across Google Ads and Meta Ads. Owned tracking hygiene, reporting, and ongoing optimization decisions based on performance data.

Media Buyer / Performance Marketing

August 1, 2022 - June 1, 2023

Supported acquisition initiatives, coordinated creative inputs, and contributed to reporting deliverables.

Google Search Media Buyer

June 1, 2023 - Present

Owned day-to-day optimization and reporting in a fast-paced environment; maintained strict QA and change logs.

Freelance — Google Ads & Meta Ads Specialist at Remote

August 20, 2015 - Present

Built and optimized campaigns end-to-end across lead-gen and conversion-focused projects; created testing plans and reporting routines.